The 24 best 90s clothes brands
Nike, adidas and Carhartt lead our ranking of 24 90s clothes brands. Compare what each brand makes, visit its official site, or shop it online.
90S Clothes brands, ranked
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1
Nike
Swoosh-branded tees, hoodies and track jackets, with running and training apparel sold alongside its sneakers.
Website: nike.com |Brands like Nike
Popularity 10.0/10
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2
adidas
Three-stripe track tops, tracksuits and training tees, often matched to its football and running shoes.
Website: adidas.com |Brands like adidas
Popularity 5.7/10
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3
Carhartt
Detroit-founded workwear since 1889, with double-knee pants and blanket-lined duck jackets.
Website: carhartt.com |Brands like Carhartt
Popularity 4.6/10
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4
Levi's
Copper rivets on denim since 1873, with red-tab jeans and everyday fits from slim to baggy.
Website: levi.com |Brands like Levi's
Popularity 4.3/10
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5
Wrangler
Western-cut denim jeans and snap-front shirts with a rugged workwear heritage at moderate prices.
Website: wrangler.com |Brands like Wrangler
Popularity 3.4/10
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6
L.L. Bean
Outdoor flannel shirts, fleece pullovers and field jackets with a practical Maine catalogue heritage.
Website: llbean.com |Brands like L.L. Bean
Popularity 3.3/10
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7
Jordan
Basketball-inspired jerseys, fleece and sneaker-matched streetwear sold under the Nike group.
Website: jordan.com |Brands like Jordan
Popularity 3.0/10
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8
Gildan
Basic cotton and blend T-shirts, hoodies and sweatshirts, sold plain for printing and everyday wear.
Website: gildan.com |Brands like Gildan
Popularity 2.9/10
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9
Ralph Lauren
Polo shirts, oxford button-downs and preppy knitwear, with a premium price point and a classic look.
Website: ralphlauren.com |Brands like Ralph Lauren
Popularity 2.7/10
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10
Tommy Hilfiger
Bold flag-logo hoodies, denim and 90s-style polos from a classic American prep look.
Top products: Denim Overall Dress· Polka Dot Sweater Dress
Website: usa.tommy.com |Brands like Tommy Hilfiger
Popularity 2.7/10
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11
Eddie Bauer
Quilted down jackets and outdoor shirts with a rugged outfitter style for travel and hiking.
Website: eddiebauer.com |Brands like Eddie Bauer
Popularity 2.7/10
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12
Fruit of the Loom
Cotton T-shirts and crew sweatshirts, sold as basics in multipacks for everyday wear.
Website: fruit.com |Brands like Fruit of the Loom
Popularity 2.7/10
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13
Patagonia
Fleece pullovers and waterproof shell jackets made with recycled materials and repair programmes.
Website: patagonia.com |Brands like Patagonia
Popularity 2.3/10
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14
Dickies
Work pants and 874 trousers in durable polyester-cotton twill for trades and everyday wear.
Website: dickies.com |Brands like Dickies
Popularity 2.3/10
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15
Victoria's Secret
Roy and Gaye Raymond had founded a lingerie company in 1977, which Leslie Wexner purchased in 1982. He soon expanded the company and increased its overall visibility, making it the largest lingerie brand in America. The brand promoted its products...
Website: victoriassecret.com |Brands like Victoria's Secret
Popularity 2.3/10
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16
Columbia
Outdoor apparel brand Columbia started in Portland, Oregon. It makes fleece, jackets for women and men, and short sleeve button up shirts. Its fleece pieces are a practical layer for cool weather, and its jackets cover everyday outdoor wear. Styles...
Website: columbia.com |Brands like Columbia
Popularity 2.2/10
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17
Converse
Sneakers? It’s Converse! The lifestyle footwear brand, widespread among the youth, is known for its skating shoes and apparel. Their latest DRKSHDW is the most iconic shoe and backpack collection, following Rick Owens’ signature skin palette. From high tops, low...
Website: converse.com |Brands like Converse
Popularity 2.1/10
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18
Liz Claiborne
With a vision for women who lead active lives, Liz Claiborne is a widely known and award-winning designer of women's clothing. We believe every woman deserves to have her signature style - one that is chic and sophisticated but also...
Website: jcpenney.com |Brands like Liz Claiborne
Popularity 2.1/10
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19
Old Navy
Oldnavy is a leading clothing brand in US and around the world. The company has more than 1100 physical store locations. The parent company Gap Inc, started Old navy as a less expensive clothing brand in 1990. The company is...
Website: oldnavy.gap.com |Brands like Old Navy
Popularity 2.1/10
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20
Zara
Ruling the fashion world since 1975, Zara is one of the most expert, appreciated, and biggest global clothing retailers. Its versatility has only increased with years alongside the top-notch quality that talks for its fame. The brand initiated the trend...
Website: zara.com |Brands like Zara
Popularity 2.1/10
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21
Dr. Martens
With a history traversing more than 50 years, Dr. Martens is a legendary name in footwear. This German footwear company has become well-known in the UK and worldwide because of its instantly recognized and very fashionable shoes, boots, and sandals....
Website: drmartens.com |Brands like Dr. Martens
Popularity 2.1/10
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22
Coach
New York-based Coach makes handbags and leather accessories for women, and its range includes crossbody bags, ladies purses and women's wallets. Its classic leather styles are built for everyday carry, and the collection pairs daily-use bags with smaller leather goods....
Website: coach.com |Brands like Coach
Popularity 2.1/10
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23
Free People
Free People started in 1970 and sells women's dresses, blouses, sweaters and boho-style tops. The clothing is cut to suit modern fashion while keeping a relaxed, comfortable feel. Shoes and accessories are also available to finish an outfit.
Website: freepeople.com |Brands like Free People
Popularity 2.0/10
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24
Woolrich
A traditional American woolen firm is Woolrich. Since its founding in 1830, it has been the top manufacturer of genuine outdoor and sportswear. Its goods are now renowned for their superior quality and longevity. Premium-quality craftsmanship and classic outdoorsy flair...
Website: woolrich.com |Brands like Woolrich
Popularity 2.0/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Nike | nike.com | – | – | – | – |
| adidas | adidas.com | – | – | – | – |
| Carhartt | carhartt.com | /carharttwip | carharttwip | @carharttwip_usa | Carhartt WIP |
| Levi's | levi.com | /levis.anz | levis_anz | – | featured |
| Wrangler | wrangler.com | /wranglerap | wrangler_asiapacific | – | WranglerAsiaPacific |
| L.L. Bean | llbean.com | /llbean | llbean | @LLBean | – |
| Jordan | jordan.com | – | – | – | – |
| Gildan | gildan.com | /GildanOnline | gildanonline | – | – |
| Ralph Lauren | ralphlauren.com | /RalphLaurenAsia | ralphlauren | @RalphLauren | RLTVralphlauren |
| Tommy Hilfiger | usa.tommy.com | /tommyhilfiger | tommyhilfiger | @tommyhilfiger | – |
90s Clothes Buying Guide
The 90s were a time of bold fashion choices, oversized everything, and lots of denim. From grunge to hip hop, the styles of the 90s were diverse and influential, and continue to inspire fashion trends today. If you're looking to add some 90s flair to your wardrobe, this buying guide will help you navigate the world of vintage and retro fashion to find the best pieces for your style.
Denim Jackets
No 90s wardrobe was complete without a denim jacket. Whether you opt for a classic blue jean jacket or a black one, denim jackets are iconic and versatile. They can be paired with almost anything and can be dressed up or down. Look for jackets with a slightly oversized fit for a more authentic 90s feel. Pair with a graphic t-shirt and some high-waisted jeans for a casual but cool outfit.
Denim jackets are an iconic 90s piece that never goes out of style.
Plaid Shirts
Plaid shirts were a staple of the grunge movement in the 90s, and they still have a place in modern fashion. Look for shirts in darker colors like black, red, and green, and pair them with distressed jeans and combat boots for an authentic grunge look. For a more modern take on the plaid shirt, tuck it into a high-waisted skirt or wear it open over a graphic t-shirt.
Plaid shirts are perfect for achieving a grunge-inspired look.
Windbreakers
Windbreakers were a staple of 90s athleisure and continue to be popular today. Look for bright colors or bold patterns for a truly 90s vibe, or opt for a more subtle look with a black or navy windbreaker. Pair with leggings or bike shorts for a sporty look, or dress up with a midi skirt and chunky sneakers.
Windbreakers are a versatile 90s piece that can be dressed up or down.
Bucket Hats
Bucket hats were a popular accessory in the 90s and have recently made a comeback. They come in a variety of colors and patterns, making them a fun and playful addition to any outfit. Pair with a graphic t-shirt and some vintage jeans for a casual look or wear with a slip dress and boots for a more elevated look.
Bucket hats are a playful accessory that can add a fun pop of color to any outfit.
Oversized Sweatshirts
Oversized sweatshirts were a staple of 90s streetwear and continue to be popular today. Look for sweatshirts in bold colors or with graphic designs for a 90s feel. Pair with bike shorts or leggings for a casual look or dress up with a skirt and ankle boots.
Oversized sweatshirts are perfect for achieving a casual, streetwear-inspired look.
Conclusion
90s fashion continues to influence the world of fashion, and incorporating some 90s-inspired pieces into your wardrobe is a fun and playful way to add some personality to your style. Whether you opt for a denim jacket or some plaid shirts, windbreakers or bucket hats, or oversized sweatshirts, there are plenty of options to choose from. Use this buying guide as a starting point to find the perfect 90s pieces for your style.
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