The 27 best cake makeup brands
Huda Beauty, NYX and Almay lead our ranking of 27 cake makeup brands. Compare what each brand makes, visit its official site, or shop it online.
Cake Makeup brands, ranked
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1
Huda Beauty
Easy Bake setting powders dominate, with cake-themed shade names and soft-focus finishes.
Top products: Easy Bake Loose Setting Powder· Mini Bake Loose Baking & Setting Powder
Website: hudabeauty.com |Brands like Huda Beauty
Popularity 10.0/10
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2
NYX
Hydra Touch cake foundation and Jumbo highlighter sticks with dessert shade names.
Top products: Hydra Touch Cake Powder Foundation· Jumbo Multi-Use Face Highlighter Stick
Website: nyxcosmetics.com |Brands like NYX
Popularity 8.6/10
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3
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin. Almay has been around for a long time, and its products are pretty popular among ladies with sensitive skin due to their less irritating substances and hypoallergenic composition. Shoppers Drug Mart's makeup department is where you'll find your magic.
Website: almay.com |Brands like Almay
Popularity 5.6/10
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4
Too Faced
Shadow palettes and the Born This Way foundation line, with bold packaging.
Website: toofaced.com |Brands like Too Faced
Popularity 5.6/10
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5
L.A. COLORS
Budget pigment palettes and shine lip glosses in bright, playful shades.
Top products: High Shine Shea Butter Lip Gloss
Website: lacolors.com |Brands like L.A. COLORS
Popularity 4.7/10
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6
wet n wild
Palettes and Megalast lip and face products in strongly pigmented, playful shades.
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 4.7/10
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7
Max Factor
The classic Pan-Cake water-activated foundation in a compact, a staple for retro looks.
Website: maxfactor.com |Brands like Max Factor
Popularity 4.2/10
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8
M·A·C
Pressed and cream products in a large shade range, with long wear.
Website: maccosmetics.com |Brands like M·A·C
Popularity 4.0/10
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9
L.A. Girl
Affordable cake eyeliner and face products with vibrant pigment.
Top products: Hyper Cake Eye Liner
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 3.6/10
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10
Mary Kay
Skin-care-led colour, with consultants often guiding shade matching at home parties and one-to-one appointments.
Website: marykay.com |Brands like Mary Kay
Popularity 3.2/10
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11
tarte
Vegan, cruelty-free lipsticks and concealers, with dessert names like cake pop.
Top products: Sugar Rush Cake Pop Liquid Lipstick
Website: tartecosmetics.com |Brands like tarte
Popularity 3.1/10
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12
Ben Nye
Long-standing stage and screen makeup maker whose cake colours are built for heavy lighting and lengthy shoots.
Top products: Color Cake Foundation
Website: bennye.com |Brands like Ben Nye
Popularity 3.0/10
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13
ColourPop
Bold, playful shades across pressed powders and lip products.
Top products: Pressed Powder Blush
Website: colourpop.com |Brands like ColourPop
Popularity 3.0/10
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14
Morphe
Morphe sells professional makeup brushes, eyeshadow palettes and glitter products used by makeup artists on set and at live events. The company was formed in Los Angeles in 2008. Its shade ranges cover many colours and tints.
Website: morphe.com |Brands like Morphe
Popularity 2.9/10
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15
Laura Mercier
Laura Mercier's face line includes foundations, cream blushes, bronzers, eye colors and setting powders, with finishes from radiant to matte.
Website: lauramercier.com |Brands like Laura Mercier
Popularity 2.8/10
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16
Laura Geller
American brand Laura Geller makes color cosmetics, including skincare-oriented foundations and face makeup. Its eyeliner, eye shadow and lip colors have formulas meant to look natural on the skin. The products apply easily and give a polished, healthy-looking finish. Across...
Website: laurageller.com |Brands like Laura Geller
Popularity 2.8/10
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17
Graftobian
Makeup is most important for women to do when going outside. They use many products to look good. Also, makeup increases attractiveness. Nowadays, many men also do makeup for their shoot films or advertise. Graftobian Professional Makeup is a brand...
Website: graftobian.com |Brands like Graftobian
Popularity 2.8/10
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18
Mehron
As a child, it was crazy to think that all the blood in the movies was not actual blood! It was just makeup. Mehron is one such brand that creates premium quality and high-performing makeup products for Stage and Screen,...
Website: mehron.com |Brands like Mehron
Popularity 2.8/10
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19
Jeffree Star Cosmetics
Jeffree Star Cosmetics offers the most distinctive cosmetics products that make you stand out from the rest. Their banana fetish range consists of skincare and cosmetic products with a touch of banana. They make vegan and cruelty-free products. They provide...
Website: jeffreestarcosmetics.com |Brands like Jeffree Star Cosmetics
Popularity 2.8/10
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20
The Face Shop
The Face Shop offers Korean skincare and makeup built around natural ingredients. Its range includes foam cleansers, face cleansers, sheet masks, and face makeup, along with body and hair care. The products belong to the K-beauty category and suit everyday...
Website: lgbeauty.com |Brands like The Face Shop
Popularity 2.7/10
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21
Tony Moly
Tony Moly, a Korean cosmetics company, has a global following. Tony Moly has become a trendsetter in the cosmetics market, with thousands of products never seen before. Their goal is to deliver the best K-Beauty products that promote healthy, beautiful...
Website: tonymoly.us |Brands like Tony Moly
Popularity 2.6/10
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22
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 2.6/10
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23
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual,...
Website: covergirl.com |Brands like COVERGIRL
Popularity 2.4/10
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24
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite...
Website: maybelline.com |Brands like Maybelline New York
Popularity 2.4/10
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25
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 2.3/10
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26
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation?...
Website: rimmellondon.com |Brands like Rimmel
Popularity 2.3/10
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27
Mally
Do you also love cosmetics and skincare? Mally carries everything you need to keep your skin healthy and shining. Mally offers cosmetics for the face, eyes, and lips. Wedding day touch kit, every color shadow stick, and poreless face defender...
Website: qvc.com |Brands like Mally
Popularity 2.2/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Huda Beauty | hudabeauty.com | /hudabeauty | hudabeauty | – | hudaheidik |
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| Almay | almay.com | /almay | almay | @almaycosmetics | – |
| Too Faced | toofaced.com | /toofaced | toofaced | @TooFaced | toofacedcosmetics |
| L.A. COLORS | lacolors.com | /lacolorsusa | lacolorscosmetics | @lacolorsusa | lacolorsusa |
| wet n wild | wetnwildbeauty.com | /wetnwildcosmetics | wetnwildbeauty | @@wetnwildbeauty | wetnwildbeauty |
| Max Factor | maxfactor.com | /MaxFactorUK | maxfactor | @MaxfactorUK | MaxfactorUK |
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| L.A. Girl | lagirlusa.com | /lagirlusa | lagirlcosmetics | @lagirlusa | lagirlcosmetics |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
Cake Makeup Buying Guide
Cake makeup, also known as pancake makeup, is a versatile and long-lasting option for creating a flawless complexion. It's commonly used by stage performers, but can also be used for everyday wear. If you're looking to try out cake makeup for yourself, this buying guide will help you select the best products for your needs.
What Is Cake Makeup?
Cake makeup is a type of foundation that comes in a solid, pancake-like form. It's typically applied with a damp sponge or brush and can provide medium to full coverage. Cake makeup is known for its longevity, making it a popular choice for stage performers and other professionals who need their makeup to last for many hours.
Choosing the Right Shade
Choosing the right shade of cake makeup is essential for achieving a natural-looking complexion. When selecting a shade, consider your skin tone as well as any undertones you may have (such as pink or yellow). It's also important to ensure that the shade matches your neck and chest for a seamless transition between your face and body.
- Always test the shade in natural light
- If you're unsure of your shade, opt for a shade lighter than what you think you need
- You can use a color corrector to adjust the undertone of the cake makeup if needed
Coverage
Cake makeup is available in different levels of coverage, from light to full. The coverage you choose will depend on your personal preference as well as the occasion you're wearing makeup for. For everyday wear, a light to medium coverage may be sufficient, while a full coverage may be necessary for performances or events.
- Light coverage: provides a sheer, natural-looking finish
- Medium coverage: covers imperfections and creates an even skin tone
- Full coverage: provides flawless, opaque coverage and can cover tattoos and scars
Application
The application method of cake makeup will depend on personal preference as well as the level of coverage you're looking for. Some people prefer to use a damp sponge, while others prefer a brush. It's important to ensure that the application tool you're using is clean and free of bacteria to prevent breakouts.
- Damp sponge: apply the cake makeup in a stippling motion for a natural-looking finish
- Brush: use a stippling or buffing motion for a full coverage finish
Ingredients
Cake makeup is typically made with different ingredients than traditional liquid foundation. It's important to be aware of the ingredients in your cake makeup to ensure that they're safe for your skin and won't cause irritation or breakouts.
- Avoid cake makeup that contains fragrance or alcohol
- Look for cake makeup that contains moisturizing ingredients, such as glycerin or hyaluronic acid, to prevent dryness
- If you have sensitive skin, look for cake makeup that's labeled as hypoallergenic and non-comedogenic
Brands
There are many brands of cake makeup available, but some are more popular than others. Here are some popular brands of cake makeup:
- Kryolan: a professional brand that's known for its high-quality cake makeup
- Ben Nye: another professional brand that's popular for stage and performance makeup
- Graftobian: a popular choice for Halloween and special effects makeup
- Max Factor: a drugstore brand that's been around for decades and offers affordable cake makeup options
Cost
The cost of cake makeup can vary depending on the brand and quality. Professional-grade brands, such as Kryolan and Ben Nye, will typically be more expensive than drugstore brands. The cost of cake makeup can range from $10 to $50 or more.
It's important to keep in mind that a little goes a long way with cake makeup. Since it's a full-coverage product, a small amount can provide ample coverage, so a single cake can last for several months or more.
Conclusion
Cake makeup is a great option for achieving a flawless complexion that lasts all day. When selecting a cake makeup product, consider your skin tone, coverage needs, and ingredients to ensure that it's the best product for your needs. With the right cake makeup product and application technique, you can achieve a professional-level finish that will last for hours.
