The 23 best cocktail gown brands
Jovani, Mac Duggal and Adrianna Papell lead our ranking of 23 cocktail gown brands. Compare what each brand makes, visit its official site, or shop it online.
Cocktail Gown brands, ranked
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1
Jovani
Sequined and beaded prom and pageant gowns in statement silhouettes, usually priced well below couture houses.
Website: jovani.com |Brands like Jovani
Popularity 10.0/10
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2
Mac Duggal
Hand-beaded ballgowns and column dresses with a luxe feel, many with corset backs and sequin detailing.
Top products: Ieena Mac Duggal
Website: macduggal.com |Brands like Mac Duggal
Popularity 6.7/10
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3
Adrianna Papell
Beaded and sequined gowns with flutter sleeves and ruched bodices, typically at mid-range prices.
Top products: Beaded Sequin Gown· Floral Scuba Gown
Website: adriannapapell.com |Brands like Adrianna Papell
Popularity 4.1/10
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4
Sherri Hill
Heavily embellished prom and pageant gowns with bold necklines, lots of crystal and sequin work.
Website: sherrihill.com |Brands like Sherri Hill
Popularity 3.9/10
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5
La Femme
Stone-embellished evening and pageant gowns covering prom, homecoming and bridal occasions.
Website: lafemmefashion.com |Brands like La Femme
Popularity 3.9/10
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6
Free People
Bohemian-leaning slip dresses and lace pieces with a relaxed after-dark feel rather than strict formalwear.
Top products: Sequin Beaded Faux Leather Lace Slip Dress
Website: freepeople.com |Brands like Free People
Popularity 3.4/10
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7
Betsy & Adam
Column and mermaid gowns in knit, mesh and glitter fabrics, cut to fit a wide spread of sizes.
Website: betsyandadam.com |Brands like Betsy & Adam
Popularity 3.2/10
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8
Xscape
Taffeta sheaths, off-shoulder silhouettes and crystal-beaded gowns, with a broad size range including plus.
Top products: Taffeta Sheath Gown· Geometric Illusion Evening Gown
Website: xscapeevenings.com |Brands like Xscape
Popularity 3.2/10
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9
MNM COUTURE
Couture evening gowns in luxe fabrics, leaning toward runway-style detailing for formal occasions.
Website: mnmcouture.com |Brands like MNM COUTURE
Popularity 3.1/10
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10
Zara
Trend-led evening dresses from a fast-moving range, useful for a cocktail look without a big outlay.
Website: zara.com |Brands like Zara
Popularity 3.0/10
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11
May Queen
Bridal and occasion gowns sold at more accessible prices than designer wedding dresses.
Website: mayqueenusa.com |Brands like May Queen
Popularity 2.8/10
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12
Morilee
Wedding gowns built around lace, tulle and fitted bodices, a family-run bridal name since 1953.
Website: morilee.com |Brands like Morilee
Popularity 2.6/10
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13
Tadashi Shoji
Lace, velvet and chiffon cocktail gowns with tiered skirts and halter necks, sitting at a higher price point.
Website: tadashishoji.com |Brands like Tadashi Shoji
Popularity 2.6/10
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14
Alex Evenings
Stretch-fit and rhinestone cocktail dresses with petite and plus sizing, plus evening separates.
Website: alexevenings.com |Brands like Alex Evenings
Popularity 2.6/10
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15
ELEGANTÉ
ELEGANTÉ sells luxury bedding, including duvet covers and satin sheets with a fitted look. Its collection extends to home decor accents and book cases.
Website: elegantstrand.com |Brands like ELEGANTÉ
Popularity 2.5/10
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16
Terani Couture
Embellished evening gowns in floral appliqué and metallic fabrics from a New York design house.
Website: teranicouture.com |Brands like Terani Couture
Popularity 2.4/10
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17
Dress The Population
At Dress the Population, we believe in our goal of bringing high-quality, luxury fashion to our community. We offer gorgeous clothes that are built to last using flattering silhouettes, high-quality materials, and careful craftsmanship. We are also dedicated to providing...
Website: dressthepopulation.com |Brands like Dress The Population
Popularity 2.3/10
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18
ALYCE Paris
ALYCE Paris provides the ideal appearance for every event, whether you're searching for a flowing prom dress or a beautiful wedding gown. Their selection is one of the most varied in the business, with everything from opulent sequin gowns to...
Top products: Beaded Ball Gown
Website: alyceparis.com |Brands like ALYCE Paris
Popularity 2.2/10
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19
Lilly Pulitzer
In 1958, Mary-Lillian "Lilly" Pulitzer opened a tiny millinery business in Palm Beach, Florida. Since then, the company has grown to include clothes for women. They maintain a basic assortment while providing a variety of designs, including dresses, sportswear, and...
Website: lillypulitzer.com |Brands like Lilly Pulitzer
Popularity 2.1/10
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20
Reformation
Products ensuring the sustainability of the environment are the need of the hour at present. Reformation is a pioneer women's clothing and accessories brand that fabricates and designs its own stuff by taking sustainability into consideration. It is a one-stop...
Website: thereformation.com |Brands like Reformation
Popularity 2.1/10
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21
Badgley Mischka
Badgley Mischka falls on the list of brands that are broad-minded and thinks advanced. For both women and girls, Badgley Mischka is an outlet that creates a temptation inside. The garment store sells a wide variety of gowns, cocktails, and...
Website: badgleymischka.com |Brands like Badgley Mischka
Popularity 2.0/10
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22
SACHIN & BABI
Sometimes, all we need is a basic yet alluring fabric with embellished hand embroidery. The talented designer couple, Sachin and Babi, present to us an embodied collection of intricate detailing with the Seasonless Crepe capelets that can be worn over...
Website: sachinandbabi.com |Brands like SACHIN & BABI
Popularity 2.0/10
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23
Aidan Mattox
The cocktail hour calls for Aidan Mattox, a premium women's gowns and silhouette label known for its sophisticated yet heads-turning collection. The designers from the brand bring something one-of-a-kind every time and the season's highlight is the long-sleeved draped foil...
Website: aidan-mattox.com |Brands like Aidan Mattox
Popularity 2.0/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Jovani | jovani.com | /jovanifashions | jovanifashions | @jovanifashions | Jovani - Prom and Evening Dresses |
| Mac Duggal | macduggal.com | /macduggaldresses | macduggal | – | – |
| Adrianna Papell | adriannapapell.com | /AdriannaPapell | adriannapapell | @adriannapapell | – |
| Sherri Hill | sherrihill.com | /sherrihilldresses | sherrihill | @SherriHill | SherriHill |
| La Femme | lafemmefashion.com | /La-Femme-Fashion-52333453277 | lafemmefashion | @lafemmefashion | – |
| Free People | freepeople.com | /freepeople | freepeople | @freepeople | freepeople |
| Betsy & Adam | betsyandadam.com | /BetsyAdamStyle | betsyandadam | – | – |
| Xscape | xscapeevenings.com | /xscapeevenings | xscapeevenings | – | – |
| MNM COUTURE | mnmcouture.com | /mnmcouture | mnmcouture_ | – | MNM Couture |
| Zara | zara.com | – | – | – | – |