The 30 best contour palette brands

  • 30 brands ranked
  • Ranked by brand visibility

Technic, Rimmel and W7 lead our ranking of 30 contour palette brands. Compare what each brand makes, visit its official site, or shop it online.

Contour Palette brands, ranked

TSCentral is reader-supported: we may earn a commission when you shop through links on this page. It does not affect the ranking.

  1. 1

    Technic

    The Technic brand provides a variety of items that are intended to enhance your natural attractiveness. Their idea is straightforward: perfect skin made simple. To make their award-winning products tailored to suit all skin types, they employ the best quality ingredients, including natural and organic extracts. They meticulously choose the finest ingredients from across the world and combine them in their UK labs to develop new products that are both top-of-the-line and reasonably priced. They think that cosmetics should be enjoyable, simple, and affordable. Choose Technic and prepare for beautiful, glowing skin.

    Popularity 10.0/10

  2. 2

    Rimmel

    Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.

    Popularity 5.7/10

  3. 3

    W7

    Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It offers premium goods at cost-effective prices that are affordable for everyone. It provides a wide variety of items, including eye shadow palettes, eyeliners, and lipsticks. They offer all you need to help you define your eyes for any occasion, whether you're searching for a whole eye palette or an eyeliner. Since the items have undergone dermatological testing, they are risk-free. So, use W7 products to enhance your natural attractiveness.

    Popularity 3.9/10

  4. 4

    NYX

    NYX is one of the budding professional make-up brands across the globe. The brand supports and vocalizes self-expression and boldness. Originating from Los Angeles, NYX has cruelty-free and 100% vegan products that last longer than usual make-up. Use their expert formulas and ace the basic cosmetic glow by getting all creative with your looks. They also support equality for all, thus, believing in the dynamic world revolutionizing to inclusivity. Have you explored their classics yet? Their Butter Gloss is worth a try.

    Popularity 3.2/10

  5. 5

    Maybelline New York

    Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.

    Popularity 3.2/10

  6. 6

    Sleek MakeUP

    Sleek Cosmetic is a dynamic, award-winning makeup company that empowers women in their makeup bags and society. They think that no matter how you live your life, you can be included, acknowledged, and loved the way you want. Their goal is to make the world a more welcoming environment for everyone. They're committed to offering great quality, inexpensive cosmetics to help individuals feel their most confident and attractive selves.

    Popularity 2.7/10

  7. 7

    BYS

    BYS is a cosmetics brand about color and having a good time. They aim to assure you that you can be yourself in any situation. They have everything from everyday cosmetics to trend-setting nail polish, lipsticks, and an incredible selection of lashes and brows. BYS is a line of best quality color cosmetics for ladies that is cheap. They have established a pleasant, engaging, and, most importantly, inexpensive brand, thanks to their customers. They want others to be capable of understanding the natural splendor.

    Popularity 2.6/10

  8. 8

    Nude By Nature

    Nude By Nature promises to be more than just a make-up brand. Their all-natural and cruelty-free products offer excellent pigmentation and a pleasing finish. Consumers are gradually looking for skincare products with beneficial environmental impact, and Nude By Nature delivers all things right with cosmetic products. Their bestsellers include Luminous Sheer Liquid Foundation, BB Brush, Perfecting Lip Primer, and Defining Lip Pencil. The brand also provides a shade guide to help customers choose what's best for them. With an experience of more than a decade, the company continues to retain the top spot in the mineral make-up brand in Australia.

    Popularity 2.6/10

  9. 9

    Australis

    For a brand to satisfy its customers, it is equally important to assist them in utilizing the products apart from selling. Australis has your back with its assistance, tips, & tricks for achieving impressive looks. Established 34 years ago, Australis...

    Popularity 2.4/10

  10. 10

    Ruby Kisses

    Based out of New York, Ruby Kisses jack up the facelift and skincare routine of predominantly the young audience of the day. Heavily influenced by the present-day pop culture, it has a bold arsenal of grooming kit collections for lip,...

    Popularity 2.4/10

  11. 11

    COVERGIRL

    Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual,...

    Popularity 2.2/10

  12. 12

    Kat Von D

    Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...

    Popularity 2.2/10

  13. 13

    ModelCo

    ModelCo found its roots 20 years ago in 2002 with Shelley Sullivan. ModelCo creates quality makeup products that are smooth on the skin and easy on the eyes. They are highly innovative in their approach and quick to adapt to...

    Popularity 2.2/10

  14. 14

    Stargazer

    Stargazer makes your wildest makeup dreams come true. The company started in 1978 and expanded significantly in the following decades. The initial stall opened at the market in London. This brand specializes in bringing vibrant colors to your makeup palette....

    Popularity 1.9/10

  15. 15

    Physicians Formula

    Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...

    Popularity 1.9/10

  16. 16

    Max Factor

    Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of...

    Popularity 1.9/10

  17. 17

    theBalm

    By listening to the company's name, theBalm, we can guess that it is a lip balm brand. But, it is a complete beauty brand that promises to provide paraben-free, cruelty-free, and talc-free cosmetics. They produce effective anti-aging products and makeup...

    Popularity 1.9/10

  18. 18

    Anastasia Beverly Hills

    Anastasia Beverly Hills offers unique, great-performance products that encourage a healthy lifestyle, influenced by the ancient Greek notion of balance. Each product is designed with beauty fans in mind, from their skincare line to groundbreaking makeup brushes and equipment. Anastasia...

    Popularity 1.9/10

  19. 19

    ELF

    Elf is a renowned drugstore cosmetic brand known for its high-quality and affordable makeup and skincare products. They carry a range of makeup items for the eyes and face, and their tools are also good quality. The company's primers and...

    Popularity 1.7/10

  20. 20

    wet n wild

    Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated...

    Popularity 1.7/10

  21. 21

    MUA Make Up Academy

    MUA is your one-stop-shop for any makeup, cosmetics, and beauty product. They offer a wide range of 100% vegan and cruelty-free products - from eye shadow palettes to nail stickers, you can find everything you need in one place. They...

    Popularity 1.7/10

  22. 22

    City Color

    City color cosmetics is a brand of cosmetics products for women. The cosmetic products are mainly for eyes, faces, and lips. Glitters and make-up kits are the main products of selling. All the products are available in all the colors,...

    Popularity 1.7/10

  23. 23

    Natio

    Natio is a cosmetic and lifestyle company that strives to provide natural, easy-going, and refreshing products. Treatments in their skincare category include the plant peptide firm & smooth eye cream, which is plant-powered and contains regenerating plant peptides, firming caffeine,...

    Popularity 1.7/10

  24. 24

    Beauty Creations

    Beauty creations offer complete makeup and glamour solutions for women. You can get a wide range of products for the face, eyes, eyelashes, and lips. One can also find makeup accessories like pouches, bags, sponges, brushes, mirrors, color pellets, etc....

    Popularity 1.7/10

  25. 25

    Cover FX

    For your unique face, you need cosmetics that adhere to your needs. With Cover FX's personalized range of cosmetics, you are provided with highly formulated products that make you shine in your way. You can freely express yourself without any...

    Popularity 1.7/10

  26. 26

    Barry M

    Barry M is a makeup line for women who want to make a statement without saying anything. Their formulas are designed to create trend-driven looks that function just as well on the street as on the runway, from bright color...

    Popularity 1.7/10

  27. 27

    Olivia

    Olivia Bottega has always been the go-to designer for couples looking to construct their dream wedding gown without breaking the bank. Their goal is to provide brides with a one-of-a-kind online gown customization tool that connects them with a worldwide...

    Popularity 1.4/10

  28. 28

    Aurora

    Aurora Springs has been selling organic and premium honey for over a decade. They extract it from cultivated beehives, and the bees are well cared for. The brand hopes to protect and save more bees with each jar of honey...

    Popularity 1.4/10

  29. 29

    Sleek

    Sleek MakeUP is the UK's number one supplier of professional makeup and beauty products, catering to all skin tones. With a vast range of best-quality cosmetics, from eyeshadow palettes to contouring kits and so much more, you're sure to love...

    Popularity 1.4/10

  30. 30

    L.A. COLORS

    L. A COLORS brings a pop of color into the dull and monotonous life. It is a cosmetics brand that plays with bright pigments. They are committed to providing their customers with a broad color palette and not only the...

    Popularity 1.4/10

Contour Palette Buying Guide

Contouring is a makeup technique that can transform your face by enhancing your features and creating the illusion of a slimmer, more sculpted face. With a contour palette, you can achieve this look without hiring a makeup artist or breaking the bank. However, with so many options in the market, it can be overwhelming to choose the right one. In this guide, we'll discuss everything you need to know about buying a contour palette, from the right shade to the formula to the ingredients.

1. Determine your skin tone

The first step in buying a contour palette is to determine your skin tone. This is important because contouring is all about creating a subtle shadow effect under the cheekbones, jawline, and forehead, and choosing the wrong shade can ruin the entire look.

There are three basic skin tones: warm, cool, and neutral. If your skin has yellow or golden undertones, you have a warm skin tone. If your skin has pink or blue undertones, you have a cool skin tone. If your skin has a mix of warm and cool undertones, you have a neutral skin tone. You can determine your skin tone by examining the veins on the inside of your wrist. If they appear blue or purple, you have a cool skin tone. If they appear green, you have a warm skin tone. If they appear blue-green or are difficult to discern, you have a neutral skin tone.

2. Choose the right formula

Once you've determined your skin tone, the next step is to choose the right formula. Contour palettes are available in powder, cream, and liquid formulas, and each has its own benefits and drawbacks.

Powder

Powder contour palettes are the most common and accessible options. They're easy to apply and blend, provide a natural finish, and are usually more affordable than cream or liquid formulas. Powder formulas are also ideal for oily skin types, as they help absorb excess oil and prevent shine. However, they may not be suitable for dry skin types, as they can make the skin look cakey and emphasize fine lines and wrinkles.

Cream

Cream contour palettes are a great option for those with dry or mature skin, as they provide hydration and a dewy finish. They're also easy to blend and provide a more seamless application than powder formulas. However, they can be heavier and greasier than powder formulas, so they may not be suitable for oily skin types.

Liquid

Liquid contour palettes are the newest and most innovative formula on the market. They're ideal for those who want a natural, skin-like finish, and they're easy to blend and build up. They're also great for all skin types, as they provide hydration without feeling heavy or greasy. However, they may not be as long-lasting as powder or cream formulas, and they can be more difficult to work with for beginners.

3. Consider the ingredients

The next step in buying a contour palette is to consider the ingredients. This is important because you don't want to use a product that may irritate your skin or cause an allergic reaction. Contour palettes usually contain a combination of pigments, oils, and waxes that provide the color, texture, and staying power.

Look for contour palettes that contain natural and safe ingredients, such as mineral pigments, plant-based oils, and waxes. Avoid products that contain harmful chemicals, such as parabens, phthalates, sulfates, and synthetic fragrances, as they can cause irritation, dryness, and breakouts.

4. Choose the right shades

The most important aspect of buying a contour palette is choosing the right shades. This is where knowing your skin tone comes in handy. Contour palettes usually contain a combination of two to six shades, including highlighters, bronzers, and blushes.

Highlighters

Highlighters are used to illuminate and brighten specific areas of the face, such as the cheekbones, brow bone, and the bridge of the nose. They're usually available in shades of ivory, champagne, and gold, and have a shimmer or metallic finish. When choosing a highlighter, look for shades that complement your skin tone and provide a natural-looking glow.

Bronzers

Bronzers are used to warm up and contour the face, especially around the hairline, temples, cheeks, and jawline. They're usually available in shades of brown, taupe, and copper, and have a matte or satin finish. When choosing a bronzer, look for shades that are one to two shades darker than your skin tone and have a cool undertone for a natural shadow effect.

Blushes

Blushes are used to add color and dimension to the cheeks. They're usually available in shades of pink, peach, and coral, and have a matte or satin finish. When choosing a blush, look for shades that complement your skin tone and provide a healthy flush without looking too artificial.

5. Choose the right texture

The final step in buying a contour palette is to choose the right texture. This is important because different textures can provide different effects and staying power.

Matte

Matte textures are ideal for natural-looking contouring and have a long-lasting staying power. They're also great for oily skin types, as they help absorb excess oil and prevent shine. However, they can look flat and unflattering if not blended properly.

Satin

Satin textures are a great balance between matte and shimmer textures. They provide a natural-looking finish and have a moderate staying power. They're also great for all skin types, as they provide hydration without feeling heavy or greasy.

Shimmer

Shimmer textures are great for highlighting and creating a dramatic effect. They have a glittery or metallic finish and provide a long-lasting staying power. However, they may not be suitable for daily wear or for those who prefer a natural-looking finish.

Final thoughts

Buying a contour palette can be overwhelming, but with the right knowledge and guidance, you can choose the perfect one for your needs. Remember to determine your skin tone, choose the right formula, consider the ingredients, choose the right shades, and choose the right texture. By following these steps, you can achieve a flawless and natural-looking contour that will enhance your features and make you feel confident and beautiful.