The 30 best cowboy hat brands in 2026

Bullhide, Stetson and Jacaru lead our ranking of 30 cowboy hat brands. Compare what each brand makes, visit its official site, or shop it online.

Cowboy Hat brands, ranked

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  1. 1

    Bullhide

    Bullhide makes western cowboy hats, mainly felt and straw styles for ranch and rodeo wear.

    Popularity 10.0/10

  2. 2

    Stetson

    Stetson makes a wide range of cowboy hats, including its well-known felt and straw western styles.

    Popularity 8.3/10

  3. 3

    Jacaru

    Traditional and regional accessories reflect the authenticity of the location it represents. Jacaru Hats bring you the most beautifully handcrafted hats that adhere to the Australian spirit. Created with utmost precision by the gifted craftspeople from Burleigh Heads, these hats are known for superior quality and comfort. Moreover, Jacaru hats are ideal for hiking through the gorgeous Australian outdoors. If you are an adventurous spirit, you will love the stylish hats and accessories at Jacaru.

    Popularity 6.8/10

  4. 4

    Resistol

    Resistol makes western cowboy hats, known for felt and straw styles worn in rodeo and ranch settings.

    Popularity 5.2/10

  5. 5

    Akubra

    Akubra makes Australian wool felt hats, including western-style cowboy hats in its outback range.

    Popularity 3.5/10

  6. 6

    Bailey

    Baby products and apparel need to be made with the finest fabrics and quality products. Bailey's Blossoms is a baby brand established in 2009 by Erin Hooley, a mother's attempt at doing something for her newly born daughter, which further changed into a big business model. The brand's a dedication to the equation of a mother and her child, fabricating stuff for infants and toddlers. Initially, they started with things for girls, which later turned to products for boys as well. They now sell apparel for women, too. Their catalog is inclusive of everything ranging from coordinating outfits and rompers to jumpsuits, dresses, and kimonos.

    Popularity 3.0/10

  7. 7

    Barmah

    Barmah makes Australian bush and western-style hats, including felt and oilskin cowboy-style hats.

    Popularity 2.5/10

  8. 8

    Henschel

    Henschel makes felt hats, including western and cowboy-style hats, sold through its own line.

    Popularity 2.5/10

  9. 9

    ACE

    Ace natural possesses the most organic and natural foods promoting healthy living among its customers. Originating from New York City, the brand understands your hectic lifestyle. It thus replaces most of your cooking ingredients with something that is stomach-friendly and...

    Popularity 2.3/10

  10. 10

    Stars & Stripes

    Stars & Stripes may be your next go-to stop for all clothing-related shopping for all western outfit lovers. This brand, which began in a small garage in 1988, is now one of Europe's leading sellers of western clothing. This brand...

    Popularity 2.2/10

  11. 11

    Sterkowski

    Creating a product line of caps and hats, Sterkowski has existed since 1926. They work with a good heart aiming to provide the very best possible. Currently, their fourth generation is active and in power at the company. They provide...

    Popularity 2.1/10

  12. 12

    Ariat

    Ariat is known mainly for western boots and apparel, and also sells western hats in its range.

    Popularity 2.0/10

  13. 13

    Peter Grimm

    Peter Grimm makes fashion and western hats, including cowboy-style felt and straw designs.

    Popularity 1.9/10

  14. 14

    Dorfman Pacific

    Dorfman Pacific makes fashion and western headwear, including felt and straw cowboy hats.

    Popularity 1.7/10

  15. 15

    Justin Boots

    Since its inception in 1879 by H.J.Justin, Justin Boot Company has been handcrafting western footwear. Today, their talented bootmakers carry on this heritage by utilizing only the best leathers and materials. Great delight is taken in their outstanding creation and...

    Popularity 1.5/10

  16. 16

    Charlie 1 Horse

    Charlie 1 Horse makes western cowboy hats, known for felt and straw styles sold to riders and fans.

    Popularity 1.3/10

  17. 17

    Aspen

    Aspen creates products that break the norm in spinal bracing with the latest technology and excellent research. Cervical Collar is one of their best-selling products, with features such as proven cotton-lined pads that assist healthy skincare by eliminating patient touchpoints...

    Popularity 1.3/10

  18. 18

    ROCKMOUNT

    Founded in 1946 by Jack A. Weil “Papa Jack,” Rockmount Ranch Wear is a brand that designs western wear and other western accessories. Papa Jack was considered the person who played an essential role in popularizing western fashion. The brand...

    Popularity 1.2/10

  19. 19

    FOX Outdoor

    Fox Outdoors was founded back in 1982. They have been importing and distributing tactical outdoor gear for many years now. The company has its roots in World War II, when the founder, Harry Fox, understood the need and the huge...

    Popularity 1.2/10

  20. 20

    Hooey

    Hooey makes western-style hats, including cowboy hats for adults and kids, often in straw and felt.

    Popularity 1.2/10

  21. 21

    Renegade

    Renegade Marketing is a full-service digital marketing agency that helps brands and businesses grow their customer base online. They combine their expertise in search engine optimization, content marketing, mobile app development, graphic design, social media management, and web development to...

    Popularity 0.9/10

  22. 22

    Campbell Cooper

    When it comes to fashion, countrywear is often sadly neglected. Campbell Cooper brings countrywear to the new generation in an exciting range of sturdy, comfortable outdoor clothing. From flat caps to padded tweed jackets, tweed waistcoats to riding wear, their...

    Popularity 0.9/10

  23. 23

    Dobbs

    Dobbs makes fine felt hats, mainly fedoras and dress styles, and has produced western-style hats too.

    Popularity 0.8/10

  24. 24

    WITHMOONS

    Get the best hats With Moons! from straw hats to cabbie hats; you can avail yourself of the best of hats with great deals and offers. With varieties of designs and shades, you can make your fit with every unique...

    Popularity 0.8/10

  25. 25

    Jhats

    It would help if you had the best sun and UV ray protection; with Jhats, you can get the best of fashionable and comfortable hats at the best offers. For every occasion or any theme, Ghats is where you can...

    Popularity 0.7/10

  26. 26

    Bruno Capelo

    When it comes to headwear, Bruno Capelo is the brand to trust for a practical vision and quality. Fashion meets functionality in their wide range of headwear available at affordable prices - from shapes like Fedora, Pork Pie/ Telescope Crown...

    Popularity 0.7/10

  27. 27

    Rugged Earth

    The leading company, Rugged Earth, works diligently to supply EVS equipment for the broadcast industry efficiently. You can visit their website to shop for an extensive range of EVS equipment, such as the EVS XT4 + CHANNEL MAX, EVS ZT3...

    Popularity 0.7/10

  28. 28

    MAD

    Mad is into producing dye apparel inspired by a bit of tie-dye. Slow eclectic fashion - provides you basic options and some high-quality color pops for anyone's clothing with little work. Classic black logo tee is a lightweight t-shirt with...

    Popularity 0.7/10

  29. 29

    Silverado

    Howdy from Silverado Apparel and Home. The apparel and home décor brand is from Lubbock, Texas, and has been in the end-to-end product supply chain for the last twenty-eight years. The founder Sylvia Spence and her sister founded it in...

    Popularity 0.7/10

  30. 30

    Conner Hats

    Conner Hats makes western cowboy hats, including felt and straw styles for ranch and rodeo use.

    Popularity 0.7/10

Cowboy Hat Buying Guide

A cowboy hat is an iconic accessory worn by many individuals, regardless of whether they live in rural or urban areas. This hat not only reflects western culture, but also provides several practical uses. Cowboy hats are commonly worn for outdoor activities, such as horseback riding or ranch work, to protect the wearer from the sun and other elements. They also serve as a fashion statement, with a variety of styles and designs available to choose from.

Styles of Cowboy Hats

Before purchasing a cowboy hat, it’s important to understand the various styles available. The two main styles are the traditional western-style hat and the modern western-style hat.

  • Traditional western-style hat: This style features a wide, flat brim and a high crown. The crown may have a crease or a pinch, which can vary in style and placement. The materials used to make traditional cowboy hats are typically felt, wool, or straw.
  • Modern western-style hat: This style is a blend of classic western style and modern fashion. It features a narrower brim and a lower crown than the traditional style, making it a more versatile option. These hats can come in a variety of materials, including straw, felt, and leather.

When selecting a style, it’s important to consider both personal preference and intended use. Traditional cowboy hats are great for outdoor activities or events, while modern western-style hats can be worn with a wider range of outfits and for a variety of occasions.

Materials

Cowboy hats can be made from a variety of materials, including felt, wool, straw, and leather.

  • Felt: Felt cowboy hats are made from compressed animal fur and are a popular choice for traditional western-style hats. They offer good protection from the sun and other elements, and are available in a range of colors and styles.
  • Wool: Wool cowboy hats are similar to felt hats but are made from sheep’s wool. They are a durable option and provide good insulation for colder weather. They are available in a range of colors and styles.
  • Straw: Straw cowboy hats are a popular choice for warm weather or outdoor activities. They are lightweight, breathable, and comfortable to wear. They are available in a range of styles and colors, and are typically less expensive than felt or wool hats.
  • Leather: Leather cowboy hats are a less common option, but provide a unique style and durability. They offer good sun protection and are a great choice for outdoor activities such as hiking or camping.

When selecting a material, consider the hat’s intended use and personal preference. Felt and wool hats are suitable for colder weather or outdoor activities, while straw hats are great for warmer weather. Leather hats offer unique style and durability, but can be more expensive.

Size and Fit

One of the most important aspects of selecting a cowboy hat is ensuring a comfortable and secure fit. Cowboy hats come in a variety of sizes, ranging from small to extra large. When selecting a size, measure the circumference of your head using a flexible tape measure. Make sure to measure at the widest part of your head, just above your ears and eyebrows.

When trying on hats, make sure to adjust the hat band to fit snugly around your head. The hat should sit comfortably on your head, with the brim resting just above your eyebrows. If the hat feels too loose or too tight, adjust the band accordingly.

It’s important to note that over time, cowboy hats can stretch and become looser. It’s recommended to select a hat that fits snugly but not too tightly, as it will stretch over time and become more comfortable to wear.

Care and Maintenance

Proper care and maintenance of your cowboy hat can help prolong its lifespan and keep it looking great for years to come. Here are a few tips for caring for your cowboy hat:

  • Storage: When not in use, store your hat in a cool, dry place to prevent damage from moisture or heat. You can use a hat box or hat stand to keep the hat’s shape.
  • Cleaning: To clean a felt or wool hat, use a soft, damp cloth to gently wipe away any dirt or debris. Avoid submerging the hat in water, as this can damage the hat’s shape and structure. To clean a straw hat, use a soft-bristled brush to gently remove any dirt or debris.
  • Shaping: Cowboy hats can lose their shape over time, especially if exposed to heat or moisture. To reshape your hat, use a steam iron or a spray bottle to dampen the hat and reshape it to its original shape. Allow the hat to dry completely before wearing.

Conclusion

Cowboy hats are a staple accessory for anyone interested in western culture or outdoor activities. With a variety of styles, materials, and sizes available, finding the perfect cowboy hat can seem overwhelming. By considering your intended use, personal style, and fit, you can select a hat that is both comfortable and functional. With proper care and maintenance, your cowboy hat can be a long-lasting and stylish addition to your wardrobe.