The 30 best demi bra brands
Victoria's Secret, Maidenform and Freya lead our ranking of 30 demi bra brands. Compare what each brand makes, visit its official site, or shop it online.
Demi Bra brands, ranked
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1
Victoria's Secret
Roy and Gaye Raymond had founded a lingerie company in 1977, which Leslie Wexner purchased in 1982. He soon expanded the company and increased its overall visibility, making it the largest lingerie brand in America. The brand promoted its products through models and fashion shows. It also introduced a cosmetics line and rapidly saw its presence increasing worldwide. This company is what we know as Victoria’s Secrets today.
Website: victoriassecret.com |Brands like Victoria's Secret
Popularity 10.0/10
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2
Maidenform
The objective of Maidenform is to create, develop, and sell intimate clothing items that improve women's lives. They work hard to guarantee that every product they produce is faultless in fit, fashionable styling, and unique design. With increasing competition in the lingerie sector, it seeks to differentiate itself by offering bras that make women feel comfortable and confident about their figures. Their bras are created to flatter diverse sizes and shapes with innovative designs and excellent materials so that every woman can discover a bra that fits her properly.
Website: maidenform.com |Brands like Maidenform
Popularity 7.2/10
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3
Freya
Freya is a leading women's underwear brand that makes bras, lingerie, and swimwear at reasonable prices. With Freya, every girl can have her perfect fit as the brand offers over 70 styles in A to E cup sizes for an enhanced and natural shape. The brand also offers easy returns and free shipping on all purchases. Using the best fabrics from around the world sourced from renowned producers, Freya can provide the most comfortable products that fit perfectly in addition to being fashion-forward.
Website: freyalingerie.com |Brands like Freya
Popularity 4.0/10
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4
Gossard
Gossard believes in the power of beauty and in the right of every woman to feel attractive and powerful. That is why they create lingerie with delicate embellishments and lovely fabrics. Through their philanthropic arm, The Gossard Foundation, they're dedicated to uplifting women all around the world. Every woman deserves to feel feminine and fun, so they have such a diverse collection of bras. Their products are designed to provide support, comfort, and versatility for any situation.
Website: gossard.com |Brands like Gossard
Popularity 3.0/10
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5
Calvin Klein
Calvin Klein started his own company in 1968 when the fashion industry in New York was down in the dumps. At first, Klein manufactured simple clothing for suits and coats and slowly increased his line to include sportswear with interchangeable separates. What grabbed the attention of the masses was not his clothes but his scandalous advertisements emphasizing the sex appeal of many products. His obsession with fragrance also was a head-turner.
Website: calvinklein.us |Brands like Calvin Klein
Popularity 2.8/10
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6
Wacoal
Make every opportunity count. That is the Wacoal concept, and it represents their devotion to making goods that improve women's lives, boost their confidence, and make them look and feel incredible. Their purpose is to help women of all ages look, feel, and live their best lives. As a result, they designed bras that support, move, and flatter every woman. Every day, Wacoal tries to create bras that complement women's shapes by combining comfort and elegant design. They have many bras and items, including shapewear, panties, sleepwear, hosiery, and swimwear.
Website: wacoal-america.com |Brands like Wacoal
Popularity 2.3/10
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7
Natori
Finding the right lingerie can be difficult. If you are looking for high-quality yet stylish and comfortable underwear, look no further than Natori. Founded by Josie Natori, Natori is a New York-based company offering premium lingerie, nightwear, intimates, and high-end women's apparel. The brand is all about luxury and feeling glamourous. In addition to underwear and clothing, the brand also designs and is well known for its perfumes and home decor that you easily buy from their website.
Website: natori.com |Brands like Natori
Popularity 2.1/10
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8
Goddess
Goddess By Nature is Australia's first multi-way bridesmaid, wedding, and evening wear brand. They think every woman deserves to feel beautiful on her wedding day - from the age of four, when they first put on a Cinderella gown, to the time they shed a tear at their daughter's wedding. They aim to design wedding gowns for the modern bride and her bridal party. They have access to extensive textiles and techniques inspired by the past.
Website: goddessbynature.com |Brands like Goddess
Popularity 2.0/10
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9
Triumph
Triumph is a lingerie brand. The brand is wholly dedicated to women and the uniqueness of their bodies. Swimwear is also a category of products that you can find in this company. Triumph understands the different shapes and sizes of...
Website: uk.triumph.com |Brands like Triumph
Popularity 1.6/10
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10
Le Mystère
Le Mystère is your entire one-stop intimate wear destination, whether you're looking for a bra for everyday comfort, customizing an ensemble for a special occasion, or a new swimsuit for your upcoming vacation. Le Mystère is dedicated to developing intimate...
Website: lemystere.com |Brands like Le Mystère
Popularity 1.5/10
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11
Fantasie
Since 1979, Fantasie has designed and sold bras, briefs, nightwear, and swimwear as an independent lingerie company. It is a fitting specialist and continues to create collections emphasizing fit. Strapless, racer back, multiway, and soft cup bras are among the...
Website: fantasie.com |Brands like Fantasie
Popularity 1.4/10
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12
Felina
Felina designs for comfort. They promise that their products will make you feel the difference. They have inclusive sizing ranges to fit every body type, but they also offer a return/exchange within 30 days if you don't like the product....
Website: felina.com |Brands like Felina
Popularity 1.4/10
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13
Body by Victoria
Victoria's Secret is to provide quality and quantity in the female's activewear department. The wide-variety options available in bras, panties, sleepwear, lingerie, sports are sublimity at their peak. The limitless and impeccable choice of inner wear at Victoria's Secret has...
Website: victoriassecret.com |Brands like Body by Victoria
Popularity 1.3/10
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14
Agent Provocateur
Lingerie shopping has taken to a whole new level. Lingeries and other forms of inner wear aren't to be purchased every week, unlike groceries. Agent Provocateur has more than what you're going to ask. Agent Provocateur makes your lingerie shopping...
Website: agentprovocateur.com |Brands like Agent Provocateur
Popularity 1.2/10
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15
Jezebel
Jezebel is a fashion label that sells personal clothing for strong women. Their business aims to encourage femininity with greater sleepwear, loungewear, and other items. Its purpose is to offer bold women comfortable sleepwear. They are passionate about developing beautiful...
Website: jezebelusa.com |Brands like Jezebel
Popularity 1.2/10
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16
Panache
Panache is a lingerie brand that focuses on designing pieces that provide support and are comfortable to all body shapes. They have been continuously improving to deliver the best quality to their customers. All kinds of bras like non-wired and...
Website: panache-lingerie.com |Brands like Panache
Popularity 1.2/10
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17
Spanx
Spanx is a brand that provides apparel accessories such as bras, underwear, leggings, activewear, and more to women of all ages. With their interest in pop culture, they began making cotton fabrics. The faux leather leggings keep consumers comfortable while...
Website: spanx.com |Brands like Spanx
Popularity 1.2/10
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18
Bali
Bali Products is a leader in sourcing various items from Bali, Indonesia, for retail and wholesale. They carry multiple products like household goods and clothing from the country's skilled and talented artisans and designers. People from overseas can easily buy...
Website: baliproducts.com |Brands like Bali
Popularity 1.1/10
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19
Aubade
The Aubade brand was formed in 1958 when panties and girdles were significant aspects of women's lingerie collections. It was founded in 1875 by Doctor Bernard, a corset specialist. Aubade, no longer restricted by the need to provide physical support,...
Website: aubade.eu |Brands like Aubade
Popularity 1.0/10
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20
Berlei
Berlei Shop items are suitable for women who want to feel good about themselves and their appearance. They provide a large selection of bras, undergarments, hosiery, tights, and leggings specifically created for you. Their inventory will have your back (and...
Website: berlei.com |Brands like Berlei
Popularity 1.0/10
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21
Cosabella
Cosabella is a brand that provides underclothes for women and night wears for both men and women. Several categories of bras are available, which can be easily separated according to the customer’s size. Lingerie is the leading seller on the...
Website: cosabella.com |Brands like Cosabella
Popularity 1.0/10
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22
Vanity Fair
Vanity Fair is a well-known women's intimate wear brand. They produce new collections to reflect the latest trends and execute their mission to give every woman a wide range of intimate apparel, with over 100 years of in-house design expertise....
Website: vanityfairlingerie.com |Brands like Vanity Fair
Popularity 1.0/10
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23
Wonderbra
Providing women the confidence within themselves, WonderBra has been doing this job since 1939. They understand that all body types are different and provide their intimates comfort. They have partnered with the Canadian Breast Cancer Foundation to support research and...
Website: wonderbra.ca |Brands like Wonderbra
Popularity 1.0/10
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24
Soma
Soma is a womenswear brand dedicated to being authentic and changing beauty standards. Soma has a solution for everyone, from everyday comfort to good support. Every season, they introduce new styles and sizes in wireless, bralettes, daily, smoothing, full-on support,...
Website: soma.com |Brands like Soma
Popularity 1.0/10
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25
Passionata
Passionata lingerie collection | Chantelle The quest for the pleasure of Passionata is the combination of a cool sexy style and high quality, at affordable prices. Hedonistic and effortless fashion.
Website: passionata.com |Brands like Passionata
Popularity 0.9/10
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26
Warner's
Embrace your body and give it the comfort it deserves with exclusive lingeries from Warners. They have brassieres fit for every weather condition that feel smooth and free on your skin. Warners’ super stretchy panty collection is all you need...
Website: warners.com |Brands like Warner's
Popularity 0.9/10
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27
b.tempt'd
b.tempt'd is a bra brand dedicated to empowering women to feel well, look good, and do good in whatever they do. The brand has built a reputation for producing top-quality bras with integrity. They are dedicated to making the best...
Website: btemptd.wacoal-america.com |Brands like b.tempt'd
Popularity 0.9/10
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28
Ann Summers
For almost 40 years, Ann Summers has been redefining the world of women's underwear. They all know that things become better with age, and they are no exception. They began their Ann Summers adventure in 1972, opening their first store...
Website: annsummersireland.ie |Brands like Ann Summers
Popularity 0.8/10
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29
DORINA
DORINA is a sustainable and fashionable lingerie and swimwear brand from Germany that celebrates the raw beauty of every woman's unique body shape. Among the first brands to initiate intimate eco-friendly wear, its products are designed for comfort and freedom...
Website: b2b.dorina.com |Brands like DORINA
Popularity 0.8/10
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30
Savage
Savage was started in 1937 and soon began a go-to brand for all the photographers owing to its variety of products that helped in photography in some way or other. They are committed to quality, innovation, and providing the photographers...
Website: savageuniversal.com |Brands like Savage
Popularity 0.8/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Victoria's Secret | victoriassecret.com | – | – | – | – |
| Maidenform | maidenform.com | – | champion | – | – |
| Freya | freyalingerie.com | /freyalingerie | freyalingerie | @FreyaLingerie | – |
| Gossard | gossard.com | /gossarduk | gossarduk | @gossarduk | gossarduk |
| Calvin Klein | calvinklein.us | /calvinklein | calvinklein | @calvinklein | – |
| Wacoal | wacoal-america.com | – | – | – | – |
| Natori | natori.com | /Natori | natoricompany | @NatoriCompany | TheNatoriCompany |
| Goddess | goddessbynature.com | /goddessbynature | goddessbynature | – | – |
| Triumph | uk.triumph.com | /triumph | TriumphLingerie | @TriumphUK | – |
| Le Mystère | lemystere.com | /lemystereofficial | lemystere | @lemystere | – |
Demi Bras Buying Guide
Demi bras, also known as half-cup bras, are a popular style of bra that is designed to provide some lift and support while showcasing cleavage. They cover approximately half of the breast and are a great option for women who want a sexier bra without sacrificing comfort or coverage. However, with so many options available in the market, buying a demi bra can be overwhelming. This guide will help you understand the key features to look for when buying a demi bra.
1. Understand Your Bra Size
The first step in buying a demi bra is to understand your bra size. It is essential to wear the right size bra to ensure maximum comfort and support. You can measure your bra size at home using a tape measure or visit a lingerie store for a fitting. Remember, your bra size may vary depending on the brand and style. It is advisable to try on a few brands to find the right fit that suits your body type.
2. Consider the Shape of the Bra
Demi bras come in various shapes, each offering different levels of support and coverage. The following are the most common shapes:
- Contour Demi Bra: This bra has molded cups that shape the breast and offer a smooth silhouette. The cups are lightly padded or lined to prevent show-through.
- Balcony Demi Bra: This bra provides lift and support while creating a natural rounded shape. The cups cover approximately half of the breast.
- Plunge Demi Bra: This bra features a deep V-shaped neckline that enhances cleavage. It is an excellent option for low-cut tops and dresses.
3. Look for the Right Material
The material of the bra plays a crucial role in its comfort and durability. Demi bras are available in a variety of materials, including cotton, nylon, spandex, and polyester. The following are some of the most common materials used in demi bras:
- Cotton: Cotton is a breathable and lightweight material that is comfortable to wear. However, it may not offer enough support for women with larger breasts.
- Nylon: Nylon is a durable material that provides excellent support and shape. It is ideal for women who want a bra that lasts long.
- Spandex: Spandex is a stretchy material that offers flexibility and comfort. It contours and adapts to the shape of the body, providing a snug fit.
- Polyester: Polyester is a low-cost alternative to nylon. It is durable and provides adequate support, but it may not be as comfortable as cotton or spandex.
4. Pay Attention to the Strap Style
The strap style of the bra can affect its comfort and support. Demi bras typically have either regular or convertible straps. Regular straps go straight back from the shoulder to the bra, while convertible straps can be adjusted to suit different styles of clothing. The following are some of the most common strap styles:
- Regular Straps: Regular straps are a classic style that offers good support and comfort. They are ideal for everyday wear.
- Racerback Straps: Racerback straps are designed to cross over at the back, creating a V-shape. They are great for women who want a bra that doesn't show under sleeveless tops or dresses.
- Convertible Straps: Convertible straps can be worn in several ways, including regular, halter, criss-cross, and one-shoulder. They are versatile and ideal for different styles of clothing.
5. Check Out the Closure Type
The closure type of the bra can affect its comfort and ease of wear. Demi bras typically come with either hook-and-eye or front closures. The following are the most common types:
- Hook-and-Eye Closure: This type of closure is the most common in demi bras. It consists of a row of hooks and eyes at the back of the bra. Hook-and-eye closures offer a secure fit and support.
- Front Closure: Front closures are becoming popular in demi bras. They are designed to fasten at the front, making them easy to wear and remove. Front closures are ideal for women with limited mobility or arthritis.
6. Select the Right Color and Design
Last but not least, the color and design of the bra matter. Demi bras come in a wide range of colors and designs, from basic black and white to bold colors and prints. It is essential to choose a color and design that suits your style and preference. Solid colors are versatile and can be worn with different outfits, while prints and patterns are ideal for women who want to make a statement.
Conclusion
Demi bras are a great option for women who want a bra that is both sexy and comfortable. To buy the right demi bra, you should understand your bra size, consider the shape of the bra, look for the right material, pay attention to the strap style, check out the closure type, and select the right color and design. Keep in mind that the best demi bra is one that fits well, offers excellent support, and suits your personal style.
