The 28 best eye primer brands
ELF, Urban Decay and NYX lead our ranking of 28 eye primer brands. Compare what each brand makes, visit its official site, or shop it online.
Eye Primer brands, ranked
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1
ELF
Shadow Lock grips shadow well at drugstore pricing, and Power Grip is a matte option for oily lids.
Top products: Shadow Lock Eyelid Primer· Power Grip Matte Primer
Website: elfcosmetics.com |Brands like ELF
Popularity 10.0/10
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2
Urban Decay
Potion is a classic eye base that sets shadow with a creamy feel, sold in full and travel sizes.
Top products: Eyeshadow Primer Potion
Website: urbandecay.com |Brands like Urban Decay
Popularity 3.3/10
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3
NYX
Lightweight shadow and liner base at a modest price, plus a glitter primer for face and body shimmer.
Top products: Ultimate Shadow & Liner Primer· Glitter Primer
Website: nyxcosmetics.com |Brands like NYX
Popularity 2.9/10
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4
ULTA
Store-label eye primers in matte and tinted finishes, sold in full and travel sizes at Ulta.
Top products: Matte Veil Long Wear Eye Primer· Inner Glow Eye Primer
Website: ulta.com |Brands like ULTA
Popularity 2.5/10
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5
Laura Geller
Spackle is a waterproof lid primer offered in shade-matched tones for covering uneven lids.
Top products: Eye Spackle Waterproof Eye Primer
Website: laurageller.com |Brands like Laura Geller
Popularity 2.3/10
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6
Too Faced
Anti-crease 24-hour base, Shadow Insurance often comes in nude shimmer tones that flatter shadow.
Website: toofaced.com |Brands like Too Faced
Popularity 2.2/10
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7
Mary Kay
Signature Eye Primer was a classic pink-boxed base, now discontinued, so the line is mostly older stock.
Top products: Signature Eye Primer
Website: marykay.com |Brands like Mary Kay
Popularity 2.1/10
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8
Smashbox
Photo Finish primers include a matte 24-hour shadow base and a hydrating under-eye version.
Top products: Photo Finish Shadow Primer· Photo Finish Hydrating Under Eye Primer
Website: smashbox.com |Brands like Smashbox
Popularity 2.0/10
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9
Mally
Perfect Prep is a creamy base sold with a brush and in duo shades for lighter or deeper lids.
Top products: Perfect Prep Eye Primer
Website: qvc.com |Brands like Mally
Popularity 1.9/10
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10
Neutrogena
Neutrogena produces face and body skincare, including its Hydro Boost gel moisturizer, face cleansers and face sunscreens. The brand is widely recognized for formulas designed for different skin types. Its products are developed to be used as part of a...
Website: neutrogena.com |Brands like Neutrogena
Popularity 1.8/10
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11
M·A·C
Professional cream bases with shade choice, the sort artists reach for before a full eye look.
Website: maccosmetics.com |Brands like M·A·C
Popularity 1.6/10
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12
COVERGIRL
Lid Lock Up is a drugstore base in a universal shade, sold in multipacks for everyday use.
Top products: Lid Lock Up Eye Shadow Primer
Website: covergirl.com |Brands like COVERGIRL
Popularity 1.6/10
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13
Hard Candy
Eyes The Limit is a budget shadow base aimed at longer wear, sold in small tubes.
Website: hardcandy.com |Brands like Hard Candy
Popularity 1.6/10
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14
VDL
Tinted eye primer that adds colour to the lid before shadow, sold at a modest price.
Top products: Expert Color Primer for Eyes
Website: vdlcosmetics.com |Brands like VDL
Popularity 1.5/10
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15
wet n wild
Budget MegaLast base, lightweight and infused with vitamin E, priced for everyday use.
Top products: MegaLast Eyeshadow Primer
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 1.5/10
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16
Revlon
ColorStay primer comes in one neutral shade and is meant to sit under shadow and liner all day.
Top products: ColorStay Eye Shadow Primer· PhotoReady Eye Primer
Website: revlon.com |Brands like Revlon
Popularity 1.5/10
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17
bareMinerals
Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of people. Their makeup is made from quality ingredients and does not harm the skin. The company is also cruelty-free, and...
Website: bareminerals.com |Brands like bareMinerals
Popularity 1.5/10
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18
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 1.3/10
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19
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 1.3/10
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20
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 1.2/10
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21
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite...
Website: maybelline.com |Brands like Maybelline New York
Popularity 1.2/10
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22
NYC
A community in NYC called Burning Man puts on activities that motivate and encourage individuals to improve their life and the world around them. Annual Burning Man festivities occur in Black Rock City, Nevada, a temporary settlement. This extraordinary event...
Popularity 1.1/10
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23
Pat McGrath
Pat McGrath offers lipsticks, face makeup and dramatic eye and lip products. Choices run from bold colors to glitter finishes and deep black shades. Shoppers can mix and match across the lineup.
Website: patmcgrath.com |Brands like Pat McGrath
Popularity 1.1/10
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24
Trish McEvoy
Trish’s artisan tools are made with the highest quality, cruelty-free, organic, and handcrafted and are considered to be one among the industry’s first and finest Makeup products. The company brand provides an impeccably finished look, seamless makeup routine, perfect layout,...
Website: trishmcevoy.com |Brands like Trish McEvoy
Popularity 1.1/10
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25
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 1.1/10
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26
Anastasia Beverly Hills
Anastasia Beverly Hills offers unique, great-performance products that encourage a healthy lifestyle, influenced by the ancient Greek notion of balance. Each product is designed with beauty fans in mind, from their skincare line to groundbreaking makeup brushes and equipment. Anastasia...
Website: anastasiabeverlyhills.com |Brands like Anastasia Beverly Hills
Popularity 1.1/10
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27
NARS
NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare and beauty items in various hues, textures, and finishes to serve your taste. The products are developed based on the...
Website: narscosmetics.com |Brands like NARS
Popularity 1.0/10
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28
Beauty Creations
Beauty creations offer complete makeup and glamour solutions for women. You can get a wide range of products for the face, eyes, eyelashes, and lips. One can also find makeup accessories like pouches, bags, sponges, brushes, mirrors, color pellets, etc....
Website: beautycreationscosmetics.com |Brands like Beauty Creations
Popularity 1.0/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| ELF | elfcosmetics.com | – | – | @elfcosmetics | – |
| Urban Decay | urbandecay.com | /urbandecaycosmetics | urbandecaycosmetics | @urbandecay | UrbanDecayYT |
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| ULTA | ulta.com | /UltaBeauty | ultabeauty | @ultabeauty | ultabeauty |
| Laura Geller | laurageller.com | /LauraGellerBeauty | lauragellerbeauty | – | LauraGellerUS |
| Too Faced | toofaced.com | /toofaced | toofaced | @TooFaced | toofacedcosmetics |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| Smashbox | smashbox.com | /smashbox-cosmetics | smashboxcosmetics | @smashbox | SmashboxCosmetics |
| Mally | qvc.com | /mallybeauty | mallybeauty | – | MallyTVProductions |
| Neutrogena | neutrogena.com | /neutrogenaUS | Neutrogena | @Neutrogena | – |
Eye Primer Buying Guide
Makeup has become an important part of our lives. People love to experiment with new cosmetics to achieve different looks. One of the most important makeup items is an eye primer. An eye primer is a base that is applied before eyeshadow to help it stay in place for longer periods of time, prevent creasing, and make the colors of the eyeshadow pop. Here is a comprehensive guide to help you buy the best eye primer for your needs:
Types of Eye Primers
There are different types of eye primers on the market, each with its own specific purpose. Here are the most common types of eye primers:
Color-Correcting Eye Primers
Color-correcting eye primers help to neutralize imperfections on the eyelids. They have a tint of color that blends perfectly with your skin tone, helping to even out any discoloration. Some color-correcting eye primers also have a green or purple tint that helps to neutralize redness or dullness.
Matte Eye Primers
Matte eye primers are perfect for people who have oily eyelids. They are designed to absorb oil and make the eyeshadow stay in place for extended periods of time. Matte eye primers also create a smooth canvas for application, which prevents the eyeshadow from creasing.
Shimmer Eye Primers
Shimmer eye primers are for people who want to add a little bit of sparkle to their eyelids. They contain shimmery particles that reflect light and make the eyeshadow appear more vibrant. Shimmer eye primers are perfect for glam looks or special occasions.
Ingredients to Look For
Eye primers contain different ingredients, each with its own benefits. Here are some ingredients to look for when buying an eye primer:
Silicone
Silicone is an essential ingredient in eye primers. It creates a smooth and even base for eyeshadow and prevents it from creasing. Silicone also helps to keep the eyeshadow in place for extended periods.
Dimethicone
Dimethicone is a type of silicone that creates a barrier on the skin to prevent moisture loss. It also helps to fill in any fine lines or wrinkles on the eyelids, creating a flawless base for eyeshadow.
Glycerin
Glycerin is a humectant that helps to maintain the moisture on the skin. It prevents the eyelids from becoming dry, which can cause the eyeshadow to crease or fade away.
Vitamin E
Vitamin E is an antioxidant that has anti-aging benefits. It helps to protect the skin from damage caused by free radicals and also soothes the skin.
Things to Consider Before Buying an Eye Primer
Before buying an eye primer, there are some factors that you need to consider. Here are some things to keep in mind:
Skin Type
The type of eye primer you choose should be suitable for your skin type. If you have oily eyelids, go for a matte eye primer that can absorb excess oil. If you have dry eyelids, look for an eye primer that has moisturizing properties.
Color
The color of the eye primer you choose depends on the look you want to achieve. If you want to neutralize any discoloration on your eyelids, go for a color-correcting eye primer. If you want to add some sparkle to your eyelids, go for a shimmer eye primer.
Longevity
The eyeshadow primer you choose should be long-lasting. It should be able to make your eyeshadow stay in place for extended periods of time without creasing or fading away.
Price
The price of an eye primer doesn't always determine its quality. You can find affordable eye primers that work just as well as high-end ones. However, if you have sensitive skin, it's better to invest in a high-quality eye primer.
Top Eye Primers to Try
Urban Decay Eyeshadow Primer Potion
The Urban Decay Eyeshadow Primer Potion has been a cult favorite for years. It's a colorless eye primer that creates a smooth and even base for eyeshadow. It's also long-lasting and prevents eyeshadow from creasing or fading away. It comes in a squeeze tube which makes it easy to use.
Nars Smudge Proof Eyeshadow Base
The Nars Smudge Proof Eyeshadow Base is a popular eye primer that creates a flawless base for eyeshadow. It's long-lasting and prevents eyeshadow from creasing or fading away. It also has a matte finish, making it perfect for people with oily eyelids. It comes in a sleek tube packaging.
Too Faced Shadow Insurance Eyeshadow Primer
The Too Faced Shadow Insurance Eyeshadow Primer is an excellent eye primer that creates a smooth and even base for eyeshadow. It's long-lasting and prevents eyeshadow from creasing or fading away. It also has a matte finish, making it perfect for people with oily eyelids. It comes in a squeeze tube packaging.
Milani Eyeshadow Primer
The Milani Eyeshadow Primer is another affordable option that's perfect for people with sensitive skin. It creates a smooth base for eyeshadow and helps it stay in place for extended periods of time. It's also long-lasting and has a matte finish. It comes in a small squeeze tube packaging.
Conclusion
An eye primer is an essential makeup product that can make a significant difference in the longevity of your eyeshadow. When choosing an eye primer, it's important to consider your skin type, color, longevity, and price. Also, remember to look for ingredients like silicone, glycerin, and Vitamin E for added benefits. Try some of the top eye primers listed above to find your perfect match.
