The 30 best gradual tan brands in 2026
Bondi Sands, Vita Liberata and Mine Tan lead our ranking of 30 gradual tan brands. Compare what each brand makes, visit its official site, or shop it online.
Gradual Tan brands, ranked
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1
Bondi Sands
Founded in Australia, Bondi Sands manufactures people's most preferred range of beauty and skincare products. Their motivation comes from the weather conditions of the sea and sand of the Australian coasts. They are passionate about fulfilling every customer's tanning desires and preparing them for a beautiful sunbathing by the sea. These products are purely vegan and carefully tested before being released onto the market. The products ensure hydrated and glowing skin for every customer.
Website: bondisands.com |Brands like Bondi Sands
Popularity 10.0/10
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2
Vita Liberata
Vita Liberta is the number one cosmetic brand to get the perfect tan your skin needs. With an enormous range of skin tan products, it has become a top-class brand with premium quality products. One of its bestsellers is the heavenly elixir that is s advanced tinted tanning with elixir medium, a moisturizing, cocoa-scented self-tan that seeps into your skin. It combines nourishing, organic ingredients with the most recent advances in skincare technology.
Website: vitaliberata.com |Brands like Vita Liberata
Popularity 8.9/10
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3
Mine Tan
Considered the global self-tanning powerhouse, Mine Tan is a brand that offers self-tanning foam and sprays to get that natural-looking tan. Mine Tan believes that tan should be unique to every person and thus helps you find the right shade and product on its “shade finder” tab. Even if you are a newcomer or a professional, they offer products for both categories. Their products provide you with the skincare you need so that your tan does not look flaky and gives it hydration and illumination.
Website: minetanbodyskin.com |Brands like Mine Tan
Popularity 7.7/10
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4
Jergens
Jergens started back in 1901. They have been catering to the needs of their customer base with the softest of touch and care. Jergen skin products are specifically made to return that moisture and silky smooth feel to your skin. They bottle up pure ingredients that your skin is going to love. Sweet fragrance hugs your skin with a variety of surprises along the way. Jergens have moisturizers, butter, skin smoothies, cleansers, and much more to offer you. Pamper yourself and your skin with their high-quality products.
Website: jergens.com |Brands like Jergens
Popularity 7.3/10
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5
TanTowel
TanTowel gives a one-of-a-kind, efficient sunless tanning solution that is simple to apply produces a lovely color, and does not turn you orange. Their simple-to-use products are available in handy quantities that you can include in your regular beauty regimen without adding an extra step. Their innovative technology is the only product on the market that provides immediate results with a healthy glow. They strive to deliver excellent quality products for a healthy, natural-looking tan. Their whole product line exudes quality, convenience, and ease of use.
Website: tantowel.com |Brands like TanTowel
Popularity 7.0/10
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6
Sally Hansen
Sally Hansen is a personal care company that offers unique products that make beauty easy and accessible. Because they witness it every day, they believe in the transformational power of cosmetics, hair care, and nail care. And they are dedicated to creating innovative items that help women look and feel attractive daily. Choose from a vast mixture of things to quickly achieve your desired appearance. They have everything you need to produce excellent results, from their trademark Salon Effects nail paint strips to award-winning hair equipment.
Website: sallybeauty.com |Brands like Sally Hansen
Popularity 4.5/10
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7
Australian Gold
Protection cream dor skins are curated by the native Australian ingredients, hand-picked by a renowned brand named Australian Gold. It was specially curated for beachside and surf shops. Still eventually, the business expanded because of its excellent products that are not harsh to the skin and intensify the inner beauty. These are some of the most adored products by Australian Gold.
Website: australiangold.com |Brands like Australian Gold
Popularity 4.4/10
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8
EcoTan
Eco Tan is a certified developer and producer of organic tanning, skincare, body care, and makeup products. Based in Australia, the company is committed to making positive, sustainable changes within the company to reduce its impact on the environment. All ingredients used in production are responsibly sourced, pure, and natural. Eco Tan also works for the upliftment of deprived communities globally, and the company ensures that all the packaging materials used are biodegradable or recyclable.
Website: ecotan.com.au |Brands like EcoTan
Popularity 4.4/10
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9
St. Moriz
St. Moriz is a vegan-friendly cosmetic products brand. Established in 2008, the brand strives to provide high-quality self-tanning products for women who love a natural sun-tan look. After 14 years, the brand continues to offer consistent product offerings at affordable...
Website: stmoriz.co.uk |Brands like St. Moriz
Popularity 4.4/10
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10
Suave
Suave was established back in the 1940s. They specialize in making hair care products that give you that perfect salon-like look. Suave truly believes that everyone deserves the best, and they have been saying it since day one. They make...
Website: suave.com |Brands like Suave
Popularity 4.2/10
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11
Josie Maran
You can get your annual vacation whenever you want, but your body can’t. It's a no-holiday job with how much care and loves you put into your skin routine. Get the best Josie Maran products at your convenience and offers....
Website: josiemarancosmetics.com |Brands like Josie Maran
Popularity 4.2/10
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12
Loving Tan
Summers bring playful vibes, but tanning brings excitement to zero. The products for the face include complexion enhancement and tan removal that laminates your face with a perfect or sun-kissed glow. Delux bronzing mousse provides a deep, dark look for...
Website: usa.lovingtan.com |Brands like Loving Tan
Popularity 4.2/10
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13
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 4.0/10
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14
Le Tan
Le Tan is Australia's longest-lasting sunless tanning company, offering various products designed to provide you with the most beautiful and natural-looking tan imaginable. Their products are entirely handcrafted in their Melbourne facility, ensuring that they are free of harsh chemicals...
Website: letan.com.au |Brands like Le Tan
Popularity 3.6/10
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15
Fake Bake
If bronze is your happy color, Fake Bake is here to make you most joyful. Fake Bake is here to give you that natural-glowing bronze look throughout the entire year. It offers easy-to-use self-tanning products to provide you with that...
Website: fakebake.com |Brands like Fake Bake
Popularity 3.4/10
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16
Skinny Tan
Skinny Tan is a brand based in the UK which deals with the production and delivery of skin tanning products. This brand was developed and innovated by a woman some years ago with the zeal of producing a wide range...
Website: skinnytan.com |Brands like Skinny Tan
Popularity 3.0/10
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17
Tampa Bay Tan
Tampa Bay Tan is a company that manufactures top-notch spray tanning solutions and skincare products. The company is dedicated to providing unmatched products made with the best natural ingredients to take care of the skin in the best way possible...
Website: tampabaytan.com |Brands like Tampa Bay Tan
Popularity 3.0/10
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18
ULTA
Ulta, a cosmetic business, allows everyone to get the greatest beauty and skincare items from their website. The platform enables other firms to engage and offer their items online, giving buyers a diverse selection of options to purchase. Lip plumpers...
Website: ulta.com |Brands like ULTA
Popularity 2.7/10
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19
tarte
Tarte is a business dedicated to creating outstanding products filled with healthy ingredients. They think that the secret to beautiful skin and long-lasting beauty begins with clean, pure ingredients—which is what they give, whether their products are vegan, cruelty-free, and...
Website: tartecosmetics.com |Brands like tarte
Popularity 2.7/10
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20
Hempz
Here, we find the site for hemp-powered skin and hair care products. Hempz produces complete organic skincare cosmetics to nourish the body, face, and hair with natural extractions of seed oils. They are good makers of hydrating elements inspired by...
Website: hempz.com |Brands like Hempz
Popularity 2.4/10
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21
ModelCo
ModelCo found its roots 20 years ago in 2002 with Shelley Sullivan. ModelCo creates quality makeup products that are smooth on the skin and easy on the eyes. They are highly innovative in their approach and quick to adapt to...
Website: modelco.com |Brands like ModelCo
Popularity 2.4/10
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22
Coppertone
Coppertone is the world's most popular skincare and protection brand for children, teenagers, and adults. Coppertone has a comprehensive assortment of sunscreens, sunblocks, and after-sun treatments to keep your skin safe and protected all summer long, whether you're planning a...
Website: coppertone.com |Brands like Coppertone
Popularity 2.4/10
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23
Norvell
No matter the season, there exist people who love to see tanning on their skin, either naturally or artistically. One brand that manufactures tan shading technology, such as an automated spray tan booth which is highly in-demand in the market...
Website: norvelltanning.com |Brands like Norvell
Popularity 2.4/10
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24
James Read
James Read Tan is a leading brand of tanning products, crafted and developed by the renowned spray tan artist James Read, who has worked with the top names in the fashion and music industries and gained much repute. Known for...
Website: jamesreadtan.com |Brands like James Read
Popularity 2.4/10
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25
Bath & Body Works
Fragrance can be a powerful form of self-expression. Bath & Body Works is a brand that is entirely focused on fragrances and works to provide its customers with beautiful smells that can brighten up your day and keep you smelling...
Website: bathandbodyworks.com |Brands like Bath & Body Works
Popularity 2.1/10
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26
Sephora
Sephora is your beauty insider, providing tips, trends, and information on all things beauty. Shop their handpicked range of classic and rising brands' beauty, skincare, hair, fragrance, and more. Its purpose is to provide the most diverse selection of cosmetic...
Website: sephora.com |Brands like Sephora
Popularity 2.1/10
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27
Mineral Fusion
Mineral Fusion is the leading natural mineral-based cosmetic brand that started in 2007. They produce make-up that is vegan, paraben, and phthalate-free, with no artificial fragrance or harsh chemicals. They offer products that are healthy for your skin, they nourish,...
Website: mineralfusion.com |Brands like Mineral Fusion
Popularity 2.1/10
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28
Tan Inc
Get out of the old sun tanning methods and use techniques by Sunsational tanning! Customize your spray tan to perfection with the VersaPro Sunless Spa sessions. The company also proffers spa and waxing services so you can pamper your body...
Website: suntaninc.com |Brands like Tan Inc
Popularity 2.1/10
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29
Charlotte Ronson
One of the top American womenswear designers is represented by this company. As a native of the Upper East Side and a member of the omnipresent Ronson family of rock royalty, Charlotte Ronson is a famous fashion designer. She is...
Website: charlotteronson.com |Brands like Charlotte Ronson
Popularity 1.7/10
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30
Philosophy
Few brands have as extensive a collection as Philosophy. Their best sellers include Purity facial cleanser and the Amazing Grace Firming Body Emulsion, along with the Multi-Rejuvenating moisturizer with SPF 30. Philosophy’s skincare ranges from eye creams and face masks...
Website: philosophy.com |Brands like Philosophy
Popularity 1.7/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Bondi Sands | bondisands.com | /BondiSandsNA | bondisands | @bondisands | – |
| Vita Liberata | vitaliberata.com | /Vita-Liberata | p | @vitaliberata | – |
| Mine Tan | minetanbodyskin.com | /minetanbodyskin | minetanbodyskin | @minetanbodyskin | featured |
| Jergens | jergens.com | /jergensUS | jergensus | – | – |
| TanTowel | tantowel.com | /tantowel | tantowel | @tantowel | – |
| Sally Hansen | sallybeauty.com | /sallybeauty | sallybeauty | @sallybeauty | – |
| Australian Gold | australiangold.com | /livethegoldlife | australiangold | – | – |
| EcoTan | ecotan.com.au | /EcoTanAus | ecotan | – | MissEcoTan |
| St. Moriz | stmoriz.co.uk | /St.Moriz.Tan | stmoriz | @stmoriz | stmorizselftan |
| Suave | suave.com | /SuaveBeauty | suave | @SuaveBeauty | – |
