Altra was founded by a high school cross-country athlete duo. Their love for footwear pushed them to innovate shoes that were not an impediment to free jogs and runs. Shoes are categorized based on requirements: hikes, gym training, walking shoes, etc., with sizes unique enough to suit customer needs. There is also a vast assemblage of apparel and accessories. Altra’s and its customers’ experience with shoes and runs has created a blog page that discusses more than mere product reviews.