Atkins
Traditional weight loss advice was to eat very little for decades. A cardiologist, Dr. Robert Atkins, discovered that eating well, instead of less, improved the health of his patients, not only in losing weight but also in terms of chronic disease reduction. Dr. Atkins' public health campaign was significant in shifting dietary recommendations away from the more minor and toward more. The "Atkins Diet" quickly became a refuting movement that changed people's minds about nutrition, losing weight, and health. The company's mission is to improve world health by replicating a better planet's eating habits.
