Billy Boy
With a 94 percent certified brand awareness, the condom brand Billy Boy has dominated the German contraceptive sector since it was established. Billy Boy condoms, which had a more edgy approach to sexuality, quickly rose to become Germany's most popular condom brand in only seven years. Billy Boy offers a similar potential in the United States, with unique products focused on the category's primary 18-25-year-old male customer. Consumers will be drawn in by the promise of being able to "Do It Effectively" with these items, according to Matt Shifrin, Billy Boy's CEO.
