Since the introduction of its first model, Hasselblad has been a market leader in medium format camera technology. While maintaining its position as a leading innovator and provider of best quality imaging solutions, the firm continued to extend its product and technology offerings. The best camera is the one you have with you at all times. The device allows you to capture the world uniquely, resulting in incomparably best quality photos. Whether on vacation or business, a Hasselblad will capture everything and anything. You'll never miss another great moment with their cameras. Every serious photographer deserves the best photographic experience possible, both inside and outside the studio.