H&M is a global apparel retailer based in Sweden specializing in fast-fashion clothes for men, women, adolescents, and children. H&M runs approximately 5,000 shops in 74 countries under different corporate names. The business offers online shopping in 33 other nations. Their goods are fashionable and inexpensive, verging on throwaway, and are aimed at youthful, fashion-conscious metropolitan customers. After Inditex, the owner of the Zara shops, H&M has risen to be the world's second-largest fashion retailer.