Irregular Choice
Dan Sullivan founded the fashion label Irregular Choice in 1999. It specializes in unconventional footwear, purses, and accessories, as the name implies. The "character heel" is an Irregular Choice signature look, including rabbit-shaped ones dubbed "Thumper," garden gnome, and unicorn designs. Every year, 600 different designs are created, resulting in a library of over 10,000 distinct patterns. Hundreds of various stockists now sell the brand, and nine Irregular Choice shops have opened across the globe.
