Miuccia Prada started Miu Miu, a luxury women's company located in Milan, in 1992. It is a label inspired by Princess Grace that emphasizes the sensuality and freedom of youth. It sells accessories, ready-to-wear, and shoes in a feminine, contemporary, and iconic style. The company has been associated with the Preppy fashion movement due to its use of vibrant colors and designs. The label originated as a division of the Prada fashion empire. Since its establishment, the company has developed into one of the most renowned names in most luxurious women's apparel.