Sock It To Me specializes in creating and selling unique socks. They have also introduced underwear in their inventory, but they are primarily known for their amazing socks. They sell socks in general, and they also have several special collections dedicated to occasions like Christmas or Halloween. The designs are all fun and original. Socks and underwear are available for adults and children of both genders. After the pandemic hit, they added colorful and unique masks to their wardrobe.