Top 30 Lipstick Brands in 2025

The most popular brands for Lipstick Includes Maybelline New York, M·A·C, Revlon, Rimmel, NYX, Max Factor, Bourjois, Golden Rose, Charlotte Tilbury, NARS among many others.

1

Maybelline New York

Popular Brand

Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.

2

M·A·C

Popular Brand

MAC champions self-expression while encouraging creativity and is one of India's most echoed beauty and cosmetics brands. The brand strives to create ethical products on the skin, meaning they are consciously made. MAC x Stranger Things series of make-up explores quirkiness designed in the Hawkins style, allowing you to transform your look. You can also take the quiz recommendations on their website and avail yourself of MAC’s finest. Have you checked out their bestsellers yet?

3

Revlon

Popular Brand

Revlon is a global leader in beauty and has a portfolio of famous brands that have struck a chord with people worldwide. The company deals with beauty, color cosmetics, hair, and skincare. With Elizabeth Harden and Charles Revson as the founders, the brand was bound to go far. Harden had created a bold red lipstick to signify solidarity for female soldiers in the World War. The brand has changed the lives of many today.

4

Rimmel

Best Brand

Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.

5

NYX

Best Brand

NYX is one of the budding professional make-up brands across the globe. The brand supports and vocalizes self-expression and boldness. Originating from Los Angeles, NYX has cruelty-free and 100% vegan products that last longer than usual make-up. Use their expert formulas and ace the basic cosmetic glow by getting all creative with your looks. They also support equality for all, thus, believing in the dynamic world revolutionizing to inclusivity. Have you explored their classics yet? Their Butter Gloss is worth a try.

6

Max Factor

Best Brand

Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of items, including foundation, mascara, lipstick, and eyeshadows. Its mission is to be a global leader in the glamour industry, inspiring women through beauty and assisting them in reaching their most significant potential. Their expertise in color, quality, and innovation has propelled them to the top of the cosmetics industry.

7

Bourjois

Best Brand

Bourjois, a French beauty company with more than 170 years of history, is recognized as the top skincare expert in the world of cosmetics and makeup. The product collection includes BB creams and foundations, eye shadows, lipsticks, lip glosses, concealers, and makeup removers. The mission of Bourjois is to offer practical, simple-to-use solutions for all your skincare requirements. With their extensive product line, Bourjois has you covered whether you need anything to protect your skin from the sun, provide it with essential nutrients, or address issues like redness and irritation.

8

Golden Rose

Best Brand
10

NARS

NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare...

11

ColourPop

ColourPop is a forward-thinking cosmetics business that offers more fantastic, premium goods at reasonable prices. They push the frontiers of...

12

W7

Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It...

13

Saffron

Saffron is a cosmetics company that sells makeup, perfumes, and skincare items. They have an excellent choice of the most...

14

Miss Rose

Missrose is a cruelty-free cosmetics and skincare brand that offers reasonably priced, elevated goods. They provide a variety of goods...

15

Elizabeth Arden

Elizabeth Harden is a top-rated American company dealing with cosmetics, skincare, and fragrance. Founded in 1910, it is known for...

16

Sleek MakeUP

Sleek Cosmetic is a dynamic, award-winning makeup company that empowers women in their makeup bags and society. They think that...

17

Tom Ford

A premium lifestyle company called Tom Ford supports contemporary notions of sexuality, femininity, and gender. It provides a wide variety...

18

KIKO MILANO

19

LAVAL

Laval is a skincare and makeup brand that provides products of high quality to meet the needs of all women...

20

Huda Beauty

Huda Beauty is a beauty company that makes women feel attractive and at ease. They have liquid lipsticks, lip pencils,...

21

Lakmé

Lakme is a cosmetic brand that offers a wide range of cosmetic and skincare products. They have been in the...

22

Laura Mercier

World-renowned cosmetic brand Laura Mercier was skillfully created to address the skin's demands. The company is well known for its...

23

Sleek

Sleek MakeUP is the UK's number one supplier of professional makeup and beauty products, catering to all skin tones. With...

24

Yves Saint Laurent

25

MUA Make Up Academy

MUA is your one-stop-shop for any makeup, cosmetics, and beauty product. They offer a wide range of 100% vegan and...

26

Lipstick Queen

Lipsticks are one of the most important cosmetics for women. Everyone notices the lipstick first, and they are the ones...

27

Smashbox

Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts...

28

Bobbi Brown

The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in...

29

ARMANI

Armani is a brand that is well known by fashionistas. They have been at the top of the clothing market...

30

Lime Crime

Makeup enhances beauty and sets every individual to live for their uniqueness. The kind of makeup worn expresses the person's...

With so many shades, finishes, and formulas available, it can be challenging to select the perfect lipstick. Whether you're looking for a muted nude lip or a bold red pout, choosing the right shade can make or break your overall look. In this article, we've put together a comprehensive lipstick buying guide to help you choose your perfect lipstick shade.

Identify Your Undertones

Before you start shopping for lipstick, determine your skin's undertone. Your skin tone is comprised of two elements: the surface color and the undertones. Surface color changes depending on factors such as sun exposure, aging, and lifestyle. In contrast, undertones are consistent and determine the overall hue of your skin. There are three undertones: warm, cool, and neutral.

Warm undertones have a yellow or gold cast, while cool undertones skew more pink, red, or blue. Finally, neutral undertones exist between warm and cool and can have a mix of both undertones.

To determine your undertone, examine the veins on the inside of your wrist. If they appear green, you have a warm undertone. If they look blue, your undertone is cool. If you cannot discern whether your veins appear green or blue, you have a neutral undertone.

Choose the Right Shade

Now that you know your undertone, it's time to pick the right shade for your skin. While there are no strict rules, some shades complement certain undertones better than others. Here are some general color families to consider.

Warm Undertones

  • Go for shades with golden or yellow undertones, like beige or coral.
  • When it comes to reds, opt for warm tones like brick or orange-red. These shades will complement your undertone and make your skin glow.

Cool Undertones

  • Cool undertones pair best with pinks, blues, and purples. For pinks, try shades with blue undertones like rose or bubblegum pink.
  • For reds, select blue-based hues like cherry, cranberry, or wine. These shades will complement your cool undertones and create a flattering contrast with your skin.

Neutral Undertones

  • Lucky you – with neutral undertones, you can rock a wider range of shades without worrying about clashing with your undertone.
  • Neutral undertones can opt for muted shades of pink, peach, mauve, and taupe. Try to avoid shades that are too warm or too cool, as they may clash with your neutral undertone.

Choose the Right Formula

The formula of your lipstick can also make a significant impact on the finished look. Different lipstick formulas have varying finishes, textures, and staying power. Here's a breakdown of the most common lipstick formulas to help you choose which one is right for you.

Matte lipsticks

Matte lipsticks offer full coverage with a flat, non-shiny finish. Matte lipsticks are available in a range of shades and finishes, from deep reds to muted nudes. They can be challenging to apply as they tend to be less forgiving of mistakes than glossier formulas. However, once applied, matte lipsticks offer a long-lasting finish and can survive meals and drinks without smudging.

Satin lipsticks

Satin lipsticks provide a slightly glossy finish and can range from sheer to full coverage. Satin lipstick formulas include oils and waxes, which help hydrate the lips while providing color. Satin lipsticks are effortless to apply and provide a comfortable wear as they do not dry out your lips.

Cream lipsticks

Cream lipsticks offer the best of both worlds, providing hydrating moisture alongside ample pigmentation. Creamy lipsticks contain more wax than matte or satin formulas, which can make them less long-lasting. However, creamy lipsticks are soft and apply smoothly, providing a comfortable wear.

Liquid lipsticks

Liquid lipsticks provide full color coverage with a matte or glossy finish, depending on the formula. Liquid lipsticks often feature a long-lasting, smudge-proof formula that can survive endless kisses and meals. However, the trade-off is that liquid lipsticks can be drying, so it's best to apply a hydrating lip balm before applying the lipstick.

Lip stains

Lip stains offer a subtle hint of color that can range from sheer to bold. Lip stains are available in a range of formulas, including liquid and jelly, and typically last longer than traditional lipstick formulas. They can be more challenging to apply, as the formula can dry quickly, leaving noticeable mistakes. However, once applied, lip stains offer long-lasting color without the heavy, cakey feel of a traditional lipstick formula.

Test the Lipstick Before Buying

The most important thing to keep in mind when selecting a lipstick is whether it flatters your skin tone. The best way to ensure that your lipstick shades complement your skin tone is to try them on. Most beauty stores offer testers or samples of their lipsticks, which makes it easy to try on multiple shades.

When trying on a lipstick, apply a thin layer and observe the color in natural lighting. Pay attention to how the shade complements your skin tone and whether it appears too dark or too light. If you're looking for a statement lip, try wearing the lipstick for a few hours to see how it wears and ages throughout the day.

The Bottom Line

When it comes to lipstick, there's no one-size-fits-all solution. Finding the perfect shade and formula can be a process of trial and error. But by following this lipstick buying guide and choosing the right shade for your skin tone, you can ensure that your lipstick game is always on point. Remember to have fun trying on different colors, finishes, and formulas to find your perfect shade!

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