Top 30 Liquid Eyeshadow Brands in 2025

The most popular brands for Liquid Eyeshadow Includes Stila, Miss Rose, Rimmel, PHOERA, Maybelline New York, Etude House, Bellapierre, wet n wild, ModelCo, Technic among many others.

1

Stila

Popular Brand

Stila's purpose is to encourage women to express themselves through cosmetics. Stile is derived from the Italian word stile, which means style or design. A team makes Stila's products of famous makeup artists with the fashion industry in mind. They think that every woman can be her sort of beautiful, and we work hard to help them develop their style, whether they choose a bold or natural appearance. Their items are intended for everybody who wants to exhibit their flair.

2

Miss Rose

Popular Brand

Missrose is a cruelty-free cosmetics and skincare brand that offers reasonably priced, elevated goods. They provide a variety of goods produced in the United States, ranging from foundation to eyeliner. They have created a one-of-a-kind technique to test hundreds of formulations on animals without subjecting them to harsh and unneeded testing. Their objective is to supply you with safe, healthy, and natural cosmetics so you can feel good about what you put on your face.

3

Rimmel

Popular Brand

Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.

4

PHOERA

Best Brand

PHOERA is a cosmetics brand that is committed to making high-quality makeup products. They have everything from matte to creamy concealers to the bright red lip tint you have always wanted. They have a diverse range, so everyone with various skin tones can avail themselves and use their products. The products are made out of high-end formulas that have been researched in the lab. PHOERA does not make you choose between quality and creativity but mix them in their products.

5

Maybelline New York

Best Brand

Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.

6

Etude House

Best Brand

Etude was taking roots back in 1985. Etude has gained a lot of experience over the years and continues to grow. The joy of playing with the different colors and making discoveries about your beauty is undescribable. Etude is for people who like to care about their looks and makeup. They have a vast collection of lip balms and eyeshadows, among other things in the inventory. You can browse to check it out. Etude has an impressive range.

7

Bellapierre

Best Brand

Bellapierre Cosmetics is a rapidly expanding company that focuses on cruelty-free and environmentally friendly cosmetics. Their products are always at the forefront of innovation, never cold and hot. They have everything you need, whether you want to try something new or discover the ideal shade for your skin tone and type. With an unparalleled reputation for delivering bold, exciting products specially formulated to meet the needs of women of color, Bellapierre has fast become one of the most loved brands in the industry. They believe that every woman deserves a great makeup product, and they are dedicated to delivering it to them, no matter what their skin tone may be.

8

wet n wild

Best Brand

Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the...

9

ModelCo

ModelCo found its roots 20 years ago in 2002 with Shelley Sullivan. ModelCo creates quality makeup products that are smooth...

10

Technic

The Technic brand provides a variety of items that are intended to enhance your natural attractiveness. Their idea is straightforward:...

11

Max Factor

Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get...

12

Focallure

Focallure is an American cosmetic company. Since its establishment in 2016, Focallure has become a revelation in the market. Focallure...

13

Cover FX

For your unique face, you need cosmetics that adhere to your needs. With Cover FX's personalized range of cosmetics, you...

14

Catrice

Catrice, a cosmetic brand, is the Max Factor of today. With their innovative products, you have the flexibility to play...

15

Sleek MakeUP

Sleek Cosmetic is a dynamic, award-winning makeup company that empowers women in their makeup bags and society. They think that...

16

Too Faced

A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range...

17

Eye Candy

Eye Candy is a brand that was started by Veronica in 2012 along with her mother and sister. Her adoration...

18

COVERGIRL

Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly...

19

Glossier

Long gone are the days when people wished for fair skin. Now is the time for a healthy skin relationship....

20

Huda Beauty

Huda Beauty is a beauty company that makes women feel attractive and at ease. They have liquid lipsticks, lip pencils,...

21

Stargazer

Stargazer makes your wildest makeup dreams come true. The company started in 1978 and expanded significantly in the following decades....

22

Hard Candy

Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every...

23

Soap & Glory

Soap & Glory produces some of their favorite products that help them look and feel great daily. They provide something...

24

Makeup Revolution

Makeup Revolution is an online beauty destination for beauty enthusiasts. They are dedicated to offering their clients more extraordinary items...

25

Mehron

As a child, it was crazy to think that all the blood in the movies was not actual blood! It...

26

Sleek

Sleek MakeUP is the UK's number one supplier of professional makeup and beauty products, catering to all skin tones. With...

27

Deborah

Deborah Cosmetics is a cosmetics and beauty product firm. The company's commitment to developing the best cosmetics and its family...

28

ARMANI

Armani is a brand that is well known by fashionistas. They have been at the top of the clothing market...

29

Missha

For over 20 years, Missha has been a dependable brand in skincare and cosmetics. They offer great-end, creative cosmetics at...

30

The Face Shop

The Face Shop is a cosmetic brand that offers greater cosmetics made with natural materials so that everyone may enjoy...

Liquid Eyeshadow Buying Guide

Eyeshadows are a staple in every makeup routine. They help to accentuate the eyes and create a variety of looks. While traditional powder eyeshadows have been around for decades, liquid eyeshadows are gaining popularity due to their convenience and ease of use. They are perfect for those who have limited time and are always on the go.

In this buying guide, we will discuss everything you need to know about liquid eyeshadows, including their benefits, types, formulations, and how to choose the right one for you.

Benefits

Liquid eyeshadows offer several advantages over traditional powder eyeshadows, including:

  • Convenience: Liquid eyeshadows come in small tubes or pots, making them easy to carry in your purse or travel bag. Unlike powder eyeshadows, you don't need to carry a brush or worry about spillage.
  • Pigmentation: Liquid eyeshadows have a higher pigment concentration than traditional powder eyeshadows, which means that you can achieve a more intense color payoff with less product.
  • Long-lasting: Liquid eyeshadows are typically long-lasting and can withstand water, sweat, and other environmental factors.
  • Texture: Liquid eyeshadows have a creamy texture that blends easily on the skin without creasing or flaking.

Types

Liquid eyeshadows come in various types, depending on their formulation and application method. These include:

Wand or Brush Applicator

These liquid eyeshadows come with a wand or brush applicator that makes them easy to apply directly to the eyelids. They are perfect for creating precise lines or applying a wash of color. Wand or brush applicator liquid eyeshadows are ideal for those who are always on the go and don't have time to use brushes.

Tube or Pot

These liquid eyeshadows come in small tubes or pots and are best applied with a brush or your fingers. They offer more coverage than wand applicator eyeshadows and are perfect for creating more intricate looks.

Glitter or Shimmer

Glitter or shimmer liquid eyeshadows contain small glitter or shimmer particles that add a touch of sparkle to the eyes. They are perfect for those who want to add some glam to their makeup look. Glitter or shimmer liquid eyeshadows can come in either a wand, tube, or pot applicator.

Metallic

Metallic liquid eyeshadows contain metallic pigments that create a high-shine finish on the eyelids. They are perfect for those who want to create a bold and dramatic look. Metallic liquid eyeshadows can come in either a wand, tube, or pot applicator.

Formulation

Liquid eyeshadows come in various formulations that cater to different skin types and preferences. These include:

Water-Based

Water-based liquid eyeshadows are lightweight and easy to blend on the skin. They are ideal for those with oily skin as they do not clog pores or cause breakouts. Water-based liquid eyeshadows are perfect for creating a natural and subtle look.

Cream-Based

Cream-based liquid eyeshadows are thicker in consistency and offer more coverage than water-based ones. They are perfect for those who want to create more intense and dramatic looks. Cream-based liquid eyeshadows are ideal for those with dry skin as they contain moisturizing ingredients that hydrate the skin.

Gel-Based

Gel-based liquid eyeshadows have a silky texture that glides easily on the skin. They are perfect for creating a dewy and natural look. Gel-based liquid eyeshadows are ideal for those with sensitive skin as they do not contain harsh chemicals or preservatives.

Choosing the Right Liquid Eyeshadow

Choosing the right liquid eyeshadow can be overwhelming, especially with the variety of options available. Here are some factors to consider when selecting the right liquid eyeshadow for you:

Color

The color of the liquid eyeshadow is one of the most critical factors to consider. Choose a color that complements your skin tone and matches the occasion. Neutral and nude shades are perfect for everyday wear, while bold and bright colors are ideal for special occasions or events.

Texture

The texture of the liquid eyeshadow is essential for achieving the desired finish. Choose a texture that complements your skin type and preferences. Those with oily or acne-prone skin should opt for water-based liquid eyeshadows, while those with dry skin should choose cream-based eyeshadows.

Application Method

Consider the application method when choosing a liquid eyeshadow. Wand or brush applicator eyeshadows are perfect for those who want a quick and easy way to apply their eyeshadow. Pot or tube applicator eyeshadows are ideal for those who want more coverage and control over the application process.

Budget

Set a budget for your liquid eyeshadow purchase. High-end liquid eyeshadows can cost anywhere from $20 to $50, while drugstore options range from $5 to $15. Choose a liquid eyeshadow that meets your budget and offers the best value for money.

Tips for Applying Liquid Eyeshadow

Here are some tips for applying liquid eyeshadow:

  • Apply a primer to the eyelids before applying liquid eyeshadow. A primer helps to create a smooth base for the eyeshadow and makes it last longer.
  • Use a brush or your finger to apply the liquid eyeshadow. Blend the eyeshadow using a tapping motion to create a seamless finish.
  • Layer the liquid eyeshadow to achieve the desired intensity. Start with a small amount and build up the color gradually.
  • Avoid applying too much liquid eyeshadow, as it can crease or flake.
  • Set the liquid eyeshadow with a powder eyeshadow of the same color to make it last longer.
  • Cleanse your skin thoroughly to remove the liquid eyeshadow at the end of the day.

Conclusion

Liquid eyeshadows are a great addition to any makeup routine due to their convenience, ease of use, and long-lasting formula. Choosing the right liquid eyeshadow depends on several factors, including color, texture, application method, and budget. Following the tips in this buying guide will help you choose the perfect liquid eyeshadow that complements your skin type and matches your preferences.

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