The 25 best professional straightener brands
BaByliss PRO, Conair and Hot Tools lead our ranking of 25 professional straightener brands. Compare what each brand makes, visit its official site, or shop it online.
Professional Straightener brands, ranked
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1
BaByliss PRO
Titanium and nano titanium plates in salon-grade irons, including ultra-thin models for short or fine hair.
Top products: Prima Titanium· Prima3000 Nano Titanium· Pro Nano Titanium
Website: babylisspro.com |Brands like BaByliss PRO
Popularity 10.0/10
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2
Conair
Budget-friendly ceramic and tourmaline irons, with the Infiniti PRO line offering adjustable heat and many colours.
Top products: Infiniti PRO Tourmaline Ceramic Flat Iron· Pro Nano Silver Ceramic
Website: conair.com |Brands like Conair
Popularity 6.4/10
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3
Hot Tools
Gold-plated plates and heat reaching 430F suit stylists wanting fast, glossy results on thick hair.
Website: hottools.com |Brands like Hot Tools
Popularity 5.2/10
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4
Tyme
A 2-in-1 iron that swaps between curling and straightening, with fast heat-up and rose gold or white finishes.
Top products: Iron Pro 2-in-1 Hair Curler & Straightener
Website: tymestyle.com |Brands like Tyme
Popularity 3.4/10
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5
ghd
Premium flat irons with sensor-controlled heat, though prices sit at the top of the market.
Top products: Platinum+ Styler· Gold Styler
Website: ghdhair.com |Brands like ghd
Popularity 3.2/10
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6
Bio Ionic
Vibrating plates and nano-ionic technology are the signature features of its heavier-duty irons.
Top products: 10X Pro Styling Iron
Website: bioionic.com |Brands like Bio Ionic
Popularity 3.1/10
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7
Cabello
It is always fun to style your hair and add some extra volume to it. If you are unaware of how to do that, Cabello is here to help you out. Cabello is the one-stop solution for all your hair care and styling needs. They offer a wide range of dryers, straighteners, and more. The company strives to push women to feel confident, creative, and beautiful with their extensive product line. All their products are easily available and correctly categorized on their website.
Website: cabellohairtools.com.au |Brands like Cabello
Popularity 2.3/10
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8
T3
Single-pass ceramic plates in the StyleMax iron, so one stroke does the job where cheaper irons need several.
Top products: SinglePass StyleMax
Website: t3micro.com |Brands like T3
Popularity 2.1/10
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9
Calista
Calista's hair products take your hair game to new heights. They encourage women to be themselves, and their styling tools help them flaunt their natural hair. Create epic styles through their easy-to-use products to get that salon look without visiting...
Website: calistatools.com |Brands like Calista
Popularity 2.1/10
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10
Soleil
Bright turquoise and other colourful finishes on its irons, pitched at everyday home users.
Website: soleilheaters.com |Brands like Soleil
Popularity 2.1/10
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11
Style House
With each era passing, styles and trends are changing much faster. New ideas find success due to their broad reach. Hair styling is one such field that experiences a variety of changes, and that is why Style House is equipped...
Website: stylehousenola.com |Brands like Style House
Popularity 2.0/10
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12
FHI Heat
Adjustable ceramic and tourmaline plates, with a curved-plate design in the Curve Pro iron.
Top products: The Curve Pro
Website: fhiheat.com |Brands like FHI Heat
Popularity 2.0/10
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13
FURIDEN
Two-in-one titanium iron with a rotating cord, suited to most hair types and lengths.
Website: furiden.com |Brands like FURIDEN
Popularity 1.9/10
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14
Helen of Troy
Helen of Troy Limited is a prominent worldwide consumer products company with a diverse portfolio of well-known and generally trusted brands that provide creative solutions for their consumers. They have established market leadership through fresh product innovation, product quality, and...
Popularity 1.8/10
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15
Gold 'N Hot
Its plates are gold-coated, and the range also includes dryers and curlers.
Website: goldnhothair.com |Brands like Gold 'N Hot
Popularity 1.8/10
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16
Paul Mitchell
Ionic smoothing plates in its Pro Tools range, alongside a broad haircare line.
Top products: Pro Tools Express Ion Smooth+
Website: paul-mitchell.co.uk |Brands like Paul Mitchell
Popularity 1.8/10
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17
Cortex
Want to achieve healthy, voluminous and vibrant hair? Switch to Cortex. Founded in the year 2005, Cortex is a brand functioning in the beauty sector. They manufacture hair tools and other beauty products to help their customers achieve their desired...
Website: cortexbeauty.com |Brands like Cortex
Popularity 1.8/10
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18
Royale
Royale's flat irons heat up quickly to smooth hair. Its bedding includes cotton sheet sets and jersey knit sheets for beds. The bedding line gives shoppers a choice of cotton or soft knit fabrics for everyday use.
Website: royaleusa.com |Brands like Royale
Popularity 1.7/10
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19
ISO Beauty
Salon-style irons and curling rods, with style sets and dryers in the wider range.
Website: isobeauty.com |Brands like ISO Beauty
Popularity 1.6/10
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20
PYT
Brooklyn-based brand whose ceramic irons come in patterned finishes like Galaxy.
Top products: Ceramic Flat Iron
Website: pythair.com |Brands like PYT
Popularity 1.6/10
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21
Revlon
Revlon grew from a nail enamel company into a color cosmetics brand. Its lipsticks, face makeup and eyeshadows come in many shades for everyday wear and special occasions. The brand's roots in bold, classic reds still shape much of its...
Website: revlon.com |Brands like Revlon
Popularity 1.5/10
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22
HSI Professional
Ceramic plates with adjustable heat up to 450F, pitched at shoppers wanting a cheaper iron.
Popularity 1.5/10
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23
Simply Straight
Straightening brushes that smooth frizz as they style, so there is no flat plate.
Popularity 1.5/10
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24
Vanessa
Vanessa has been in the works of the hairstyling industry for the last 45 years. They create hair care products to ensure that their customers get the best treatment at an affordable price. Vanessa does not discriminate. They have a...
Website: vanessahair.com |Brands like Vanessa
Popularity 1.4/10
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25
Sutra
Blowdryers, flat irons and heat brushes with adjustable heat and speed settings.
Website: sutrabeauty.com |Brands like Sutra
Popularity 1.2/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| BaByliss PRO | babylisspro.com | /BaBylissPRO-Barberology-357858984767839 | babyliss4barbers | – | BaBylissPROUSA |
| Conair | conair.com | /conairbeauty | conair | @conairbeauty | convideo123 |
| Hot Tools | hottools.com | /HotToolsPro | hottoolspro | @HotToolsPro | HotToolsMarketing |
| Tyme | tymestyle.com | /tymestyle | tyme | @tyme_style | tymehair |
| ghd | ghdhair.com | /ghduk | ghdhair | @ghd | – |
| Bio Ionic | bioionic.com | – | bioionic | – | – |
| Cabello | cabellohairtools.com.au | – | – | – | – |
| T3 | t3micro.com | /T3Micro | t3micro | @t3micro | T3micro |
| Calista | calistatools.com | /calistabymariamccool | calistatools | – | CalistaTools |
| Soleil | soleilheaters.com | /soleilhairtools | letyourhairshine | – | Soleil Hair Tools |
