The 30 best rare beauty brands in 2026
M·A·C, Victoria's Secret and Hard Candy lead our ranking of 30 rare beauty brands. Compare what each brand makes, visit its official site, or shop it online.
Rare Beauty brands, ranked
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1
M·A·C
MAC champions self-expression while encouraging creativity and is one of India's most echoed beauty and cosmetics brands. The brand strives to create ethical products on the skin, meaning they are consciously made. MAC x Stranger Things series of make-up explores quirkiness designed in the Hawkins style, allowing you to transform your look. You can also take the quiz recommendations on their website and avail yourself of MAC’s finest. Have you checked out their bestsellers yet?
Website: maccosmetics.com |Brands like M·A·C
Popularity 10.0/10
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2
Victoria's Secret
Roy and Gaye Raymond had founded a lingerie company in 1977, which Leslie Wexner purchased in 1982. He soon expanded the company and increased its overall visibility, making it the largest lingerie brand in America. The brand promoted its products through models and fashion shows. It also introduced a cosmetics line and rapidly saw its presence increasing worldwide. This company is what we know as Victoria’s Secrets today.
Website: victoriassecret.com |Brands like Victoria's Secret
Popularity 6.1/10
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3
Hard Candy
Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the best. You may purchase everything from lipstick to eye shadow and blush to the foundation in their online store. Their goods are created using more unusual ingredients at a low cost.
Website: hardcandy.com |Brands like Hard Candy
Popularity 3.6/10
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4
ULTA
Ulta, a cosmetic business, allows everyone to get the greatest beauty and skincare items from their website. The platform enables other firms to engage and offer their items online, giving buyers a diverse selection of options to purchase. Lip plumpers from their range are available in five distinct colors and are cruelty and paraben-free. Benefit, Chanel, and Dior are among the top brands available on their website; perfumes, gifts cards, and other accessories are very popular.
Website: ulta.com |Brands like ULTA
Popularity 3.4/10
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5
Mary Kay
Mary Kay has been empowering women in the business world for a long time. It is an iconic brand that is not made in a day. Mary Kay has been operating successfully for over 50 years. 1963 was the year when the company started taking its first steps into the big industry. The beauty brand makes products that are perfect for daily use. No need to worry about your makeup melting mid-work. Mary Kay has a vast collection of lipsticks, eyeshadows, and other makeup that gives every day an easy no-makeup look.
Website: marykay.com |Brands like Mary Kay
Popularity 3.1/10
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6
Ipsy
Ipsy is a beauty brand that is on a mission to support you on your journey of self-discovery. Offering a subscription box of products based on your skin, the customers can take a beauty quiz to know what would suit them the most and order the best option from the chosen products. Every makeup product is available at your convenience, from Mascara that adds volume to your lashes or lipstick that hydrates your plump lips. By supplying personalized makeup products to cater to different skin types and needs, Ipsy is a brand that helps you express the unique you.
Website: ipsy.com |Brands like Ipsy
Popularity 2.8/10
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7
Bite Beauty
Bite Beauty is a groundbreaking, artist-driven cosmetics business dedicated to producing greater luxury cosmetics. Their products are made with natural and organic components that surpass industry standards for what makes a product function. They create unique textures and hues to empower the next generation of women to redefine beauty standards by appreciating their individuality and demanding more from people who have historically been marginalized in the beauty business. They are devoted to leveraging their goods and stories to improve women's self-esteem.
Website: bitebeauty.com |Brands like Bite Beauty
Popularity 2.5/10
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8
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin tones. Bobbi Brown's cult-status cosmetics come in a choice of coverage options and colors, with a lesson to help you apply. Essential skincare products and effortless cosmetics enhance natural beauty for all Indian ladies. She knows what Indian women desire and need from their daily makeup routine because she has her own cosmetics line.
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 2.2/10
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9
Blush
To provide you with the comfort you require during your pregnancy, postpartum, and beyond, Blush is an online maternity clothes retailer. They give everything to make every day feel exceptional for every woman - from your first pregnancy to the...
Website: shoppinkblush.com |Brands like Blush
Popularity 2.1/10
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10
Laura Geller
Laura Geller is a skincare line that enhances your natural glow. They are dedicated to assisting you in becoming your most beautiful self: the version of yourself who radiates joy, confidence, and natural beauty from the inside. Laura Geller is...
Website: laurageller.com |Brands like Laura Geller
Popularity 1.9/10
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11
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 1.8/10
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12
Ultima II
Ultima II takes up the responsibility to lift the worsened conditions of your skin to the best. As you age, your natural collagen levels drop, which is the root cause of several skin-related issues including fine lines and wrinkles and...
Website: ultimaii.com |Brands like Ultima II
Popularity 1.8/10
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13
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual,...
Website: covergirl.com |Brands like COVERGIRL
Popularity 1.7/10
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14
NARS
NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare and beauty items in various hues, textures, and finishes to serve your taste. The products are developed based on the...
Website: narscosmetics.com |Brands like NARS
Popularity 1.7/10
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15
bareMinerals
Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of people. Their makeup is made from quality ingredients and does not harm the skin. The company is also cruelty-free, and...
Website: bareminerals.com |Brands like bareMinerals
Popularity 1.6/10
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16
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to...
Website: toofaced.com |Brands like Too Faced
Popularity 1.6/10
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17
tarte
Tarte is a business dedicated to creating outstanding products filled with healthy ingredients. They think that the secret to beautiful skin and long-lasting beauty begins with clean, pure ingredients—which is what they give, whether their products are vegan, cruelty-free, and...
Website: tartecosmetics.com |Brands like tarte
Popularity 1.5/10
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18
Tom Ford
A premium lifestyle company called Tom Ford supports contemporary notions of sexuality, femininity, and gender. It provides a wide variety of goods, such as garments for men and women, shoes and bags for men, and cosmetics and scents for both...
Website: tomford.com |Brands like Tom Ford
Popularity 1.4/10
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19
Yves Saint Laurent
Japanese stationery and makeup are the two most loved elements worldwide. Various brands are dealing with Japanese stationery, but very few with makeup. One of the most famous Japanese makeup brands is Yves Saint Laurent. Its primary vision is to...
Website: yslb.jp |Brands like Yves Saint Laurent
Popularity 1.4/10
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20
Huda Beauty
Huda Beauty is a beauty company that makes women feel attractive and at ease. They have liquid lipsticks, lip pencils, eyeshadow palettes, and complexion products in their line. Kayali vanilla perfume by them is a masterpiece of polished and nurtured...
Website: hudabeauty.com |Brands like Huda Beauty
Popularity 1.2/10
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21
Sephora
Sephora is your beauty insider, providing tips, trends, and information on all things beauty. Shop their handpicked range of classic and rising brands' beauty, skincare, hair, fragrance, and more. Its purpose is to provide the most diverse selection of cosmetic...
Website: sephora.com |Brands like Sephora
Popularity 1.2/10
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22
Shu Uemura
Shu Uemura is a cosmetic company range that specializes in makeup and skincare. All the products are made with the finest ingredients. Good materials ensure that the cosmetic range can sit well on your skin and cause no irritation. A...
Website: shuuemura-usa.com |Brands like Shu Uemura
Popularity 1.2/10
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23
Trish McEvoy
Trish’s artisan tools are made with the highest quality, cruelty-free, organic, and handcrafted and are considered to be one among the industry’s first and finest Makeup products. The company brand provides an impeccably finished look, seamless makeup routine, perfect layout,...
Website: trishmcevoy.com |Brands like Trish McEvoy
Popularity 1.2/10
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24
Stila
Stila's purpose is to encourage women to express themselves through cosmetics. Stile is derived from the Italian word stile, which means style or design. A team makes Stila's products of famous makeup artists with the fashion industry in mind. They...
Website: stilacosmetics.com |Brands like Stila
Popularity 1.2/10
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25
Pixi
Pixi creates clean, enlightening, and skin-loving products that promote a naturally luminous complexion and bring out the innate beauty in everyone. This novel composition contains botanicals and therapeutic compounds. Their glow tonic is a cult favourite. It is a multi-miracle...
Website: pixibeauty.com |Brands like Pixi
Popularity 1.1/10
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26
Bath & Body Works
Fragrance can be a powerful form of self-expression. Bath & Body Works is a brand that is entirely focused on fragrances and works to provide its customers with beautiful smells that can brighten up your day and keep you smelling...
Website: bathandbodyworks.com |Brands like Bath & Body Works
Popularity 1.1/10
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27
Bourjois
Bourjois, a French beauty company with more than 170 years of history, is recognized as the top skincare expert in the world of cosmetics and makeup. The product collection includes BB creams and foundations, eye shadows, lipsticks, lip glosses, concealers,...
Website: bourjois.com |Brands like Bourjois
Popularity 1.1/10
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28
Mally
Do you also love cosmetics and skincare? Mally carries everything you need to keep your skin healthy and shining. Mally offers cosmetics for the face, eyes, and lips. Wedding day touch kit, every color shadow stick, and poreless face defender...
Website: mally.com |Brands like Mally
Popularity 1.1/10
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29
Sally Hansen
Sally Hansen is a personal care company that offers unique products that make beauty easy and accessible. Because they witness it every day, they believe in the transformational power of cosmetics, hair care, and nail care. And they are dedicated...
Website: sallybeauty.com |Brands like Sally Hansen
Popularity 1.1/10
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30
Anastasia Beverly Hills
Anastasia Beverly Hills offers unique, great-performance products that encourage a healthy lifestyle, influenced by the ancient Greek notion of balance. Each product is designed with beauty fans in mind, from their skincare line to groundbreaking makeup brushes and equipment. Anastasia...
Website: anastasiabeverlyhills.com |Brands like Anastasia Beverly Hills
Popularity 1.1/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| Victoria's Secret | victoriassecret.com | – | – | – | – |
| Hard Candy | hardcandy.com | /HardCandyLife | hardcandylife | – | HardCandyLife |
| ULTA | ulta.com | /UltaBeauty | ultabeauty | @ultabeauty | ultabeauty |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| Ipsy | ipsy.com | /ipsy | ipsy | @ipsy | – |
| Bite Beauty | bitebeauty.com | /bitebeauty | bitebeauty | @bitebeauty | – |
| Bobbi Brown | bobbibrowncosmetics.com | /BobbiBrown | BobbiBrown | @BobbiBrown | – |
| Blush | shoppinkblush.com | /pinkblushmaternity | pinkblushmaternity | – | PinkBlush |
| Laura Geller | laurageller.com | /LauraGellerBeauty | lauragellerbeauty | – | LauraGellerUS |
Rare Beauty Buying Guide
Rare Beauty is a makeup brand founded by Selena Gomez. This brand is known for its mission to help people feel confident in their own skin. Rare Beauty is a new and unique makeup brand that is designed to empower and uplift people. The brand is dedicated to creating high-quality products that are inclusive and accessible to everyone. In this buying guide, we will give you an overview of the products offered by Rare Beauty so you can make the right buying decision.
1. Foundation
Rare Beauty offers a range of foundation shades that cater to a wide range of skin tones. Their foundation is lightweight and has buildable coverage. It is designed to blend seamlessly into the skin, giving you a natural-looking finish. The foundation is also long-wearing and has hydrating ingredients that keep your skin looking smooth and fresh throughout the day.
If you are someone who struggles to find the perfect foundation shade, then Rare Beauty's foundation is worth trying out. Their inclusive shade range ensures that everyone can find their perfect match. The foundation is perfect for everyday wear and special occasions.
2. Concealer
Rare Beauty's concealer is a multi-tasking product that can be used to cover blemishes, dark circles, and even as a highlighter. It has a creamy texture that blends easily into the skin, giving you a natural-looking finish. The concealer is also long-lasting and does not crease or settle into fine lines.
The concealer is available in a wide range of shades, including a brightening shade that can be used to highlight your under-eye area. The concealer is perfect for those who want to achieve a flawless-looking complexion.
3. Blush and Bronzer
Rare Beauty's blush and bronzer are perfect for those who want to add a pop of color to their complexion. The blushes are available in a range of shades, including soft and bold shades. The blush is buildable, which means you can achieve your desired level of intensity. The blush has a silky texture that blends easily into the skin, giving you a natural-looking flush.
The bronzer gives your skin a sun-kissed glow. It is available in a range of shades, including a matte and shimmer finish. The bronzer is buildable, which means you can achieve your desired level of intensity.
4. Lip Products
Rare Beauty's lip products are available in a range of formulas, including matte and glossy finishes. The lip products are also available in a range of shades, including soft and bold shades.
Their Lip Soufflé Matte Cream Lipstick is perfect for those who prefer a matte finish. It has a velvety texture that glides onto the lips, giving you a comfortable and long-lasting wear. The lipstick is available in a range of shades, including reds, pinks, and neutrals.
Their Lip Gloss is perfect for those who prefer a glossy finish. The lip gloss is lightweight and not sticky. It has a range of shades, including clear and tinted shades.
5. Eyebrow and Eyelash Products
Rare Beauty's eyebrow and eyelash products are perfect for those who want to achieve a natural-looking finish. Their Perfect Strokes Matte Liquid Liner has a fine tip that allows for precise application. The liner is long-wearing and does not smudge or fade throughout the day.
Their Brow Harmony Pencil and Gel is a 2-in-1 product that is perfect for those who want to achieve natural-looking brows. The pencil has a fine tip that allows for precise application, and the gel sets the brows in place, giving you a long-lasting hold.
6. Tools
Rare Beauty offers a range of tools that are designed to help you achieve your desired look. Their Liquid Touch Foundation Brush is perfect for applying their foundation. The brush is dense and allows for even application.
Their Brow Detailing Tweezers are perfect for those who want to achieve precise brows. The tweezers have a sharp tip that allows for easy and accurate hair removal.
Conclusion
Rare Beauty is more than just a makeup brand. It is a movement that is dedicated to empowering and uplifting people. Their products are high-quality, inclusive, and accessible to everyone. The brand's mission is to help people feel confident in their own skin, and their products are designed to do just that. Whether you are looking for foundation, concealer, blush, bronzer, lip products, or eyebrow and eyelash products, Rare Beauty has got you covered. With their range of tools, you can achieve your desired look with ease. So, the next time you are looking for makeup that makes you feel good, think Rare Beauty.
