The 30 best saltwater fly fishing brands

  • 30 brands ranked
  • Ranked by brand visibility

Rapala, Strike King and Umpqua lead our ranking of 30 saltwater fly fishing brands. Compare what each brand makes, visit its official site, or shop it online.

Saltwater Fly Fishing brands, ranked

TSCentral is reader-supported: we may earn a commission when you shop through links on this page. It does not affect the ranking.

  1. 1

    Rapala

    Anglers after salmon, crappie and other freshwater fish use Rapala lures, which come in minnow and crankbait designs. The Finnish company also makes fillet knives and fishing tools. Minnow and crankbait are among the lure designs it offers, and its fillet knives and fishing tools sit alongside them in the same range.

    Popularity 10.0/10

  2. 2

    Strike King

    Strike King sells fishing lures and tackle, with a focus on bass jigs and crappie fishing gear. Its hard baits are popular with anglers, and it also offers polarized sunglasses. The products are sold at fairly affordable prices.

    Popularity 9.2/10

  3. 3

    Umpqua

    Hand-tied flies are at the heart of Umpqua Feather Merchants, a fly fishing supplier. Anglers looking for trout, bass or crappie gear will find both traditional patterns and tools for the water.

    Popularity 8.8/10

  4. 4

    Berkley

    Berkley, a fishing brand based in the United States, makes soft plastic lures, jigs and fishing line. Its soft baits include worms, grubs, swimbaits and minnow-style baits, many with scent attractants. The brand's crappie and bass lures are sold to anglers who fish with light tackle. Its jigs and fishing line are sold alongside the soft baits.

    Popularity 8.4/10

  5. 5

    Mepps

    Mepps lures are a familiar choice for anglers after salmon and crappie, and the company's spinner lures are handcrafted. They are sold alongside jigs, reels and rods, with fishing clothing also in the range. The company's offering covers several types of fishing gear, from lures to rods and clothing.

    Popularity 5.6/10

  6. 6

    Gamakatsu

    Gamakatsu has been making fish products, primarily fish hooks, since the beginning of sport fishing. They make their hooks out of wood or bones. They make hundreds of styles of extremely high-quality hooks using modern materials and manufacturing techniques, each designed for a specific type of fish and fishing method. The round 26r weedless is one of their best-selling products, with a dual-titanium wire weed guard that will not break and a strong round bend hook.

    Popularity 5.5/10

  7. 7

    Mustad

    Salomon August Mustad, a Swedish engineer, created the Mustad firm in 1877 and invented the first workable single hook for both deep and shallow water fishing. Since then, it has been one of Scandinavia's leading brands in its sector. Their products are now exported to over 100 countries around the world. More than 130-year legacy is anchored in innovation and quality, making us a trusted partner to millions of anglers across the globe.

    Popularity 5.4/10

  8. 8

    Z-Man

    From Ladson, South Carolina, Z-Man makes soft plastic lures and jigs for freshwater and saltwater anglers. Many baits, including the StingerZ and MinnowZ, use its 10X Tough ElaZtech material, which resists tail bite-offs. Finesse tubes such as the Llama TubeZ are built for clear water and tough bites.

    Popularity 4.6/10

  9. 9

    Abu Garcia

    Abu Garcia was established in 1921. Initially, the company manufactured pocket watches, telephone timers, and taxi meters. During World War II, the need for these items declined. The company started to manufacture fishing reels in the place of the other...

    Popularity 4.4/10

  10. 10

    Sunline

    Sunline manufactures motorcycle and dirt bike controls, mainly unbreakable brake and clutch levers forged from aluminium. Its V1 multi-directional levers bend in more than one direction to protect the lever in a crash.

    Popularity 4.4/10

  11. 11

    Rainy's

    Fishing is a hobby that requires experience, calmness, and good equipment to follow through. Rainy's excellent material tools help amateurs and seasoned vets alike. Their flies, nets, and baits are built to lure the fishes. Their flies designer, Dave Whitlock,...

    Popularity 4.4/10

  12. 12

    Megabass

    Megabass builds fishing lures in Japan, with hard jerkbaits, suspending lures and soft plastics for freshwater and saltwater anglers. Models such as the BIG-M 7.5, Body Balance and Bottle Shrimp 41N are made with close attention to balance and action...

    Popularity 3.9/10

  13. 13

    Carpenter

    Carpenter sells saltwater fishing lures, and many of its sinking stickbaits and topwater lures are built in Japan. The FP-JR, a compact sinking stickbait, is made for tuna, GT, amberjack and other fast-moving pelagic fish. The Zeus and Gamma lures...

    Popularity 3.7/10

  14. 14

    Dragonflies

    Dragonflies Hand Tied Art is the most dependable name in fly fishing, offering fishers worldwide with the top quality hand-tied flies. They have a trained staff with years of experience in the area that can develop a wide range of...

    Popularity 3.5/10

  15. 15

    Betts

    Founded in 1892, the most famous style brands in Australia have grown up with the family claimed "Betts and Betts" stores, a name inseparable from shoes. All through the 1940s and '50s, it remained the greatest store in Australia, and...

    Popularity 3.2/10

  16. 16

    Gary Yamamoto Custom Baits

    Fishing isn't just about skill and patience but also about the fishing equipment you use. Gary Yamamoto Custom Baits dedicates itself to creating spectacular baits that completely fool the fishes. They offer soft-plastic fishing lures for all the fishing enthusiasts...

    Popularity 3.2/10

  17. 17

    Savage Gear

    Swedish tackle maker Savage Gear builds lures and rods for anglers chasing pike and rainbow trout. Its rods are made from carbon and graphite, which the brand presents as strong and long-lasting. The lure range suits anglers who want realistic,...

    Popularity 3.0/10

  18. 18

    BaitMate

    Welcome to Baitmate Fish Attractants. Our fishing attractants incorporate the tastes, scents and visual stimulants that trigger the predatory instincts in all speices of fish

    Popularity 2.8/10

  19. 19

    Panther Martin

    Panther Martin has a lot to offer to the angler community of the online space. The intelligent and unique fish filters provide an exclusive collection of baits suitable for the fish. The temptation includes a modern solution of holographs to...

    Popularity 2.6/10

  20. 20

    Lucky Craft

    LUCKY CRAFT is here for all your fishing needs. They offer fishing equipment for saltwater fishing. They provide different types of baits for bait fishing and design a variety of rods based on your target fish. They have strong knots...

    Popularity 2.6/10

  21. 21

    Lunkerhunt

    Go into the waters and have a pleasant time fishing with equipment from Lunkerhunt. Anglers of all ages and abilities can find quality and innovative fishing products at this store. Besides hard and soft baits, they also have salt water...

    Popularity 2.6/10

  22. 22

    Rebel

    With Rebel & Daisy, you can find all the new styles of women’s fashion that you are looking for. Whether you are shopping for a date night outfit or something to put aside for your work wardrobe, we have a...

    Popularity 2.4/10

  23. 23

    Ryobi

    Tools are an important part of a worker's life. Their whole life revolves around this equipment which helps in their daily chores. That's why RYOBI Tools brings you to the world of tools and a variety of equipment that can...

    Popularity 2.4/10

  24. 24

    Acme Tackle

    Acme Tackle is every fisher's dream shop to dabble in a fun fishing experience each time! Collaborating with several other brands, Acme Tackle focuses on providing high-quality equipment for safe fishing. The brand offers various styles of hooks, rigs, and...

    Popularity 2.4/10

  25. 25

    Daiwa

    The fishing tackle company Daiwa sells a variety of superior Japanese fishing gear. Fishing should remain simple, according to Daiwa's product development. The issue is in the simplicity, not in the details of the creation. Consequently, it has produced goods...

    Popularity 2.2/10

  26. 26

    Halco

    Halco, founded in 1974, supplies Lighting Technologies that emit energy and other light solutions such as lamps, fixtures, and ballasts. The company's quality, reliability, and affordability remain unrivaled other products distribution, cost, delivery times, and technical assistance are all handled....

    Popularity 2.2/10

  27. 27

    Duel

    Duel, a brand from Japan, produces fishing lures, hooks and jigs for anglers at every level. Its catalog includes crankbaits and hooks sized for catfish. The brand's website sorts its gear by the fish you want to catch, and it...

    Popularity 2.2/10

  28. 28

    TIEMCO

    Flyfishing is a sport that was pioneered by the Japanese brand, TIEMCO. It is a technique to catch fish that has still yet to be discovered worldwide. The brand deals with everything related to this sport. From gear and clothing...

    Popularity 2.2/10

  29. 29

    Orvis

    Orvis was founded in 1856, and since then, the company has been known for offering superior fly-fishing equipment. They also provide men's and women's sportswear for those who love adventures and appreciate the environment. Fine gifts, homeware accessories like decor,...

    Popularity 2.0/10

  30. 30

    LIVETARGET

    Livetarget creates and supplies lures that help every angler during fishing. The company promises that its baits can trigger more fresh and saltwater bites. Livetarget is dedicated to making your fishing experience memorable and fruitful. The team at Livetarget studies...

    Popularity 2.0/10