The 28 best smartwatch brands
Apple, Samsung and Fitbit lead our ranking of 28 smartwatch brands. Compare what each brand makes, visit its official site, or shop it online.
Smartwatch brands, ranked
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1
Apple
Top-tier watches built to pair with iPhone, with the deepest app library and a premium price.
Top products: Apple Watch Series 7· Apple Watch Ultra 3
Website: support.apple.com |Brands like Apple
Popularity 10.0/10
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2
Samsung
Android-focused watches with Wear OS software, strong health tracking and a rotating bezel on some models.
Top products: Galaxy Watch 7
Website: samsung.com |Brands like Samsung
Popularity 5.9/10
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3
Fitbit
Fitness-first trackers and watches with sleep tracking and simple controls, plus a kid-oriented Ace model with cellular.
Top products: Versa 4· Ace LTE
Website: help.fitbit.com |Brands like Fitbit
Popularity 3.8/10
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4
Garmin
Rugged GPS sport watches with long battery life, plus kids trackers and fashion-styled Lily models for everyday wear.
Top products: Bounce· Lily 2 Classic
Website: garmin.com |Brands like Garmin
Popularity 2.6/10
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5
Casio
Affordable digital and hybrid smartwatches from a watchmaker, with shock resistance and long battery life on simple displays.
Website: casio.com |Brands like Casio
Popularity 2.0/10
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6
Fossil
Fashion-led smartwatches with metal cases and interchangeable straps, styled more like dress watches than sport trackers.
Top products: Sport Gen 4
Website: fossil.com |Brands like Fossil
Popularity 1.8/10
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7
Amazfit
Value-priced fitness watches with AMOLED screens, GPS and multi-week batteries, sold for runners and everyday fitness.
Top products: Bip 6· Active 2· Active Max
Website: us.amazfit.com |Brands like Amazfit
Popularity 1.5/10
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8
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9
iTOUCH
Budget touchscreen watches with fitness tracking and calls, a cheaper alternative for people who want basic smart features.
Top products: iTouch Air 3
Website: itouchwearables.com |Brands like iTOUCH
Popularity 1.4/10
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10
Kospet
Large-screen Android and fitness watches with stylish cases and feature-packed software, usually at lower price points.
Website: kospet.com |Brands like Kospet
Popularity 1.2/10
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11
Xiaomi
Inexpensive fitness bands and watches with large AMOLED screens and long battery life, popular for basic tracking.
Top products: Smart Band 10
Popularity 1.1/10
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12
Timex
Classic analogue watchmaker whose smart models add activity tracking while keeping its familiar dial styling.
Website: timex.com |Brands like Timex
Popularity 1.0/10
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13
Motorola
Bluetooth-calling watches with phone-style screens and battery life that suits everyday notifications and health tracking.
Top products: Moto Watch 120· Moto Watch 70
Website: motorola.com |Brands like Motorola
Popularity 0.9/10
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14
COLMI
Low-cost health watches with heart rate and sleep tracking, often with large screens and long battery life.
Website: colmi.com |Brands like COLMI
Popularity 0.8/10
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15
Blackview
Military-style smartwatches with GPS, tough cases and built-in translation, suited to hiking and work sites.
Top products: W80 Pro
Website: blackview.hk |Brands like Blackview
Popularity 0.8/10
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16
Withings
Whether you want to lose weight or manage diabetes, our linked devices can help you stay on track and achieve your goals. Withings' Activite activity tracker includes automatic activity tracking using a light-based technology called PulseO2TM. They also feature the...
Website: withings.com |Brands like Withings
Popularity 0.8/10
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17
Suunto
Suunto was established in 1936. The company was started by Tuomas Vohlonen, who set out on a journey to create a more accurate and useful compass. The new method of crafting a liquid-filled compass was started here. Suunto currently works...
Website: suunto.com |Brands like Suunto
Popularity 0.7/10
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18
VTech
VTech offers long-term, more incredible electronic learning solutions to assist youngsters in developing cognitive and linguistic abilities via engaging play. They think the next digital generation will be wiser due to their inventive goods. Toys, games, software, educational technology, and...
Website: vtechkids.com |Brands like VTech
Popularity 0.7/10
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19
LG
LG makes phone cases for iPhones and the LG Stylo 5, along with large home appliances. The appliances include refrigerators and washing machines. Its phone cases are designed to protect handsets from drops and scratches.
Website: lg.com |Brands like LG
Popularity 0.7/10
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20
Swatch
Swatch is the brand to choose if you want a watch that makes everything you wear to look stylish and classy. They became one of the world's most well-known watch brands because of their use of premium materials, premium design,...
Website: swatch.com |Brands like Swatch
Popularity 0.7/10
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21
Michael Kors
Michael Kors Shoes, handbags and crossbody bags are the signature lines of the American accessories label founded in 1981. Wallets, footwear and jewelry are also made under the label. Its designs feature a polished, glamorous look built around logo hardware...
Website: michaelkors.com |Brands like Michael Kors
Popularity 0.7/10
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22
ZEBLAZE
ZEBLAZE builds smartwatches, blood pressure watches, smart bracelets and Bluetooth watches for everyday health and connectivity. Its Stratos 2 model has built-in GPS and a 25-day battery life, and the NEO series offers touchscreen modes. The watches are aimed at...
Website: zeblaze.info |Brands like ZEBLAZE
Popularity 0.6/10
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23
Polar
Waterproof women's boots and winter boots share the catalog with polarized sunglasses and heart rate monitors from Polar. The Finnish brand is known in fitness circles for its training tech, and its sports watches and monitors pair with the outdoor...
Website: polar.com |Brands like Polar
Popularity 0.6/10
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24
Letsfit
Letsfit sells fitness-focused smartwatches, wireless earbuds and resistance bands. The brand was founded in 2017 and positions itself around an active, healthy routine. Its wearables and headphones combine a stylish look with simple controls for use during workouts.
Website: letsfit.com |Brands like Letsfit
Popularity 0.5/10
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25
Skagen
Skagen manufactures unisex watches that are minimalist in design, with slender shapes and color choices that emphasize a tranquil, seaside lifestyle. All of the things on this website are developed and relate to a lively culture. The Jorn medium brown...
Website: skagen.com |Brands like Skagen
Popularity 0.4/10
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26
Mobvoi
An AI specialist brand that has been working since 2012, Mobvoi is a leading company that makes human and machine interaction easy. They have networks in more than 40 countries to provide innovation in the AI ecosystem. It developed systems...
Website: mobvoi.com |Brands like Mobvoi
Popularity 0.4/10
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27
Misfit
Misfit designs watches and wearable fitness products that track activity, sleep and time. Its smartwatches and fitness trackers are made for everyday wear and exercise. Sleep monitors and related accessories complete a line aimed at people who want their health...
Popularity 0.4/10
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28
Kurio
Children and tweens get tablets, smartwatches, and touch screen devices from Kurio, which builds its products around child safety. Kurio also sells Kurio snaps, and the company designs its hardware and software to give kids features that parents also want.
Website: kurioworld.com |Brands like Kurio
Popularity 0.4/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Apple | support.apple.com | – | – | @AppleSupport | – |
| Samsung | samsung.com | /SamsungUS | samsungmobileusa | @SamsungUS | – |
| Fitbit | help.fitbit.com | – | – | – | – |
| Garmin | garmin.com | /GarminIN | garminindia | @garmin_india | – |
| Casio | casio.com | – | – | @Casio_USA | – |
| Fossil | fossil.com | /Fossil.IN | fossil.in | @fossil | – |
| Amazfit | us.amazfit.com | /amazfit | amazfit.us | @amazfit | Amazfit US |
| iTOUCH | itouchwearables.com | /iTOUCH-Wearables-217831948623845 | itouchwearables | – | iTOUCH Wearables |
| Kospet | kospet.com | /Kospet.official | kospetsmartwatch | @Kospet2 | – |
Smartwatch Buying Guide
Smartwatches have become an essential gadget to have in the world of connected devices. They serve as an extension of your smartphone, providing you with notifications, calls, messages, and health data in real-time. However, with so many models available in the market, choosing the right smartwatch can be overwhelming. Here is a comprehensive guide to help you make an informed decision on your next smartwatch purchase.
Compatibility
Compatibility with your smartphone is an essential factor to consider when buying a smartwatch. Most smartwatches are designed to work with either Android or iOS, so it's vital to choose a model that is compatible with your smartphone. Some smartwatches, like the Samsung Galaxy Watch or the Apple Watch, are only compatible with their respective operating systems. However, there are also models in the market that work with both iOS and Android, such as the Fitbit Versa or the TicWatch Pro.
Design and Size
The design and size of a smartwatch are often a matter of personal taste, so it's essential to choose a model that suits your style and needs. Smartwatches come in different shapes, sizes, and materials. Some models, like the Apple Watch, have a rectangular shape, while others, like the Samsung Galaxy Watch, have a circular design. If you have a small wrist, it's recommended to choose a smartwatch with a smaller case size, while those with larger wrists can opt for a bigger size. You should also consider the band material, as some models come with a leather band, while others have a sportier look with a silicone band.
Display
The display of a smartwatch is an important feature to consider when purchasing, as it affects the user experience. Most smartwatches have a touchscreen display, with names like AMOLED, Retina, and Super AMOLED. These displays offer good resolution and have the ability to display colors that pop, improving user experience. The size of the display is also important, as it determines how much information you can view at a glance. If you plan on using your smartwatch for fitness tracking, it's recommended to choose a model with a larger display.
Battery Life
The battery life of a smartwatch is another critical factor to consider, as it affects your daily usage of the device. Some models have a battery life that can last up to two weeks, while others may only last for a day. The battery life depends on usage, but it's essential to choose a model that can last throughout the day. If you plan on using your smartwatch for fitness tracking, it's recommended to choose a model with a longer battery life.
Connectivity
Smartwatches connect to your smartphone via Bluetooth, NFC, or Wi-Fi. Bluetooth connectivity is the most common, allowing you to receive notifications, calls, and messages directly on your wrist. NFC connectivity allows for contactless payments, while Wi-Fi connectivity allows for internet connectivity when your smartphone is not nearby. Some models also come with a built-in GPS, allowing you to track your location without the need for a smartphone.
Features
Smartwatches come with a variety of features that cater to different needs. Some models offer fitness tracking, including heart rate monitoring, step tracking, and workout modes. Others offer music playback, with the ability to store music directly on the device or stream from your smartphone. Some models also offer voice assistants, such as Siri or Google Assistant, allowing you to control your smartphone hands-free.
Price
The price of a smartwatch varies widely depending on the model and features. Basic models start at around $100, while high-end models can cost upwards of $500. It's essential to consider the features you need and set a realistic budget before making a purchase. The good news is that there are plenty of options available in the market at different price points, allowing you to find a model that fits your budget.
Conclusion
Choosing the right smartwatch for your needs can be challenging, but by considering the factors discussed in this guide, you can make an informed decision on your next purchase. Whether you're looking for a model with fitness tracking capabilities or one that offers voice assistance, there is a device out there for you. Set a realistic budget and choose a model that suits your style and needs, and you'll be on your way to enjoying the benefits of a smartwatch in no time.
