The 16 best soft block brands in 2026
Baby Einstein, Soft Play and Infantino lead our ranking of 16 soft block brands. Compare what each brand makes, visit its official site, or shop it online.
Soft Block brands, ranked
TSCentral is reader-supported: we may earn a commission when you shop through links on this page. It does not affect the ranking.
-
1
Baby Einstein
Baby Einstein toys are perfect for Infants and Toddlers just beginning their exploration of the world. The Baby Einstein Company was founded to create a way for babies to learn while being entertained and started with the idea of using music to foster a baby’s mind. We work to provide an assortment of play, gear, and toys to stimulate your child’s natural curiosity with new sounds, textures, shapes, colours, and even languages!
Website: babyeinstein.fr |Brands like Baby Einstein
Popularity 10.0/10
-
2
Soft Play
Soft Play manufactures playgroup equipment and indoor play structures for people in countries worldwide. The brand emphasizes the quality and safety of its products and does harsh testing to make sure it withstands all the tugging and jumping. The play systems are customizable and can be tailored according to the need and age group of the child. The company has quite a range of products that are fun and encourage growth.
Website: softplay.com |Brands like Soft Play
Popularity 10.0/10
-
3
Infantino
Infantino is a retailer of baby items. They feature a large selection of supplies for newborns, including feeding gear, toys, and other things. Their purpose is to ensure that new parents have all the resources they require to raise their children. Their goal is to deliver excellent quality products and services for children. They are committed to helping the customers find solutions for every stage of parenthood, from swaddles to teething toys. Their motivation is simple: to make life easier for parents and babies.
Website: infantino.com |Brands like Infantino
Popularity 9.1/10
-
4
Neurosmith
Neurosmith is a manufacturer distributor and manufacturer of toys. In the proper amusement for kids, the company's toys include music blocks, small linguists, and other related items, making it possible for parents and business owners. It is natural and crucial that Neurosmith provide traditional toys like blocks, crayons, and other tactile materials. Children can touch and feel the innovative and instructive toys that Neurosmith is developing, which also incorporate some of the newest computer technology.
Website: neurosmithtoys.com |Brands like Neurosmith
Popularity 6.5/10
-
5
EDUSHAPE
Edushape is a family-operated business model shaping the young lives of tiny tots. It has many mind-boggling toys, which provide joy and learning for little young minds. The educational products include water wonders, brain play, imaginative wood to carve out and sharpen their skills, and fun. It is the best way of fun learning. Edushape provides some exclusive benefits and perks after becoming community members.
Website: edushape.com |Brands like EDUSHAPE
Popularity 5.0/10
-
6
Lamaze
Lamaze will be there for you every step of the process. The extensive network of educators, trainers, and volunteer leaders is ready to give you information, instruction, and resources to help you feel more confident about your pregnancy and birth choices. They will provide you with the skills and knowledge you need for a healthy pregnancy and the opportunity to connect with people on the same journey as you to feel secure in your decisions along the way. Lamaze aims to be the trusted global leader in providing all parents with the assistance and tools they need to have safe, healthy deliveries.
Website: lamaze.org |Brands like Lamaze
Popularity 4.1/10
-
7
Mary Meyer
Mary Meyer is a company that makes soft toys for kids. The company believes in bringing joy and smiles to little faces with its collection of beautiful, creative, and original soft toys. They always craft their products with love and care. The company makes soft toys that are cute and cuddly. They make the perfect companions for little ones. The toys are made with high-quality products that are safe for the skin. The world keeps on changing in many ways, but the company's aim remains the same – to bring a smile to faces.
Website: marymeyer.com |Brands like Mary Meyer
Popularity 4.1/10
-
8
Sassy
Sassy, a leading manufacturer of creative newborn and toddler items, creates a world-class licensed line. It has high-contrast patterns, vibrant colors, and one-of-a-kind materials to stimulate the baby's senses. Tray toys, such as the musical station, are the most recent electronic toys that incorporate huge, spinning beads that slide along the loop. Wavy whales and bumpy badgers are the best-selling soft toys in the category, and these toys have distinct textures and designs that fascinate babies.
Website: sassybaby.net |Brands like Sassy
Popularity 2.9/10
-
9
Garanimals
Garanimals is a children's playful mix and match clothing brand that recognizes sustainability, affordability, and comfort without compromising on quality, value, and safety pertaining to chemicals and fabric softness. It is versatile, inclusive, and ever-evolving with the latest trends to...
Website: garanimals.com |Brands like Garanimals
Popularity 2.9/10
-
10
Little Tikes
Little Tikes is a brand that provides superior quality kids' toys. They are committed to offering enjoyable and secure play for kids of all ages, from the first ride-on car to the most recent indoor playhouse and climber. The business...
Website: littletikes.com |Brands like Little Tikes
Popularity 2.9/10
-
11
HABA
HABA is a toy maker with a long history of producing the best quality toys for kids. They wish to support children's independent, imaginative, creative, and active play. Its mission is to improve the world via play. HABA's toys and...
Website: habausa.com |Brands like HABA
Popularity 2.9/10
-
12
Battat
Battat is a toy brand that strives to excite children's imaginations and curiosity about the world around them. They provide many toys such as building blocks, foam playsets, and plush toys. To provide you with unique toys that promote imaginative...
Website: battatco.com |Brands like Battat
Popularity 2.9/10
-
13
Discovery Toys
Discovery Toys was established in 1978. They are dedicated to making toys for toddlers to help them interact with the outside world and learn all the developmental skills that a child needs in the early stages. Discovery Toys has a...
Website: discoverytoys.net |Brands like Discovery Toys
Popularity 2.9/10
-
14
Baby GUND
Baby GUND is the perfect online store for all the plushies and toys desired by your babies. Their high quality keeps the baby and their skin safe from illness or allergies. Baby GUND is where you shop for your baby’s...
Website: gund.com |Brands like Baby GUND
Popularity 2.9/10
-
15
Bright Starts
As kids, we loved toys and games more than anything else. Designed to suit your kids' interests, Brights Starts products that are a must-buy for your kids. The company's beautifully designed toys in various varieties and shapes are an absolute...
Website: kids2.com |Brands like Bright Starts
Popularity 2.9/10
-
16
Kids II
Parenting is not such an easy task, and everybody knows it. It would help if you made it a little easier. Get everything you need, A to Z, for your baby and their development. Kids2 believes in providing the children...
Website: kids2.com |Brands like Kids II
Popularity 2.9/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Baby Einstein | babyeinstein.fr | – | – | – | – |
| Soft Play | softplay.com | /SoftPlayLLC | softplayllc | @SoftPlayLLC | Soft Play |
| Infantino | infantino.com | /InfantinoMomsRule | infantinobaby | @infantino | InfantinoMomsRule |
| Neurosmith | neurosmithtoys.com | – | – | – | – |
| EDUSHAPE | edushape.com | /edushape | edushape | – | Edushape Toys |
| Lamaze | lamaze.org | /LamazeChildbirth | lamazechildbirth | @LamazeOnline | Lamaze1 |
| Mary Meyer | marymeyer.com | /MaryMeyerToys | marymeyertoys | @marymeyertoys | MaryMeyerToys |
| Sassy | sassybaby.net | /sassybabyproducts | sassybabyproducts | – | SassyBabyProducts |
| Garanimals | garanimals.com | /garanimals | garanimals | @garanimals | garanimals |
| Little Tikes | littletikes.com | /littletikes | officiallittletikes | @littletikes | – |
