The 50 best underwear brands in 2026
Calvin Klein, Hanes and Fruit of the Loom lead our ranking of 50 underwear brands.
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1
Calvin Klein
Calvin Klein started his own company in 1968 when the fashion industry in New York was down in the dumps. At first, Klein manufactured simple clothing for suits and coats and slowly increased his line to include sportswear with interchangeable separates. What grabbed the attention of the masses was not his clothes but his scandalous advertisements emphasizing the sex appeal of many products. His obsession with fragrance also was a head-turner.
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2
Hanes
Hanes is a brand that makes everyday apparel for its customers. They strongly desire to stick to the value and quality of the products. Hanes mainly focuses on athletic and lifestyle apparel made with the best raw materials to sit right on the skin. They develop the material along with the products in a safe and eco-friendly manner. Hanes has a vision of making the company reach new heights with a fresh outlook on the modern man's lifestyle
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3
Fruit of the Loom
Having something authentic to wear in a world full of typical outfits is different. Fruit of the Loom introduces you to genuine and elegant clothing for all. First started in 1851, the company has experience serving customers with stylish and trendy fabrics for over 100 years. Made from high-quality materials, these products prove to be comfortable and durable at the same time. Fruit of the Loom offers a broad segment of T-shirts and briefs.
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Ranks 4 to 50
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4
Jockey
With a history spanning over 100 years, Jockey is America's top men's underwear brand. Jockey.com has over 600 boxer briefs, briefs, t-shirts, tank tops, bras, and underwear for guys. With over a century of industry experience, they have amassed knowledge to develop and produce superior quality items with comfort, style, and fit as their fundamental concept. Shop their assortment of bralettes, wireless bras for ladies, and a variety of daily lingerie and intimates.
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5
Jaxfstk
The Jaxfstk collection has an unlimited range of clothing options for men and women, from brand new and high-quality tank t-shirts to trendy women's dresses. The men's group will provide buyers with a mesh boxer, an underwear leather look made from polyamide and elastane, and underwear thongs followed by women's pure cotton hollo strapless, semi-see-through pants manufactured from elastic silky & comfy material designed with tiny bell buttons.
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6
Schiesser
German underwear company Schiesser has been producing undergarments for a long time. Their pajamas, nightgowns, and undergarments are renowned for their excellent craftsmanship. The company makes more than 90% of the goods in Germany's production facility. German company Schiesser is known for its flawless design, unmatched comfort, and durable quality. The company offers creative, top-quality underwear constructed from premium materials for both men and women.
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7
HOM
HOM was established back in 1968. The company is a fashion brand that is created especially for men. They mainly focus on men's underwear. The quality and comfort of the product are essential. They keep up with the changing lifestyle of the new generation. The design and look of the underwear are also given a lot of thought. HOM completely blends comfort with style in their products. A wide range of collections is added every season.
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8
Frank and Beans
Frank and beans bring you collections of men's, women's, and kids' underwear. One can find different types of undies like briefs, boxer briefs, bikini briefs, g-strings, seamless invisible, etc. These underwear are made from cotton, polyester, and modal materials and take utmost care of comfort after wearing them. Other accessories such as belts, bags, wash bags, etc., are also available. They provide complete details of the product, size guide, tightness or firmness of the underwear, and care instructions.
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9
sloggi
The premium innerwear brand in the world is called sloggi. The product line consists of a broad selection of exclusive lingerie collections, panties, bras, and briefs made of cotton, microfiber,...
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10
Goddess
Goddess By Nature is Australia's first multi-way bridesmaid, wedding, and evening wear brand. They think every woman deserves to feel beautiful on her wedding day - from the age of...
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11
Freya
Freya is a leading women's underwear brand that makes bras, lingerie, and swimwear at reasonable prices. With Freya, every girl can have her perfect fit as the brand offers over...
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12
Fantasie
Since 1979, Fantasie has designed and sold bras, briefs, nightwear, and swimwear as an independent lingerie company. It is a fitting specialist and continues to create collections emphasizing fit. Strapless,...
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13
JOCKMAIL
Jockmail was established relatively recently in 2017. The company manufactures and sells underwear for men. They do not have only the basic underwear in their collections. They have a lot...
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14
Brave Person
Brave Person Underwear is a brand new underwear line for men and women in various colorful and cheap colors. The experts at the firm have created one-of-a-kind patterns that would...
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15
PSD
PSD provides purchasers a different underwear collection; their group has series like baroque sports and resort trips. The sock provided is for both men and women, comprising a boxer made...
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16
papi
Papi is a high-end lifestyle brand made for modern men that draws inspiration from South Beach culture and its Hispanic heritage. With a wide selection of options in the t-shirt,...
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17
Bonds
Leading Australian clothing company Bonds sells the coziest and trendiest apparel for kids, adults, and women. Bonds offer cheap options for every mood and every event, whether you're dressed up...
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18
Doreanse
Feel good from within with Doreanse’s luxury undergarments and apparel. The brand uses superior materials in its clothing and has been highly successful in its business. You will find it...
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19
ETAOLINE
ETAOLINE is a new underwear line that focuses on comfort. You may wear it freely and keep cool because it is the most comfortable material. When you wear it, the...
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20
Joe Snyder
Joe Snyder is a premium men's undies company that combines current style with innovative designs with the latest underpants. They have something for any guy who wants to appear attractive...
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21
Enrico Coveri
Enrico Coveri offers a wardrobe collection of printed clothing and swimsuits for men and women. The brand picks pastel-colored fabrics and abstract printing for all its dresses and suits. Overall,...
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Classic
ClassicLEDs is your one-stop store for anything Mustang. They provide the most significant assortment of parts and accessories to help you have the automobile of your dreams. They can assist...
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23
bruno banani
Bruno Banani is a Chemnitz-based international cult brand for underwear and swimwear. Bruno Banani does Promotions such as the Olympic games luger Bruno Banani. Underwear is the most popular item...
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24
Ragno
The Ragno brand is one of the historical protagonists of the Italian backsplash company's global expansion and achievement. The Ragno range includes properly delineated, trustworthy, long-lasting, continually expanding solutions. They...
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25
CECEBA
CECEBA provides ultra-comfortable and highly durable underwear that is environmentally friendly. You can play a role in controlling climate change by wearing CECEBA's climate-neutral underwear. They offer men's underwear in...
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26
Obviously
You'll adore these boxer briefs. Obviously is a breakthrough new underwear brand with a patented anatomical pouch design that has removed all the difficulties connected with conventional underwear - from...
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Elomi
Elomi Lingerie is made only for you. The brand's design team creates stunning and best-quality pieces that enable you to express yourself, from classic black to bold designs. To build...
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FILA
Fitness, work, and professionalism is all that one can discover at Fila! Discover all their premium apparel collections at sensible rates on their website or store outlets. Celebrating its 110th...
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2(X)IST
2xist is an underwear brand that sells men's shirts, socks, swimwear, and underwear. They make their products in a manner that befits those who have an eye for fashion while...
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Crosshatch
Crosshatch aims to give men a selection of necessities that will stand the test. Whether you're searching for a traditional white tee or a dramatic black tee, their adaptable and...
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Pistol Panties
Pistol Panties wants its consumers to feel beautiful and confident in their swimwear. It is a top vacation spot for women who enjoy swimming. They provide a selection of standout,...
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Billy Reid
Modern designer men's clothing and women's clothing, shoes and accessories for men and women from Billy Reid. Classic American style with a modern twist.
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OBOY
OBOY is a hub for men's fashion. Its site features top-wear to bottom-wear for men from many popular brands and its own label, OBOY. OBOY is a one-stop shop for...
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MeUndies
MeUndies is an undergarment manufacturing and trading company that aims to provide authentic and comfortable undies. The range of products offered is extensive, with different colors, designs, patterns, and combinations...
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35
John Frank
Making intimates cool and hip, John Frank is a popular manufacturer and retailer of men's and women's underwear, known for its funky prints and pop culture-themed pieces. It hosts a...
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Mister B
Mister B is your one stop specialist store for gay sex toys, leather fetish, rubber fetish, lubes and much much more.
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ActiVeman
How helpful would it be if you could find all sorts of life advice in one place? Activeman exists precisely for that purpose. A concentration of life advice ranging from...
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Cal Cru
Clothing and apparel brands are heading head first into the stylish and popular trends that captivate the audience and their customer base. People at Cal Cru have been in this...
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ColdPruf
COLDPRUF - A natural extension of the Indera Mills Company A natural extension of the Indera Mills Company
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Big Boys
Big Boys has an extensive collection of underwear for men. They manufacture inner wear using high-quality breathable fabrics in different designs and patterns. Big Boys' thongs, briefs, and boxers are...
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41
Julipet
Dal 1954 Julipet provvede al meglio dell'intimo maschile. I migliori pigiami uomo. Nightwear, calze, Boxer, Slip ed accessori di abbigliamento
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42
Nur Die
Nur Die offers the most delicate lingerie and knitwear items that feel good every day and for any occasion. Their goods are known for their outstanding quality and favorable price-to-performance...
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House of Holland
House of Holland does not lie when they say that their products are anything but boring. With eclectic and quirky accessories and jewelry, the company offers you products unlike any...
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Thai Silk
Thai Silk offers silk scarfs that are luxurious and elegant. Unlike other clothing items, which are often made out of blends or synthetic fabrics, Thai Silk's scarves are all pure...
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Antonio Marras
Enter the world of Antonio Marras: fashion, design, art and more. Collections with a distinctive style and unique creativity, entirely made in Italy.
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46
D.E.A.L. International
D.E.A.L International is a successful and revolutionary company that has been designing and manufacturing affordable and high-quality undergarments for men for decades. You can shop for undergarments in a wide...
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About A Girl
About a Girl Gold Coast - Womens Clothes Welcome to About a Girl! Shop the latest boho/beach styles – dresses, playsuits, tops, bottoms, swimwear & accessories. Free delivery on orders...
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Barrington
Barrington has brought all your requirements for a trip, including totes, travel, small bags, and accessories. The collection includes zipper pouches and monogram bags made from durable material with double...
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49
John Henry
John Henry produces dress shirts that follow a timeless silhouette. Its products follow simplistic designs, making them versatile. John Henry's shirts are made to fit perfectly and bring out and...
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50
Soma Intimates
A brand that caters to women of all shapes and sizes, Soma Intimates is a girl’s best friend when it comes to lingerie and sleepwear. Their Bodify and Vanishing bra...
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| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Calvin Klein | calvinklein.us | /calvinklein | calvinklein | @calvinklein | – |
| Hanes | hanes.com | /hanes | champion | – | – |
| Fruit of the Loom | fruit.com | /FruitoftheLoom | fruitoftheloom | @FruitOfTheLoom | fruitoftheloom |
| Jockey | jockey.com | /jockeyindia | JockeyIndia | @JockeyIndia | JockeyInd |
| Jaxfstk | jaxfstk.com | – | – | – | – |
| Schiesser | schiesser.com | /Schiesser.AG | schiesser | @schiesserag | SchiesserAG |
| HOM | hom.com.hk | /Homhk.menswear | hom.hongkong | – | Hom Hong Kong |
| Frank and Beans | frankandbeans.com.au | /frankandbeansunderwear | frankandbeansunderwear | @fbunderwear | Frank and Beans Underwear Australia |
| sloggi | uk.sloggi.com | – | – | – | – |
| Goddess | goddessbynature.com | /goddessbynature | goddessbynature | – | – |
Underwear Buying Guide
Buying underwear may seem like a task that doesn't require any thought. However, the right underwear can make a significant difference in terms of comfort, support, and even style. Here is our comprehensive underwear buying guide to help you make the perfect purchase for your needs.
Fit
The most crucial aspect of buying underwear is ensuring that it fits correctly. Ill-fitting underwear can not only be uncomfortable, but it can also create visible lines or bulges under your clothes.
When it comes to selecting the right size, use a measuring tape to measure your waist and hips. This will help determine whether you need a small, medium, large, or extra-large size. If you fall between sizes, opt for the larger size to avoid uncomfortable pinching or constriction.
You also want to ensure that the leg openings fit comfortably around your thighs. If they are too tight, the underwear can leave imprints on your skin or cause irritation. On the other hand, if they are too loose, they may roll up or bunch up, which can be equally uncomfortable.
Material
The next important factor to consider is the material of your underwear. The material will affect not only the comfort level but also the durability of your underwear.
Cotton is a popular material for underwear because it is breathable, comfortable, and relatively affordable. However, cotton may not be the best option for rigorous physical activities as it absorbs moisture and may not dry quickly.
Another popular choice is synthetic materials like polyester or nylon. These materials are excellent at wicking moisture away from the skin and drying quickly. They are also lightweight and durable, making them perfect for high-intensity workouts or outdoor activities.
If you're looking for luxury, consider silk or modal. While these materials are more expensive, they are incredibly soft and silky to the touch. They are ideal for special occasions or lounging around the house.
Style
Underwear comes in various styles, and choosing the right one can make a big difference in terms of comfort and support.
Boxers
Boxers are loose-fitting, breathable, and ideal for lounging around the house or sleeping. They come in numerous styles, some with buttons and some without. Depending on the style, some boxers may offer more support than others.
Briefs
Briefs, also known as tighty-whities, are a classic style that offers excellent support and coverage. They are incredibly popular with athletes and usually come in a low-rise or mid-rise cut. The downside of briefs is that they can be quite tight and restricting, and they may show panty lines or bulges under certain clothing.
Boxer briefs
Boxer briefs are a hybrid of boxers and briefs, combining the loose fit of boxers with the support of briefs. They hit mid-thigh and are incredibly popular with men of all ages. They are versatile and can be worn during exercise or under everyday clothing, without showing any visible lines.
Trunks
Trunks are similar to boxer briefs in that they provide extra support without the extra fabric. They hit mid-thigh, similar to boxer briefs, providing the perfect balance between support and comfort. They are excellent for exercises such as weightlifting, where support is essential.
Color
Color may seem like the least important factor when buying underwear, but it can make a big difference in how you feel wearing it. While some men may prefer plain white or black underwear, others may want to experiment with colors and patterns.
When it comes to choosing the right color, consider what you'll be wearing over your underwear. For example, if you're wearing white pants or shorts, white underwear may be a better choice to avoid visible lines. Similarly, if you're wearing dark-colored clothing, opt for dark-colored underwear to avoid contrast.
Brand
The brand you choose for your underwear can also impact how comfortable and durable they are. While some may be content with budget-friendly options, others may want to invest in high-quality brands that offer excellent support and long-lasting materials.
Some of the most popular brands for men's underwear include Calvin Klein, Tommy Hilfiger, and Hugo Boss. These brands have a reputation for producing high-quality, stylish underwear that is both comfortable and durable.
Conclusion
When it comes to buying underwear, there are several factors to consider, including fit, material, style, color, and brand. Taking the time to research and invest in high-quality underwear can make a big difference in how comfortable and confident you feel. Whether you're shopping for everyday wear or special occasions, follow our guide to make the perfect purchase for your needs.
