The 35 best women's underwear brands in 2026
Goddess, Freya and Fantasie lead our ranking of 35 women's underwear brands. Compare what each brand makes, visit its official site, or shop it online.
Women's Underwear brands, ranked
TSCentral is reader-supported: we may earn a commission when you shop through links on this page. It does not affect the ranking.
-
1
Goddess
Goddess By Nature is Australia's first multi-way bridesmaid, wedding, and evening wear brand. They think every woman deserves to feel beautiful on her wedding day - from the age of four, when they first put on a Cinderella gown, to the time they shed a tear at their daughter's wedding. They aim to design wedding gowns for the modern bride and her bridal party. They have access to extensive textiles and techniques inspired by the past.
Website: goddessbynature.com |Brands like Goddess
Popularity 10.0/10
-
2
Freya
Freya is a leading women's underwear brand that makes bras, lingerie, and swimwear at reasonable prices. With Freya, every girl can have her perfect fit as the brand offers over 70 styles in A to E cup sizes for an enhanced and natural shape. The brand also offers easy returns and free shipping on all purchases. Using the best fabrics from around the world sourced from renowned producers, Freya can provide the most comfortable products that fit perfectly in addition to being fashion-forward.
Website: freyalingerie.com |Brands like Freya
Popularity 9.7/10
-
3
Fantasie
Since 1979, Fantasie has designed and sold bras, briefs, nightwear, and swimwear as an independent lingerie company. It is a fitting specialist and continues to create collections emphasizing fit. Strapless, racer back, multiway, and soft cup bras are among the many types available. The groups are intended to make ladies feel good about themselves. Their underwear and swimwear are made to flatter and support, from the wonderfully crafted materials to the inventive patterns. Shop their collections today to get the best-fitting lingerie and attractive swimwear.
Website: fantasie.com |Brands like Fantasie
Popularity 9.5/10
-
4
Frank and Beans
Frank and beans bring you collections of men's, women's, and kids' underwear. One can find different types of undies like briefs, boxer briefs, bikini briefs, g-strings, seamless invisible, etc. These underwear are made from cotton, polyester, and modal materials and take utmost care of comfort after wearing them. Other accessories such as belts, bags, wash bags, etc., are also available. They provide complete details of the product, size guide, tightness or firmness of the underwear, and care instructions.
Website: frankandbeans.com.au |Brands like Frank and Beans
Popularity 9.1/10
-
5
Victoria's Secret
Roy and Gaye Raymond had founded a lingerie company in 1977, which Leslie Wexner purchased in 1982. He soon expanded the company and increased its overall visibility, making it the largest lingerie brand in America. The brand promoted its products through models and fashion shows. It also introduced a cosmetics line and rapidly saw its presence increasing worldwide. This company is what we know as Victoria’s Secrets today.
Website: victoriassecret.com |Brands like Victoria's Secret
Popularity 7.2/10
-
6
Jockey
With a history spanning over 100 years, Jockey is America's top men's underwear brand. Jockey.com has over 600 boxer briefs, briefs, t-shirts, tank tops, bras, and underwear for guys. With over a century of industry experience, they have amassed knowledge to develop and produce superior quality items with comfort, style, and fit as their fundamental concept. Shop their assortment of bralettes, wireless bras for ladies, and a variety of daily lingerie and intimates.
Website: jockey.com |Brands like Jockey
Popularity 6.1/10
-
7
Fruit of the Loom
Having something authentic to wear in a world full of typical outfits is different. Fruit of the Loom introduces you to genuine and elegant clothing for all. First started in 1851, the company has experience serving customers with stylish and trendy fabrics for over 100 years. Made from high-quality materials, these products prove to be comfortable and durable at the same time. Fruit of the Loom offers a broad segment of T-shirts and briefs.
Website: fruit.com |Brands like Fruit of the Loom
Popularity 5.8/10
-
8
Calvin Klein
Calvin Klein started his own company in 1968 when the fashion industry in New York was down in the dumps. At first, Klein manufactured simple clothing for suits and coats and slowly increased his line to include sportswear with interchangeable separates. What grabbed the attention of the masses was not his clothes but his scandalous advertisements emphasizing the sex appeal of many products. His obsession with fragrance also was a head-turner.
Website: calvinklein.us |Brands like Calvin Klein
Popularity 5.7/10
-
9
Bonds
Leading Australian clothing company Bonds sells the coziest and trendiest apparel for kids, adults, and women. Bonds offer cheap options for every mood and every event, whether you're dressed up or down. They carry the top brands from Australia and...
Website: bonds.com.au |Brands like Bonds
Popularity 4.3/10
-
10
Hanes
Hanes is a brand that makes everyday apparel for its customers. They strongly desire to stick to the value and quality of the products. Hanes mainly focuses on athletic and lifestyle apparel made with the best raw materials to sit...
Website: hanes.com |Brands like Hanes
Popularity 4.0/10
-
11
Dream Products
Dream Products is an online shopping site for several products, covering all your needs and wants. They have got you all surrounded by footwear, apparel & lingerie, lawn & garden, health & beauty, auto & hardware, houseware, and even products...
Website: dreamproducts.com |Brands like Dream Products
Popularity 3.6/10
-
12
sloggi
The premium innerwear brand in the world is called sloggi. The product line consists of a broad selection of exclusive lingerie collections, panties, bras, and briefs made of cotton, microfiber, and lace. From the German word slip comes the name...
Website: uk.sloggi.com |Brands like sloggi
Popularity 3.4/10
-
13
Cotonella
Established in 1973, Cotonella is one of the leading designers and manufacturers of lingerie and nightwear. Their underwear is made from 100% organic cotton gusset and mako cotton. It provides everyday comfort fitting all body shapes and sizes and allowing...
Website: cotonella.com |Brands like Cotonella
Popularity 3.3/10
-
14
Panache
Panache is a lingerie brand that focuses on designing pieces that provide support and are comfortable to all body shapes. They have been continuously improving to deliver the best quality to their customers. All kinds of bras like non-wired and...
Website: panache-lingerie.com |Brands like Panache
Popularity 3.1/10
-
15
Agent Provocateur
Lingerie shopping has taken to a whole new level. Lingeries and other forms of inner wear aren't to be purchased every week, unlike groceries. Agent Provocateur has more than what you're going to ask. Agent Provocateur makes your lingerie shopping...
Website: agentprovocateur.com |Brands like Agent Provocateur
Popularity 3.0/10
-
16
Bali
Bali Products is a leader in sourcing various items from Bali, Indonesia, for retail and wholesale. They carry multiple products like household goods and clothing from the country's skilled and talented artisans and designers. People from overseas can easily buy...
Website: baliproducts.com |Brands like Bali
Popularity 3.0/10
-
17
Secret Treasures
Aiming to be the most creative, relaxing, and fun store to walk through, Secret Treasure is an antique and collectibles store where you can find the rarest and bizarre products. You can decide to window shop, purchase stuff at their...
Website: secrettreasures.biz |Brands like Secret Treasures
Popularity 2.8/10
-
18
Vision
Visions is a leading electronics company in Canada and have various brands of tech items like TVs and cell phones. They have every type of electronic that one can probably think of and carries several small gadgets and accessories. The...
Website: visions.ca |Brands like Vision
Popularity 2.7/10
-
19
Aesop
Founded in 1987, Aesop is an industry leader in making premium and professional quality body, skin, and hair care items. The company's objective is to provide the finest products at reasonable prices. The company source the best ingredients and makes...
Website: aesop.en.alibaba.com |Brands like Aesop
Popularity 2.7/10
-
20
Maidenform
The objective of Maidenform is to create, develop, and sell intimate clothing items that improve women's lives. They work hard to guarantee that every product they produce is faultless in fit, fashionable styling, and unique design. With increasing competition in...
Website: maidenform.com |Brands like Maidenform
Popularity 2.7/10
-
21
Alegro
Alegro offers a wide range of items, so you can rest assured that we will have what you require. They have a wide variety of mats and curtains, including kitchen curtains, shower curtains, outdoor tents, and much more. Whether you...
Website: alegro.sk |Brands like Alegro
Popularity 2.7/10
-
22
Wacoal
Make every opportunity count. That is the Wacoal concept, and it represents their devotion to making goods that improve women's lives, boost their confidence, and make them look and feel incredible. Their purpose is to help women of all ages...
Website: wacoal-america.com |Brands like Wacoal
Popularity 2.4/10
-
23
Hanky Panky
Hanky Panky is a top-quality intimate apparel company that serves women of all ages and lifestyles. Hanky Panky seeks to meet every woman's demand for a comfortable, perfectly fitting pair of underwear by providing a variety of styles, from everyday...
Website: blog.hankypanky.com |Brands like Hanky Panky
Popularity 2.3/10
-
24
Honey Birdette
An Australian brand by origin, Honey Birdette is a luxury lingerie and accessories retailer for couples. Honey Birdette is all you need to make the night a time to remember, indicating more heat in the passion between you and your...
Website: us.honeybirdette.com |Brands like Honey Birdette
Popularity 2.0/10
-
25
Serenade
An Australian designer brand created in 1997, Serenade Leather, was founded to provide handbags and accessories with a global appeal to Australian-based customers and the UK, UAE, Saudi Arabia, and many other countries. The brand's products are stocked in most...
Website: serenadeleather.com.au |Brands like Serenade
Popularity 1.9/10
-
26
Vanity Fair
Vanity Fair is a well-known women's intimate wear brand. They produce new collections to reflect the latest trends and execute their mission to give every woman a wide range of intimate apparel, with over 100 years of in-house design expertise....
Website: vanityfairlingerie.com |Brands like Vanity Fair
Popularity 1.9/10
-
27
Prima Donna
Prima Donna is a group of young, dynamic, and passionate people who believe in the power of fashion to alter women's lives. Their purpose is to empower women via their one-of-a-kind designs that embrace their femininity. It's a best-end underwear...
Website: primadonna.com |Brands like Prima Donna
Popularity 1.9/10
-
28
ExOfficio
ExOfficio is a company that deals with designing and creating garments and clothes for travelers. The purpose behind the creation of this brand was to provide comfortable and stylish clothes for people who like to travel. They design their piece...
Website: exofficio.com |Brands like ExOfficio
Popularity 1.8/10
-
29
Torrid
Torrid is an American women's clothing retailer brand that started in 2001 with its store in Brea, California. The brand now owns 600 stores across 36 states in the United States, making it one of the most famous apparel labels...
Website: torrid.com |Brands like Torrid
Popularity 1.7/10
-
30
Lane Bryant
Everybody is beautiful, and Lane Bryant embraces each of them with their wide range of clothing and lingerie. This woman-owned for women brand creates and manufactures all types of apparel like dresses, tops, tunics, jeans, pants and even bras, panties...
Website: lanebryant.com |Brands like Lane Bryant
Popularity 1.7/10
-
31
Kiki de Montparnasse
Shop for exquisite lingerie, classic corsetry, sumptuous nightwear, striking hosiery, sensual beauty and playful accessories.
Website: kikidm.com |Brands like Kiki de Montparnasse
Popularity 0.1/10
-
32
Croota
Home - Croota: Men's and Women's Underwear
Website: croota.com |Brands like Croota
Popularity 0.1/10
-
33
Greystone
Greystone has the right options if you identify as a hipster and your wardrobe is filled with funky yet cute apparel and accessories. Starting from the Kavu Rope Sling bags and tie-dye overalls to their beach poncho fleece sweatshirts, and...
Website: thegreystonestore.com |Brands like Greystone
Popularity 0.1/10
-
34
Rigby & Peller
Curators of luxury lingerie, swimwear and sportswear ✓ Discover our brands PrimaDonna, Marie Jo and Andres Sarda now. ✓ Free shipping and returns.
Website: rigbyandpeller.com |Brands like Rigby & Peller
Popularity 0.1/10
-
35
Deborah Marquit
New York designer Deborah Marquit offers intimate apparel in high fashion and dramatic colors, created with technical engineering and handcrafted with an unparalleled aesthetic. The collection evokes a playful, striking profile with a free-spirited attitude.
Website: deborahmarquit.com |Brands like Deborah Marquit
Popularity 0.1/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Goddess | goddessbynature.com | /goddessbynature | goddessbynature | – | – |
| Freya | freyalingerie.com | /freyalingerie | freyalingerie | @FreyaLingerie | – |
| Fantasie | fantasie.com | /fantasielingerie | fantasie_lingerie | @fantasie1 | – |
| Frank and Beans | frankandbeans.com.au | /frankandbeansunderwear | frankandbeansunderwear | @fbunderwear | Frank and Beans Underwear Australia |
| Victoria's Secret | victoriassecret.com | – | – | – | – |
| Jockey | jockey.com | /jockeyindia | JockeyIndia | @JockeyIndia | JockeyInd |
| Fruit of the Loom | fruit.com | /FruitoftheLoom | fruitoftheloom | @FruitOfTheLoom | fruitoftheloom |
| Calvin Klein | calvinklein.us | /calvinklein | calvinklein | @calvinklein | – |
| Bonds | bonds.com.au | /BONDS | bondsaus | @BondsAus | BondsOz |
| Hanes | hanes.com | /hanes | champion | – | – |
Women's Underwear Buying Guide
When it comes to women's underwear, there are a lot of options to choose from. From thongs to high-waisted briefs, the choices can be overwhelming. However, finding the right pair of underwear can make a big difference in your comfort, confidence and overall well-being. Here is a comprehensive buying guide to help you navigate the different types of women's underwear available in the market.
1. Briefs
Briefs are the most common type of women's underwear. They are comfortable, provide full coverage and can come in a variety of materials, including cotton, lace or silk. Picking the right size is crucial for optimal comfort. A well-fitted pair of briefs should fit smoothly along your waist and hips without riding up or bunching.
Types of Briefs:
- Bikini: Similar to a brief, bikini briefs have a higher-cut leg opening and offer less coverage at the sides. They are great for wearing with low-rise jeans or skirts.
- High-Waisted: High-waisted briefs are perfect for wearing with high-waisted pants, skirts or dresses. They provide ample coverage and support for your lower abdomen.
- Seamless: Seamless briefs provide a smooth finish and are practically invisible under tight clothing. They are ideal for wearing underneath body-hugging dresses or skirts.
2. Thongs
Thongs have a minimal coverage design that eliminates visible panty lines. They come in different styles ranging from a classic triangle to a high-waisted design. Thongs are made of stretchy and breathable materials that hug your curves and offer a comfortable fit. They are perfect for tight-fitting clothing or when you want to feel comfortable and confident.
Types of Thongs:
- Classic: The classic thong has a triangular back, a thin waistband and a wide crotch panel. It provides minimal coverage at the back, ensuring that there are no panty lines showing through your clothing.
- G-String: G-strings have a string back, with a tiny triangular or diamond-shaped piece of fabric in front. They provide even less coverage than classic thongs, and their thin design makes them practically invisible under form-fitting clothes.
- High-waisted: High-waisted thongs have become trendy lately, they have a high-rise cut, which is ideal for tucking in any stubborn tummy bulges.
3. Boyshorts
Boyshorts are similar to men's briefs, but with a feminine touch. They are longer than traditional briefs and provide full coverage up to the upper thighs. Boyshorts are perfect for wearing under skirts, dresses or tight-fitting pants. They come in different materials, from cotton to lace or silk, providing comfort, breathability, and style.
Types of Boyshorts:
- Hipster: Hipster boyshorts have a low-rise waistband that sits on the hips. Their design is meant to flatter the curves, and they are ideal for wearing with mid-rise jeans or skirts.
- Tap Shorts: Tap shorts have a high waist and provide maximum coverage while still remaining sexy. They are perfect for wearing as loungewear or sleepwear and can be paired with a camisole or a tank top.
- French Knickers: French knickers are a bit more revealing than most boyshorts, they are made of silk or lace and have scalloped edges. They are perfect for wearing on special occasions or just when you want to feel luxurious and feminine.
4. Shapewear
Shapewear is designed to smooth out any lumps and bumps, helping to create a smooth silhouette under clothing. Shapewear comes in different shapes and designs, ranging from high-waisted briefs to bodysuits. They are perfect for wearing under dresses, suits, or even jeans.
Types of Shapewear:
- Bodysuits: Bodysuits are tight-fitting one-piece garments that cover the torso, hips and thighs. They provide full coverage and create a streamlined look under clothing.
- High-Waisted Briefs: High-waisted briefs are perfect for women who want to control their tummy area. They provide full coverage, including the abdomen and hips, helping to smooth out any bumps and bulges.
- Shaping Camisoles: Shaping camisoles are ideal for wearing under shirts or blouses. They slim the waist and torso while providing a smooth finish under clothing.
Factors to consider when buying women's underwear
There are several factors to consider when purchasing women's underwear. Here are some tips to ensure you find the perfect fit, style, and comfort.
1. Material
The material of your underwear will determine its breathability and comfort level. Cotton is a popular choice for everyday wear as it is breathable, lightweight and stretchy. Silk, although luxurious, is not breathable, and should not be worn for extended periods. Lace is feminine, but its texture can be abrasive against the skin, so choose underwear that has cotton lining in the crotch area.
2. Size and Fit
Underwear that is too tight will result in discomfort and chafing, while underwear that is too loose will ride up or bunch, causing visible panty lines. Always measure your waist and hips to ensure you find the right size. If you are between sizes, try going up or down one size to ensure optimal comfort.
3. Style
The style of your underwear should complement your body shape and outfit. High-waisted briefs are ideal for hiding tummy bulges and love handles while thongs are perfect for tight-fitting clothing. Boyshorts are ideal for wearing under skirts or shorts, while shapewear provides extra support and control.
4. Occasion
Consider the occasion when purchasing underwear. If you are going on a date or attending a special event, consider wearing something luxurious and sexy. If you are running errands or going to work, opt for comfortable and breathable material that offers full coverage.
5. Cost
Underwear can range in price from affordable to luxury. It is important to consider your budget when making a purchase. However, investing in high-quality, well-fitted underwear is worth the cost and can last longer, so choose wisely.
Conclusion
Finding the perfect pair of women's underwear can be challenging, but with the right knowledge and guidance, you can make an informed decision. Remember to consider the material, size, style, occasion, and cost when purchasing underwear. Whether you prefer briefs, thongs, boyshorts, or shapewear, choosing the right pair of underwear can have a significant impact on your comfort, confidence, and overall well-being.
