The 30 best vegan mascara brands
tarte, ELF and Too Faced lead our ranking of 30 vegan mascara brands. Compare what each brand makes, visit its official site, or shop it online.
Vegan Mascara brands, ranked
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1
tarte
Vegan, cruelty-free and paraben-free formulas define Tarte's makeup line. The brand says its products are made without silicone, phthalates and mineral oil, and it uses clean, skin-friendly ingredients. Its face makeup is designed to apply smoothly and stay set through the day, and travel sizes make it easy to carry.
Website: tartecosmetics.com |Brands like tarte
Popularity 10.0/10
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2
ELF
ELF sells drugstore cosmetics, with affordable makeup and skincare for the eyes and face. Its range includes makeup brushes, black eyeliner, primers and lip products in several finishes. The brand is cruelty-free and sold in stores and online.
Website: elfcosmetics.com |Brands like ELF
Popularity 8.4/10
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3
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to researching safe ingredients for their customer's and their family's health and cruelty-free cosmetics and packaging. They design with an eye toward quality and enjoyment, from their honors chocolate-scented eye makeup palettes to their advanced blending brushes and lip treatments.
Website: toofaced.com |Brands like Too Faced
Popularity 6.5/10
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4
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual, their goods perform admirably, allowing you to be your most attractive self. This makeup gives you a flawless appearance. Don't forget to use their exciting eye, lip, and nail products to add color to your cheeks, lips, and eyes. Check out their new TruBlend foundation for a beautiful complexion that lasts the whole day.
Website: covergirl.com |Brands like COVERGIRL
Popularity 6.0/10
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5
Milk Makeup
Vegan and animal-free cosmetics are available from Milk Makeup. They create the best Milk cosmetic products with the best quality ingredients because they think what you put on your body should be as kind to you as it is to others. Their items are lovingly handcrafted in California. They're forming a community of cosmetics enthusiasts who want to feel good while looking their best. They love cosmetics, but they also care about using more excellent ingredients in their products so you can feel good about what you're putting on your skin.
Website: milkmakeup.com |Brands like Milk Makeup
Popularity 5.9/10
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6
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who feel heard and seen through the songs and albums. The multi-rounded star presents her distinctively styled shoe collection in colors, patterns, and moods. She has been the cover girl of widely circulated, popular fashion magazines.
Website: katvond.com |Brands like Kat Von D
Popularity 5.9/10
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7
essence
From Germany, essence sells affordable makeup and skincare, including face masks and beauty products sold through drugstores. Its makeup line is aimed at young buyers who want colorful, playful options. The brand also carries essential oils and carrier oils for those who prefer home skincare routines.
Website: essence.eu |Brands like essence
Popularity 5.5/10
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8
Laura Geller
American brand Laura Geller makes color cosmetics, including skincare-oriented foundations and face makeup. Its eyeliner, eye shadow and lip colors have formulas meant to look natural on the skin. The products apply easily and give a polished, healthy-looking finish. Across the range, the emphasis stays on a natural look and a polished finish.
Website: laurageller.com |Brands like Laura Geller
Popularity 5.0/10
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9
Pacifica
Pacifica sells vegan, cruelty-free skincare and fragrance as a clean beauty brand. Its lineup includes perfumes, moisturizing lotion, mineral sunscreen and a face foam wash. The range covers both face care and fragrance, with the brand describing its formulas in...
Website: pacificabeauty.com |Brands like Pacifica
Popularity 5.0/10
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10
Hourglass
Makeup lovers who want a polished, glowing complexion turn to Hourglass Cosmetics for face makeup, foundation and brushes. Its Vanish Airbrush range and Ambient Lighting Finishing Powder offer soft-focus, weightless wear, and the formulas are vegan and talc-free. Hourglass also...
Popularity 4.8/10
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11
Catrice
Catrice, a cosmetic brand, is the Max Factor of today. With their innovative products, you have the flexibility to play around and experiment, thanks to their premium ingredients and innovative formulae. Makeup, nail care, body and face care, and hair...
Website: catricecosmetics.com |Brands like Catrice
Popularity 4.7/10
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12
Urban Decay
Urban Decay's range is anchored by long-wear eyeshadow palettes, including nude shades. Eyeliners, face makeup and travel-size versions of its popular products are included in the line, alongside the core palettes. Its formulas are built for strong colour payoff and...
Website: urbandecay.com |Brands like Urban Decay
Popularity 4.6/10
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13
bareMinerals
Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of people. Their makeup is made from quality ingredients and does not harm the skin. The company is also cruelty-free, and...
Website: bareminerals.com |Brands like bareMinerals
Popularity 4.3/10
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14
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 4.0/10
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15
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: m.smashbox.com |Brands like Smashbox
Popularity 3.8/10
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16
wet n wild
Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated...
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 3.7/10
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17
Inika
Certified organic ingredients and mineral pigments make up Inika's face makeup, including organic foundations and powders. The brand states that its products are clinically tested, cruelty-free and organic, and it has won several awards. Its line also includes eye and...
Website: us.inikaorganic.com |Brands like Inika
Popularity 3.7/10
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18
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 3.7/10
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19
Mineral Fusion
Mineral Fusion is the leading natural mineral-based cosmetic brand that started in 2007. They produce make-up that is vegan, paraben, and phthalate-free, with no artificial fragrance or harsh chemicals. They offer products that are healthy for your skin, they nourish,...
Website: mineralfusion.com |Brands like Mineral Fusion
Popularity 3.6/10
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20
Technic
The Technic brand provides a variety of items that are intended to enhance your natural attractiveness. Their idea is straightforward: perfect skin made simple. To make their award-winning products tailored to suit all skin types, they employ the best quality...
Website: techniccosmetics.com |Brands like Technic
Popularity 3.5/10
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21
Fenty Beauty
Witnessing a lack in the makeup products market for people of color, Fenty Beauty was born. The brand focuses on providing full-coverage and healthy makeup while practicing inclusivity. From the darkest skin tone to the lightest, the company offers premium-quality...
Website: fentybeauty.com |Brands like Fenty Beauty
Popularity 3.3/10
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22
Buxom
Buxom makes makeup built on bold colour and volume, and its lip plumping gloss, plumping lipstick and mascara anchor the range. Its products come in many shades for face, lip and eye makeup. It also sells lower-priced makeup kits that...
Website: buxomcosmetics.com |Brands like Buxom
Popularity 3.3/10
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23
No7
No7 Beauty is a beauty brand that started in 1935. The company aims to make women feel the best in their skin. The company's rich heritage and culture help make such a diverse range of products. Beauty can be costly,...
Website: us.no7beauty.com |Brands like No7
Popularity 3.3/10
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24
Soap & Glory
Soap & Glory produces some of their favorite products that help them look and feel great daily. They provide something for everyone with their selection of body, hair, skincare, and anti-aging needs. The company offers a range of revolutionary bath,...
Popularity 2.9/10
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25
Eyeko
Get the best of eye cosmetics and kits with Eyeko. Browse through various eye products such as eyeliners, Mascaras, eyeshadows, and more. They say your eye defines your gaze, so express your look very much with Eyeko. With Eyeko blogs,...
Popularity 2.8/10
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26
NARS
NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare and beauty items in various hues, textures, and finishes to serve your taste. The products are developed based on the...
Website: narscosmetics.com |Brands like NARS
Popularity 2.8/10
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27
GOSH
GOSH COPENHAGEN has a diverse product line, including cosmetics, perfumes, haircare, skincare, body care, and pharmaceuticals. With over years of experience in the industry and a strong focus on research and development, they aim to be at the forefront of...
Website: goshcopenhagen.com |Brands like GOSH
Popularity 2.8/10
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28
Beauty For Real
We've thoughtfully created makeup essentials that reflect how you get ready every day. Packed with vitamins, antioxidants and anti-aging innovation, our formulas are customized and cruelty-free. Made in Miami with Love.
Website: beautyforreal.com |Brands like Beauty For Real
Popularity 2.8/10
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29
SeneGence
SeneGence started as a company back in 1999. They have been working as a team of experts that manufactures the best and most long-lasting cosmetic products for women all around the globe. The company gained success with its famous lip...
Website: seneweb.senegence.com |Brands like SeneGence
Popularity 2.6/10
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30
Eveline Cosmetics
Eveline Cosmetics designs skincare and makeup, with facial creams, face-lifting products, mascara, and foundation among its lines. The Polish company uses natural ingredients in many of its formulas.
Website: evelinecosmeticsusa.com |Brands like Eveline Cosmetics
Popularity 2.6/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| tarte | tartecosmetics.com | /tarte-cosmetics | tartecosmetics | @tartecosmetics | tartecosmetics |
| ELF | elfcosmetics.com | – | – | @elfcosmetics | – |
| Too Faced | toofaced.com | /toofaced | toofaced | @TooFaced | toofacedcosmetics |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| Milk Makeup | milkmakeup.com | /milkmakeup | milkmakeup | @milkmakeup | Milk Makeup |
| Kat Von D | katvond.com | – | – | – | – |
| essence | essence.eu | /essence.cosmetic | essence_cosmetics | @essence_DE | essencecosmetics |
| Laura Geller | laurageller.com | /LauraGellerBeauty | lauragellerbeauty | – | LauraGellerUS |
| Pacifica | pacificabeauty.com | /PacificaBeauty | pacificabeauty | @pacificabeauty | – |
