The 16 best walking doll brands in 2026
JAKKS Pacific, Mattel and Eugene lead our ranking of 16 walking doll brands. Compare what each brand makes, visit its official site, or shop it online.
Walking Doll brands, ranked
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1
JAKKS Pacific
JAKKS Pacific is the world's largest manufacturer and marketer of licensed plush, action figures, and collectibles, as well as the world's leading developer of electronic learning toys and a top producer of consumer products for significant licensors in categories such as sports, entertainment, fashion, and lifestyle. Its goods include collector toys like action figures, diecast cars and trucks, dolls, and plush animals; lifestyle toys such as activity play sets, ride-on, games, and puzzles; water blasters; books/novels like activity books/calendars/holiday gift guides and more. They are also one of the world's largest makers of writing implements.
Website: jakks.com |Brands like JAKKS Pacific
Popularity 10.0/10
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2
Mattel
Mattel is a toy company that is a global leader in the toys and entertainment industry. Its portfolio includes famous children’s brands such as Hot Wheels, fisher-price, and Barbie. Its journey began when Harold Matson and Elliot Handler founded the company in 1945. The company name combines both their surnames. The company focuses on empowering the younger generation by creating high-quality, fun products that keep them busy. Its products ensure that children grow through play.
Website: shop.mattel.com |Brands like Mattel
Popularity 7.3/10
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3
Eugene
Starting in 1983, Eugene is a company that provides quality service in the toy and hobby industry. The brand sells innovative, exciting, and engaging products that are sure to make the best out of your leisure time. The company has a comprehensive line of products. Along with enjoyment, the products are also intended to offer education in a fun way so that the customers can make the most out of their free time.
Website: eugenetoyandhobby.com |Brands like Eugene
Popularity 6.8/10
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4
Goldberger
Based in the US, Goldberger Dolls developed a doll collection that helped children and parents who went through particular challenges. Baby's First came years later with the same aim and mission: to design dolls that support children's overall development. Their doll collection is created using expert advice on what colors babies find more appealing. The company has a separate section that helps parents contact psychiatrists in case of any challenges the baby faces.
Website: store.goldbergertoy.com |Brands like Goldberger
Popularity 6.2/10
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5
Marx
The playset figures from Marx's Wild West and Pirates bring the American Old West to not only life but also pirate adventure on the open seas. A Marx playset allows you to create anything you can think of for hours of enjoyment, whether cowboys and Indians or pirates and their hostages. With a distinctive boxed toy line, it was one of the most popular toy businesses of its day. In the decades between World Wars I and II, Marx developed toys.
Website: marxwildwest.com |Brands like Marx
Popularity 4.8/10
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6
Simba
The Simba brand and its elephant emblem have represented fun, diversity, and excellent quality. Our diverse and trendy selection of Simba toys includes the ideal doll or plush animal for any youngster. Because they believe that having fun is an important aspect of playing, they have included a range of games and jigsaw puzzles while focusing on quality, product safety, and longevity. Steffi Love and Evi Love's mystical and stylish miniature and fashion dolls appeal to the fun but fashion-conscious girls, while no one can resist the cuddly plush puppies of the Chi-Chi Love range.
Website: simbatoys.de |Brands like Simba
Popularity 4.8/10
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7
Richard Simmons
Fitness is also required for today's way of life. Richard Simmons is a brand that encourages people to be healthy and fit. This brand, founded by Richard, one of the world's most iconic fitness personalities, aims to provide buyers with various products to track their fitness routine. This brand has everything you need to make your day's workout routine the best routine, from food mover books to fitness-related DVDs. To learn more about this brand, visit their website.
Website: richardsimmons.com |Brands like Richard Simmons
Popularity 4.8/10
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8
L.O.L. Surprise!
L.O.L. Surprise! is an online portal for toys and miniature caricature items that would serve as excellent gift ideas for your next birthday party. It has many “series” of miniature dolls, each having quite a few options to consider. It has many options for boys and girls and special play-type features to discover the most innate customer requirements. There are also detailed manuals to assemble the product items.
Website: lolsurprise.com |Brands like L.O.L. Surprise!
Popularity 3.9/10
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9
GIOCHI PREZIOSI
Giochi brings you the best toys that make your children’s playtime fun! A renowned Italian brand, Giochi aspires to give your children the best toys available at great deals and offers. With the assurance of safety and high-quality toys, they...
Website: giochipreziosi.com |Brands like GIOCHI PREZIOSI
Popularity 3.9/10
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10
Uneeda
Dolls are a child's first friend and companion, so it's important to choose your child's dolls with care. At Uneeda, a woman-owned company selling dolls, your children will receive their first moments of joy and creativity. They have a variety...
Website: uneedadoll.com |Brands like Uneeda
Popularity 3.9/10
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11
Franklin Mint
Franklin Mint started way back in 1964. Joseph Segel founded The Franklin Mint because he noticed a high demand for silver coins, and he saw an opportunity there. The company is a market with a collection of rare coins and...
Website: franklinmint.com |Brands like Franklin Mint
Popularity 2.8/10
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12
Mego
Mego has always been dedicated to developing top-notch toys in quality and pleasure and has been entertaining children for many generations. Mego's action figures were the ultimate playthings of choice during the 1970s, from the Super Powers Collection to Planet...
Website: megofigures.com |Brands like Mego
Popularity 2.8/10
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13
Imc Toys
IMC Toys' global vision, which was strengthened with the launch of their Hong Kong offices in 2001, has ensured the success of their product development and manufacturing, as well as continuous quality control. The organization has not only met this...
Website: imctoys.com |Brands like Imc Toys
Popularity 2.8/10
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14
MGA
A home for photography, the Monash Gallery of Art (MGA) champions and highly values Australian photography. They are one of Australia's leading public art galleries and continue to host local, national, and even international events throughout the year. They are...
Website: shop.mga.org.au |Brands like MGA
Popularity 2.8/10
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15
Horsman
Children are creative and imaginative, and doll play only enhances these qualities. Horsman Crystaletts has been making beautiful dolls and their accessories since 1865. They have different collections, and there are dolls of different styles in each collection. You can...
Website: horsmanltd.com |Brands like Horsman
Popularity 2.8/10
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16
Nancy Ann
Nancy Ann Storybook Dolls are historical artifacts that were created as regular dolls by the so-called "The Doll Lady" Nancy Ann Abbott. She started her production in 1936 from her home and went on to become the most successful brand...
Website: nancyanndolls.com |Brands like Nancy Ann
Popularity 2.8/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| JAKKS Pacific | jakks.com | /jakkspacifictoys | jakkstoys | @jakkstoys | jakkspr2 |
| Mattel | shop.mattel.com | – | – | – | – |
| Eugene | eugenetoyandhobby.com | – | – | – | – |
| Goldberger | store.goldbergertoy.com | /Goldberger-Toy-Co | – | @GoldbergerToy | – |
| Marx | marxwildwest.com | – | – | – | – |
| Simba | simbatoys.de | /simbatoysgermany | – | – | – |
| Richard Simmons | richardsimmons.com | – | – | – | – |
| L.O.L. Surprise! | lolsurprise.com | /lolsurprise | lolsurprise | @LOLSurpriseDoll | – |
| GIOCHI PREZIOSI | giochipreziosi.com | – | – | – | – |
| Uneeda | uneedadoll.com | /uneedadoll1917 | uneedadoll | – | – |
