The 37 best women's thongs brands

  • 37 brands ranked
  • Ranked by brand visibility

ETAOLINE, Victoria's Secret and Agent Provocateur lead our ranking of 37 women's thongs brands. Compare what each brand makes, visit its official site, or shop it online.

Women's Thongs brands, ranked

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  1. 1

    ETAOLINE

    ETAOLINE is a new underwear line that focuses on comfort. You may wear it freely and keep cool because it is the most comfortable material. When you wear it, the delicate and elegant design will give you the most lovely sensation, and it is made of premium-quality materials that will make you feel comfortable. Each ETAOLINE product is manufactured with great care and attention to detail, from the good quality materials to the beautiful design. The patterns are one-of-a-kind and will make you feel distinctive and confident.

    Popularity 10.0/10

  2. 2

    Victoria's Secret

    Roy and Gaye Raymond had founded a lingerie company in 1977, which Leslie Wexner purchased in 1982. He soon expanded the company and increased its overall visibility, making it the largest lingerie brand in America. The brand promoted its products through models and fashion shows. It also introduced a cosmetics line and rapidly saw its presence increasing worldwide. This company is what we know as Victoria’s Secrets today.

    Popularity 9.4/10

  3. 3

    Agent Provocateur

    Lingerie shopping has taken to a whole new level. Lingeries and other forms of inner wear aren't to be purchased every week, unlike groceries. Agent Provocateur has more than what you're going to ask. Agent Provocateur makes your lingerie shopping more convenient by revolutionizing and rejuvenating the choices to buy lingerie, bikini, bras, swimsuits, nightwear, robes, bridal nightwears, etc. It provides you with all types of collections or individual clothing pieces as per your color choice and size.

    Popularity 8.5/10

  4. 4

    Ann Summers

    For almost 40 years, Ann Summers has been redefining the world of women's underwear. They all know that things become better with age, and they are no exception. They began their Ann Summers adventure in 1972, opening their first store on Marble Arch in London. Ann Summers aimed to put women's needs first - something not many other people were doing at the time – to empower their consumers in the bedroom, and as their business evolved in the boardroom as well.

    Popularity 8.5/10

  5. 5

    Marks and Spencer

    Marks & Spencer is a well know lifestyle and clothing brand. The company offers apparel, homeware, beauty, and food products. From dresses to lingerie to bedding or even wine, they have it all. The company ensures quality, durability and helps you to keep up with the changing fashion trends. You can buy anything at reasonable prices without worrying about the quality. It is a one-stop place if you want to buy everything for your home.

    Popularity 8.0/10

  6. 6

    Calvin Klein

    Calvin Klein started his own company in 1968 when the fashion industry in New York was down in the dumps. At first, Klein manufactured simple clothing for suits and coats and slowly increased his line to include sportswear with interchangeable separates. What grabbed the attention of the masses was not his clothes but his scandalous advertisements emphasizing the sex appeal of many products. His obsession with fragrance also was a head-turner.

    Popularity 7.0/10

  7. 7

    Birkenstock

    Birkenstock is a brand that dates back for centuries. The brand first started in 1774 and has withstood the test of time over the centuries. The commitment and heritage of the company have been passed down from one generation to the other, and they are committed to the job they do. Birkenstock is a brand manufacturing and selling premium shoes. Shoes and items that are fashionable and comfortable to wear simultaneously are essential as a commodity. Birkenstock provides for the necessary need.

    Popularity 5.9/10

  8. 8

    Triumph

    Triumph is a lingerie brand. The brand is wholly dedicated to women and the uniqueness of their bodies. Swimwear is also a category of products that you can find in this company. Triumph understands the different shapes and sizes of a woman's body, and they make products for a variety of body shapes and styles. The items are made with the best and softest fabric so that they can feel light and beautiful on the skin. Get the comfort with style.

    Popularity 5.7/10

  9. 9

    Panache

    Panache is a lingerie brand that focuses on designing pieces that provide support and are comfortable to all body shapes. They have been continuously improving to deliver the best quality to their customers. All kinds of bras like non-wired and...

    Popularity 5.4/10

  10. 10

    Havaianas

    Havaianas is a Brazilian footwear company with a long history. With over 60 years of expertise, it has become the world's most recognized and recognizable flip-flop brand. It all began in southern Brazil when a visionary entrepreneur called Paulistano Vaspucchi...

    Popularity 5.4/10

  11. 11

    Freya

    Freya is a leading women's underwear brand that makes bras, lingerie, and swimwear at reasonable prices. With Freya, every girl can have her perfect fit as the brand offers over 70 styles in A to E cup sizes for an...

    Popularity 5.0/10

  12. 12

    Novo

    NOVO is a brand that is based in Melbourne, Australia and is a source for all kinds of women’s shoes which range from flats for everyday purposes to heels or wedges for the beach or parties. The brand proudly covers...

    Popularity 4.6/10

  13. 13

    Fantasie

    Since 1979, Fantasie has designed and sold bras, briefs, nightwear, and swimwear as an independent lingerie company. It is a fitting specialist and continues to create collections emphasizing fit. Strapless, racer back, multiway, and soft cup bras are among the...

    Popularity 4.1/10

  14. 14

    Wacoal

    Make every opportunity count. That is the Wacoal concept, and it represents their devotion to making goods that improve women's lives, boost their confidence, and make them look and feel incredible. Their purpose is to help women of all ages...

    Popularity 3.7/10

  15. 15

    Gossard

    Gossard believes in the power of beauty and in the right of every woman to feel attractive and powerful. That is why they create lingerie with delicate embellishments and lovely fabrics. Through their philanthropic arm, The Gossard Foundation, they're dedicated...

    Popularity 3.3/10

  16. 16

    Merrell

    Merrell is a leading hiking apparel company that makes clothing and footwear for people who enjoy hiking and other outdoor activities. They started by making hiking shoes and later expanded and added additional items to their catalog. The brand uses...

    Popularity 3.1/10

  17. 17

    Aussie Soles

    Your feet also need the same amount of comfort as your rest body. Do you think the sandals, flip-flops, or thongs you are wearing now give you the best comfort? If not, then look to Aussie Soles to find your...

    Popularity 3.0/10

  18. 18

    Marie Jo

    Marie Jo designs a feel of lingerie. The clothes are relaxed and secure, with dreamy hues and soothing sage colors. Marie Jo also offers one-of-a-kind collections, so you feel confident and stylish in our lingerie. They have a swimsuit style...

    Popularity 2.9/10

  19. 19

    Boux Avenue

    Boux makes lingerie for you, whatever the size or body type. If you want your lingerie wardrobe to be reflecting your personality, then we are here with our authentic collection. They have designs for everyone, in which they can see...

    Popularity 2.8/10

  20. 20

    Blush

    To provide you with the comfort you require during your pregnancy, postpartum, and beyond, Blush is an online maternity clothes retailer. They give everything to make every day feel exceptional for every woman - from your first pregnancy to the...

    Popularity 2.8/10

  21. 21

    La Senza

    La Senza is a fashion retailer brand from Canada specializing in intimate female apparel. A globally recognized brand for its high-quality products, La Senza, was founded in 1990 by Lawrence Lewin and Irving Teitelbaum. What was a small store back...

    Popularity 2.7/10

  22. 22

    Obsessive

    Obsessive is a luxury lingerie and underwear manufacturing company. With over 80 years of industry expertise, they produce significant items that ladies worldwide may enjoy. Their assortment includes bras, panties, corsets, babydolls, shapewear, and many other kinds. They are a...

    Popularity 2.7/10

  23. 23

    Classified

    It is a German costume-making firm called Classified, founded in 1989. They have a wide range of clothing to choose from, where Christmas costumes, fairytales, and Halloween fun are among the best-selling items. Other items include gloves, hats, lingerie, a...

    Popularity 2.7/10

  24. 24

    Curvy Kate

    Curvy Kate is a lingerie and swimwear brand that makes sizes from D to K cups. It seeks innovation and strives for continuous improvement to ensure complete customer satisfaction and happiness. Only the most comfortable, fashionable, and lasting bras make...

    Popularity 2.7/10

  25. 25

    Vionic

    Vionic's products, which range in style from casual to elegant, have one purpose: to provide comfort and support. Vionic's unique biomechanical approach ensures that each pair is tailored to your exact needs, whether you have flat feet or wide arches...

    Popularity 2.6/10

  26. 26

    sloggi

    The premium innerwear brand in the world is called sloggi. The product line consists of a broad selection of exclusive lingerie collections, panties, bras, and briefs made of cotton, microfiber, and lace. From the German word slip comes the name...

    Popularity 2.6/10

  27. 27

    MORE & MORE

    The little things make all the difference for girls who know they're worth it. MORE & MORE is a fashion brand for women created in my vision. Their main objective is to give women the quality and comfort they deserve...

    Popularity 2.5/10

  28. 28

    FitFlop

    Fitflop has a variety of shoes for men and women that are meant to provide the most comfortable support for your body. Their footwear is made to disperse pressure, relieve joint stress, and stretch muscles in the legs, feet, and...

    Popularity 2.5/10

  29. 29

    Prima Donna

    Prima Donna is a group of young, dynamic, and passionate people who believe in the power of fashion to alter women's lives. Their purpose is to empower women via their one-of-a-kind designs that embrace their femininity. It's a best-end underwear...

    Popularity 2.4/10

  30. 30

    b.tempt'd

    b.tempt'd is a bra brand dedicated to empowering women to feel well, look good, and do good in whatever they do. The brand has built a reputation for producing top-quality bras with integrity. They are dedicated to making the best...

    Popularity 2.4/10

  31. 31

    Rebels

    Rebels shoes - Bohemian-luxe casual shoes, boots, booties and sandals for the modern fashionista. Free Shipping!

    Popularity 0.2/10

  32. 32

    Antica Sartoria

    Most people nowadays are obsessed with beaches and going on vacation every weekend. Beaches are not so fun if you don’t own beachwear, and that’s when Antica Sartoria plays its role. It manufactures and offers users high-quality beachwear for both...

    Popularity 0.2/10

  33. 33

    Ancient Greek Sandals

    Ancient Greek Sandals is an aesthetic footwear brand widely known for its uniquely crafted sandals by fine sandal makers and one of the most cultured and elegant labels. The brand has a traditional and deep-rooted technique and signature earthy tone...

    Popularity 0.2/10

  34. 34

    Tutti Rouge

    Plus size lingerie available at Tutti Rouge. Designed with you curvy, fuller figure & fuller bust girls in mind - shop for yours at our online store!

    Popularity 0.2/10

  35. 35

    Yoga Sandals

    Yoga Sandals ensure that your feet look pretty and healthy all the time. The toe dividers keep your toes just the right distance apart and ensure that your feet are well-shaped and adequately taken care of. The Yoga Sandals come...

    Popularity 0.2/10

  36. 36

    Lunaire

    Lunaire believes in high quality and high fashion. Their specially designed bras, panties, and premium lingeries are for curvier women. Great fit and pretty styles are perfect for everyday use. Lunaire shapewear gives you an impeccable silhouette to flaunt your...

    Popularity 0.2/10

  37. 37

    QUELLE

    Quelle is a multi-purpose brand that provides products under various categories. The company offers different solutions across Switzerland, from clothing to shoes and household equipment to multiple services. They are a team of experts and professionals working in various sectors...

    Popularity 0.2/10

Women's Thongs Buying Guide

When it comes to buying women's underwear, thongs can be a popular choice. They offer minimal coverage, are comfortable to wear and can be worn under a wide range of clothing styles.

However, with so many different types and styles to choose from, it can be overwhelming to know where to start when looking for the right thong. In this guide, we'll take you through everything you need to know to make an informed decision on your next purchase.

Materials

The first thing to consider is the material your thong is made from. You want something that is soft against your skin, stretchy to ensure a good fit and breathable to prevent any sweating or irritation.

Cotton is a popular material for women's thongs as it is breathable, comfortable and easy to care for. Other popular materials include microfiber, spandex and nylon. These materials are all lightweight, stretchy and durable, making them ideal for everyday wear.

Style

Thongs come in a variety of styles, each offering different levels of comfort, coverage and support. The most common styles include:

  • Classic Thong: This is the most basic style of thong, featuring a triangle-shaped piece of fabric at the front and a thin strip of fabric at the back
  • G-String: Similar to a classic thong, but with a thinner strip of fabric at the back
  • V-String: Features a V-shaped piece of fabric at the back, which is more comfortable for some women than a straight strip of fabric
  • Lace Thong: A classic thong with added lace detailing for a more feminine look
  • Seamless Thong: Made without any visible seams, these thongs are ideal for wearing under tight-fitting clothing

Consider what style of thong will work best for you based on your personal preference and the clothing you plan to wear it with.

Size and Fit

Having the right size and fit is essential for ensuring your thong is comfortable to wear all day long. To find your correct size, measure your waist and hips with a tape measure and consult the size chart for the brand you are buying from.

It is important to note that different brands may have slightly different sizing, so always check the size chart before making a purchase.

When it comes to fit, it is generally recommended to go for a snug fit to ensure your thong stays in place throughout the day. However, it should not be tight enough to cause discomfort or leave marks on your skin.

Color and Design

Thongs come in a wide range of colors and designs, from simple and understated to bold and colorful. Consider what colors and designs will work best with your wardrobe and personal style.

If you plan to wear your thong under light-colored clothing, it is best to choose a nude or skin-colored thong to prevent any visible panty lines.

Care Instructions

Thongs should be hand washed or put in a laundry bag and washed on a gentle cycle to prevent any damage to the delicate material. Avoid using fabric softener, as this can cause the fabric to lose its stretch and shape.

Hang your thongs to air dry, as putting them in the dryer can cause shrinkage or damage to the material.

Conclusion

When buying women's thongs, it is important to consider the materials, style, size and fit, color and design, and care instructions. By taking these factors into account, you can be sure to find a thong that is both comfortable and stylish.

Women's Thongs Buying Guide

When it comes to buying women's underwear, thongs can be a popular choice. They offer minimal coverage, are comfortable to wear and can be worn under a wide range of clothing styles.

However, with so many different types and styles to choose from, it can be overwhelming to know where to start when looking for the right thong. In this guide, we'll take you through everything you need to know to make an informed decision on your next purchase.

Materials

The first thing to consider is the material your thong is made from. You want something that is soft against your skin, stretchy to ensure a good fit and breathable to prevent any sweating or irritation.

Cotton is a popular material for women's thongs as it is breathable, comfortable and easy to care for. Other popular materials include microfiber, spandex and nylon. These materials are all lightweight, stretchy and durable, making them ideal for everyday wear.

Style

Thongs come in a variety of styles, each offering different levels of comfort, coverage and support. The most common styles include:

  • Classic Thong: This is the most basic style of thong, featuring a triangle-shaped piece of fabric at the front and a thin strip of fabric at the back
  • G-String: Similar to a classic thong, but with a thinner strip of fabric at the back
  • V-String: Features a V-shaped piece of fabric at the back, which is more comfortable for some women than a straight strip of fabric
  • Lace Thong: A classic thong with added lace detailing for a more feminine look
  • Seamless Thong: Made without any visible seams, these thongs are ideal for wearing under tight-fitting clothing

Consider what style of thong will work best for you based on your personal preference and the clothing you plan to wear it with.

Size and Fit

Having the right size and fit is essential for ensuring your thong is comfortable to wear all day long. To find your correct size, measure your waist and hips with a tape measure and consult the size chart for the brand you are buying from.

It is important to note that different brands may have slightly different sizing, so always check the size chart before making a purchase.

When it comes to fit, it is generally recommended to go for a snug fit to ensure your thong stays in place throughout the day. However, it should not be tight enough to cause discomfort or leave marks on your skin.

Color and Design

Thongs come in a wide range of colors and designs, from simple and understated to bold and colorful. Consider what colors and designs will work best with your wardrobe and personal style.

If you plan to wear your thong under light-colored clothing, it is best to choose a nude or skin-colored thong to prevent any visible panty lines. Additionally, if you're looking for a flattering style, consider darker colors or patterns that can help accentuate your figure.

Occasion

When buying thongs, it's important to consider the occasion you'll be wearing them for. If you're wearing them for everyday use, you'll want something comfortable and functional. However, if you're looking for something to wear for a special occasion, you may want to opt for a more luxurious style that incorporates lace or other decorative details.

Additionally, if you're planning on being active in your thong, such as during exercise or physical activity, consider a thong with moisture-wicking properties to keep you comfortable and dry.

Care Instructions

Thongs should be hand washed or put in a laundry bag and washed on a gentle cycle to prevent any damage to the delicate material. Avoid using fabric softener, as this can cause the fabric to lose its stretch and shape.

Hang your thongs to air dry, as putting them in the dryer can cause shrinkage or damage to the material.

Conclusion

When buying women's thongs, it is important to consider the materials, style, size and fit, color and design, occasion, and care instructions. By taking these factors into account, you can be sure to find a thong that is both comfortable and stylish and meets your needs for a variety of occasions.