The 25 best beauty tool brands
Conair, Revlon and Panasonic lead our ranking of 25 beauty tool brands. Compare what each brand makes, visit its official site, or shop it online.
Beauty Tool brands, ranked
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1
Conair
Budget-friendly hair dryers, curling irons and brushes that many salon-goers first try at home.
Top products: Compact Hot Roller Set· Beauty In Motion
Website: conair.com |Brands like Conair
Popularity 10.0/10
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2
Revlon
Hot-air styling brushes and dryers make up the core of its tool range, sold at drugstore prices.
Top products: Cuticle Trimmer· Eyelash Curler
Website: revlon.com |Brands like Revlon
Popularity 9.9/10
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3
Panasonic
Dryers and facial devices with ionic and nanoe features from a large electronics maker.
Top products: Ion Boost· Vitalift EH-SP86-K
Website: panasonic.com |Brands like Panasonic
Popularity 8.2/10
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4
Hot Tools
Gold-plated curling irons and dryers built for professional-style results, priced above drugstore tools.
Top products: Marcel Hair Curling Iron· Tapered Curling Wand
Website: hottools.com |Brands like Hot Tools
Popularity 7.6/10
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5
EcoTools
Vegan, cruelty-free makeup brushes and sponges with recycled or bamboo handles at modest prices.
Top products: Vibrant Vibes Beauty Kit· Blurring Blender Makeup Sponge
Website: ecotools.com |Brands like EcoTools
Popularity 7.4/10
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6
Mary Kay
Direct-sale brand whose applicator brushes and palette tools come bundled with its cosmetics lines.
Website: marykay.com |Brands like Mary Kay
Popularity 7.1/10
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7
Real Techniques
Sponges and synthetic brushes designed for blending, with a range that suits budget-conscious makeup users.
Website: realtechniques.com |Brands like Real Techniques
Popularity 6.9/10
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8
Sally Hansen
Nail nippers, eyelash curlers and facial tools that sit alongside its nail polish range.
Top products: Ingrown Be Gone Nail Nipper· Deluxe Metal Eyelash Curler
Website: sallyhansen.com |Brands like Sally Hansen
Popularity 6.7/10
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9
Sonic
Electric toothbrush heads and replacement brushes are the main focus of Sonic, with compatible heads for Philips Sonicare models. The brand also covers kids' toothbrushes and facial cleansing brushes. Its heads are made to fit existing electric toothbrush handles.
Website: usa.philips.com |Brands like Sonic
Popularity 5.8/10
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10
ELF
Affordable brushes, sponges and brush sets, a drugstore choice for makeup beginners.
Website: elfcosmetics.com |Brands like ELF
Popularity 5.6/10
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11
Braun
Rechargeable epilators and facial cleansing brushes, many sold with multiple attachments for body and face care.
Website: us.braun.com |Brands like Braun
Popularity 4.8/10
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12
Etude House
Seoul-based colour cosmetics label with puffs, brushes and applicators for everyday makeup.
Popularity 4.4/10
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13
wet n wild
Low-cost brushes and sponges sold alongside its mass-market makeup, widely found in drugstores.
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 4.2/10
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14
The Face Shop
Nature-inspired tools and sponges from a Korean label, usually sold with its plant-extract skincare.
Website: lgbeauty.com |Brands like The Face Shop
Popularity 3.9/10
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15
Bioré
Cleansers, scrubs, micellar water, toner, and other skincare products are available from Bioré. They were developed in collaboration with Japanese doctors to address particular skin issues. It is dedicated to delivering the best skin care and clear skin solutions for...
Website: biore.com |Brands like Bioré
Popularity 3.9/10
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16
Paul Mitchell
Salon hairdryers and flat irons sold alongside its professional haircare, priced mid-range.
Website: paul-mitchell.co.uk |Brands like Paul Mitchell
Popularity 3.1/10
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17
Mia Secret
Powder-and-liquid acrylic systems and gel kits aimed at nail technicians building extensions at the bench.
Website: miasecretnails.com |Brands like Mia Secret
Popularity 3.1/10
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18
Bobbi Brown
Sable-hair face brushes and precision eye tools, many built to be used with the brand's own powders and foundations.
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 3.0/10
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19
Shiseido
Prestige Japanese beauty house whose brushes and tools carry premium prices.
Website: shiseido.com |Brands like Shiseido
Popularity 3.0/10
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20
the SAEM
SAEM is a wide-ranging store for cosmetics, lifestyle items, cooking utensils, storage containers, airtight containers, and kitchen applications. Their embellishing collection caters to all cosmetics demands, cleaning, beautifying, adding to attractiveness, improving skin appearance, and relieving skin disorders. They do...
Website: thesaemcosmetic.com |Brands like the SAEM
Popularity 3.0/10
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21
PRADA
Luxury fashion house with designer makeup brushes that carry a high price for a small tool.
Top products: Powder Diffusing Makeup Brush
Website: prada.com |Brands like PRADA
Popularity 2.9/10
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22
COVERGIRL
Drugstore makeup label with sponges and brushes bundled into its colour lines.
Website: covergirl.com |Brands like COVERGIRL
Popularity 2.9/10
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23
Ardell
Lash specialist making false lashes, lash applicators and curlers at moderate prices.
Website: ardellshop.com |Brands like Ardell
Popularity 2.9/10
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24
Elizabeth Arden
Long-established cosmetics and fragrance company with brushes and tools sold alongside its skincare.
Website: elizabetharden.com |Brands like Elizabeth Arden
Popularity 2.7/10
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25
IBD
IBD has been in the nail care business for over four decades. They are professionals in the industry, and they make some of the highest quality stuff for their users. The company has a lot of nail lacquers and gel...
Website: ibdbeauty.com |Brands like IBD
Popularity 2.7/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Conair | conair.com | /conairbeauty | conair | @conairbeauty | convideo123 |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| Panasonic | panasonic.com | – | – | – | – |
| Hot Tools | hottools.com | /HotToolsPro | hottoolspro | @HotToolsPro | HotToolsMarketing |
| EcoTools | ecotools.com | /ecotools | ecotools | – | EcoToolsAccessories |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| Real Techniques | realtechniques.com | /realtechniques | realtechniques | @realtechniques | realtechniques |
| Sally Hansen | sallyhansen.com | /sallybeauty | sallybeauty | @sallybeauty | – |
| Sonic | usa.philips.com | /onesonicaudio | onesonic_audio_technologies | – | – |
| ELF | elfcosmetics.com | – | – | @elfcosmetics | – |
