The 30 best branded shoe brands

  • 30 brands ranked
  • Ranked by brand visibility

Nike, Jordan and adidas lead our ranking of 30 branded shoe brands. Compare what each brand makes, visit its official site, or shop it online.

Branded Shoe brands, ranked

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  1. 1

    Nike

    Air cushioning and Cortez heritage styles give Nike the widest spread, from running to basketball and everyday sneakers.

    Top products: Air Max 2017· Air Max Plus TN· Cortez Be True

    Popularity 10.0/10

  2. 2

    Jordan

    Basketball heritage sneakers built on Air Jordan silhouettes, with retro releases that sell out quickly.

    Top products: Air Jordan 3 Retro· Stay Loyal· Air Jordan 4

    Popularity 6.2/10

  3. 3

    adidas

    Predator football boots and Boost-cushioned Ultraboost trainers, with Stan Smith tennis classics for everyday wear.

    Top products: Grand Court Lo· Superskate Lo· 4DFWD 2

    Popularity 6.0/10

  4. 4

    New Balance

    Width options and grey-toned retro runners make New Balance popular with walkers and everyday wearers.

    Top products: 990v7· 574

    Popularity 4.2/10

  5. 5

    VANS

    Suede and canvas skate shoes, led by the padded-collar Sk8-Hi for street wear.

    Top products: Sk8-Hi

    Popularity 4.1/10

  6. 6

    Converse

    Canvas classics such as All Star high tops and Jack Purcell lows, a simple everyday pick.

    Top products: Jack Purcell· Chuck Mid

    Popularity 3.7/10

  7. 7

    ASICS

    Court and golf shoes alongside gel-cushioned running trainers, with light cushioning for sport and daily wear.

    Top products: Upcourt 4· Gel Course Glide

    Popularity 3.4/10

  8. 8

    Hoka One One

    Thick-soled maximalist running shoes built for cushioning on long runs and recovery days.

    Popularity 3.3/10

  9. 9

    PUMA

    Street-style sneakers and racing-inspired trainers, often made in collaborations with musicians and designers.

    Top products: Tazon 5· Darter Pro· Pounce Lite

    Popularity 3.3/10

  10. 10

    Reebok

    Retro-leaning sneakers, with the Club C tennis shoe and classic styles giving it a lifestyle focus.

    Top products: Club C 85· Flexagon Energy TR 2· G6

    Popularity 2.5/10

  11. 11

    Saucony

    Running-focused trainers with neutral and stability models, popular with runners wanting a secure feel.

    Popularity 2.4/10

  12. 12

    Crocs

    Clogs with Croslite foam and pivoting heel straps, suited to kitchens, gardens and pool days.

    Popularity 2.3/10

  13. 13

    Merrell

    Moab hiking boots with Vibram soles and waterproof leather uppers, built for rough trails and hikes.

    Popularity 2.1/10

  14. 14

    Lucky Brand

    Denim-led fashion brand whose footwear covers casual sandals, boots and sneakers for everyday wear.

    Popularity 2.1/10

  15. 15

    Cole Haan

    Leather loafers, oxfords and boots with cushioned insoles, aimed at office wear and travel for men and women.

    Top products: Vartan 2.0 Midcut

    Popularity 2.0/10

  16. 16

    Tory Burch

    For women who want polished everyday style, Tory Burch sells dresses, sandals, flat shoes and eyeglass frames under a label founded by American designer Tory Burch. Its styling mixes classic silhouettes with a personal touch that carries across handbags and...

    Popularity 2.0/10

  17. 17

    Michael Kors

    Michael Kors Shoes, handbags and crossbody bags are the signature lines of the American accessories label founded in 1981. Wallets, footwear and jewelry are also made under the label. Its designs feature a polished, glamorous look built around logo hardware...

    Popularity 1.9/10

  18. 18

    Allbirds

    Based in New Zealand, Allbirds is proud to offer footwear that is made from materials that are entirely natural. We aim to bring a change in the footwear industry through innovative styles that offer high comfort and practicality. As a...

    Popularity 1.7/10

  19. 19

    Coach

    New York-based Coach makes handbags and leather accessories for women, and its range includes crossbody bags, ladies purses and women's wallets. Its classic leather styles are built for everyday carry, and the collection pairs daily-use bags with smaller leather goods....

    Popularity 1.7/10

  20. 20

    Gucci

    Set up in 1921 by Guccio Gucci, Gucci rapidly became an iconic Italian brand worldwide. However, the family started experiencing multiple disputes, which the brand got caught up in, leading to the Gucci family being overthrown from the industry. Later,...

    Popularity 1.6/10

  21. 21

    Altra

    Altra was founded by a high school cross-country athlete duo. Their love for footwear pushed them to innovate shoes that were not an impediment to free jogs and runs. Shoes are categorized based on requirements: hikes, gym training, walking shoes,...

    Popularity 1.6/10

  22. 22

    Hey Dude

    Hey Dude offers footwear solutions for men, women, and youths. There are several options to select from, like shoes, slip-on, boots, sandals, occasions, casuals, etc. There is a size guide available on their website for quick reference and a self-explanatory...

    Popularity 1.5/10

  23. 23

    Keds

    Having comfortable shoes makes our lives so much easier. From going on casual strolls to running a marathon, finding a pair that caters to your feet' needs is essential. Keds brings you a collection of comfortable unisex shoes and accessories...

    Popularity 1.4/10

  24. 24

    Dansko

    Dansko, founded in 1990, allows its clients to use any footwear to purchase products in a range of designs. It assists in producing high-quality footwear and marketing its products where consumer goods are classified into numerous categories, including men's, women's,...

    Popularity 1.4/10

  25. 25

    FILA

    Fitness, work, and professionalism is all that one can discover at Fila! Discover all their premium apparel collections at sensible rates on their website or store outlets. Celebrating its 110th anniversary, the brand has collaborated with prominent fashion brands releasing...

    Popularity 1.4/10

  26. 26

    Vionic

    Vionic's products, which range in style from casual to elegant, have one purpose: to provide comfort and support. Vionic's unique biomechanical approach ensures that each pair is tailored to your exact needs, whether you have flat feet or wide arches...

    Popularity 1.3/10

  27. 27

    Mizuno

    Mizuno USA is a leader in the sporting goods market and sells apparel and accessories for sports like Golf and Baseball. They are all about pushing the limits and bringing out the full potential of people. The brand's products are...

    Popularity 1.3/10

  28. 28

    Clarks

    Clarks designs shoes for women, girls and boys, from sandals to everyday footwear. The British company traces its roots to sheepskin slippers made by Cyrus and James Clark about two centuries ago, and its Desert Boot is a well-known style...

    Popularity 1.3/10

  29. 29

    Sorel

    Having shoes that go through all the seasons and make you look stunning is something every footwear lover wants. Sorel fulfills all your requirements as they offer a wide range of boots, shoes and other kinds of footwear. The company...

    Popularity 1.3/10

  30. 30

    KEEN

    KEEN builds outdoor footwear and accessories from Portland, Oregon, and its work centers on hiking and water sports. The brand makes boots and shoes for men, women, and kids. Its footwear is widely worn by people who spend time on...

    Popularity 1.3/10

Branded Shoes Buying Guide

Shoes are an important part of our wardrobe, ensuring our comfort and style when going about our daily activities. With so many shoe brands and styles available on the market, choosing the perfect pair can be a daunting task. This buying guide will help you understand the factors to consider when buying branded shoes.

1. Style

The first consideration when buying branded shoes is the style. Think about why you need the shoes and what you’ll be using them for. Do you need them for work, exercise, social outings or just for casual wear?

Different brands specialize in different styles of shoes. Nike, for instance, is an expert in athletic footwear while Dr. Martens specializes in sturdy, casual boots. Before settling for a specific brand, research the styles they produce to ensure they produce shoes that meet your specific needs.

2. Comfort

Comfort is another critical factor when buying branded shoes. Shoes that fit poorly can cause discomfort, blisters, and even lead to injuries. When trying on branded shoes, consider the following:

  • Ensure that there is a thumb’s width of space between your longest toe and the inner tip of the shoe.
  • Check that there is ample wiggle room for your toes.
  • Ensure you can slide your index finger between the heel and the back of your foot.
  • Walk around the store to get a feel of how they fit.

If purchasing shoes online, read reviews from previous customers to gain insight into the shoe’s appropriateness regarding sizing and comfort.

3. Quality

The quality of branded shoes is another crucial aspect to consider when making a purchase. Ensure that if the shoe is made of leather that it is genuine leather, which is durable and has a longer lifespan than synthetic materials.

Quality shoes are typically welted, which means the sole is sewn to the upper part of the shoe. Goodyear welted shoes, in particular, have a strong and robust construction, making them more durable.

When considering a particular brand, research their history and heritage to understand the quality of materials and manufacturing processes employed. In essence, quality shoes may be expensive but are an investment in terms of durability and style.

4. Brand Reputation

The reputation of a shoe brand is essential. Before buying branded shoes, read reviews, and seek recommendations from friends, colleagues, and family who have used the specific brand. A brand that consistently produces high-quality shoes and provides exceptional customer service is preferred.

5. Price

Price is an essential factor when buying branded shoes. While high prices don't always guarantee quality, they often indicate the use of high-quality materials and manufacturing processes. However, this doesn't mean that lower-priced shoes don’t provide comfort or quality. It's essential to strike a balance between quality, comfort, and pricing.

To get a better deal, consider buying branded shoes during sales, clearance events, and check for any available promo codes and discounts.

6. Durability

The durability of the shoe is a vital consideration when purchasing branded shoes. A well-constructed shoe ensures longevity and avoids the need for a replacement in the near future. Research the material used to make the shoe, how the sole is attached to the shoe, and if the shoes are easily maintainable.

Additionally, consider the nature of the activity you’ll be involved in while wearing the shoes – a hiking shoe, for instance, should be durable enough to withstand rugged terrains.

7. Transparency and Ethical Considerations

Finally, when buying branded shoes, it’s essential to consider the transparency and ethical practices undertaken by the brand. Some brands utilize sustainable materials, have environmentally conscious manufacturing processes, and partner with communities to improve their well-being through different initiatives.

Additionally, brands that put ethical practices into consideration ensure that workers employed in their factories receive fair pay and are in safe working conditions.

Conclusion

Buying branded shoes can be a daunting task, but the considerations above will make the process easier. Research the style, comfort, quality, brand reputation, pricing, durability, and ethical aspect to ensure you make an informed purchase. Wearing the right shoe not only provides comfort but enhances your confidence, making you go about your daily activities with ease.

8. Arch Support

If you have flat feet, you may require shoes with proper arch support. Conversely, high arches may call for shoes with more cushioning to provide support and prevent foot pain. It is essential to understand the shape of your feet and the type of support a particular brand offers before purchasing a pair of shoes.

Some shoe brands invest in research and technology to produce shoes that provide optimal arch support, such as Asics and New Balance. Research the arch support offered by different brands before making a purchase.

9. Consider Your Wardrobe Style

When buying branded shoes, consider your wardrobe style. The shoes should complement your wardrobe and suit a range of outfits. A versatile shoe can serve multiple functions in your wardrobe, saving you money in the long run.

Classic shoes can be more versatile than trendy shoes, providing longevity in your wardrobe domain. Black leather shoes, sneakers or boots can be versatile shoe choices, making them a suitable investment for your wardrobe.

10. Break-In Period

Be sure to consider the break-in period when purchasing branded shoes. New shoes often require time to break-in and mold to the shape of your feet. Particular brands may require a more extended period for the shoes to conform to the shape of your feet.

Ensure you give yourself ample time to break in new branded shoes before using them for an extended period.

11. Toe Box Space

The toe box's space is an essential consideration when purchasing branded shoes, especially if you have wide feet. Shoes with a narrow toe box may cause discomfort and even lead to foot and leg pain over time.

When fitting shoes, ensure the toe box is spacious enough to accommodate your feet' shape and prevent any pain or discomfort while walking or standing.

12. Get Professional Fitting

A professional fitting can help you in purchasing branded shoes that best suit your feet' shape and size. Shoe stores have professional staff who can determine your feet' shape and size accurately and recommend suitable shoe brands.

Professional fitting can be helpful, especially when buying specialty shoes such as running or hiking shoes, that require a specific fit to ensure comfort and avoid injuries.

Conclusion

Buying branded shoes requires you to consider several factors before making a purchase. Arch support, break-in period, toe box space, professional fitting, and wardrobe style are just a few of the considerations you should have in mind.

Ensure you research your preferred brand to understand the reputation and quality of shoes they produce. Remember to strike a balance between price and quality, and ensure the shoes are versatile and complement your wardrobe's style. With these factors in mind, you can make an informed and well-throughout purchase of branded shoes suitable for your needs.