The 28 best women's cologne brands

  • 28 brands ranked
  • Ranked by brand visibility

Jo Malone, Demeter and Revlon lead our ranking of 28 women's cologne brands. Compare what each brand makes, visit its official site, or shop it online.

Women's Cologne brands, ranked

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  1. 1

    Jo Malone

    Light, citrus-led colognes with a London studio feel, where Blackberry & Bay and English Pear & Freesia are among the popular scents.

    Top products: Blackberry & Bay· English Pear & Freesia· Honeysuckle & Davana

    Popularity 10.0/10

  2. 2

    Demeter

    Scent-themed colognes built around everyday smells and nature rather than classic floral blends, with a loyal following for its unusual notes.

    Popularity 7.7/10

  3. 3

    Revlon

    Drugstore-priced fragrance and beauty brand, with mainstream colognes sold widely in pharmacies and department stores.

    Popularity 5.8/10

  4. 4

    Prince Matchabelli

    Vintage-style perfume house with long-running classics like Cachet and Wind Song, sold as sprays and mists.

    Top products: Cachet· Wind Song

    Popularity 3.2/10

  5. 5

    Victoria's Secret

    Sweet, flirty fragrances that echo its lingerie image, with Bombshell as the best-known scent for everyday wear.

    Top products: Bombshell

    Popularity 3.1/10

  6. 6

    Halston

    American fashion-derived label whose fragrances lean toward clean, modern scents sold through mainstream department stores.

    Popularity 2.8/10

  7. 7

    Police

    Italian eyewear brand whose fragrances are sporty and masculine-leaning, with mainstream unisex options at accessible prices.

    Popularity 2.6/10

  8. 8

    Tommy Hilfiger

    Preppy American sportswear label with light, fresh colognes that suit casual daywear and are easy to find in stores.

    Popularity 2.0/10

  9. 9

    Bath & Body Works

    Body mists and colognes in strong fruity and sugary scents, popular for layering and inexpensive everyday wear.

    Popularity 2.0/10

  10. 10

    Guerlain

    Parisian house behind Shalimar, a powdery vanilla oriental that has stayed its signature scent for nearly a century.

    Top products: Shalimar

    Popularity 1.9/10

  11. 11

    Mary Kay

    Direct-sales beauty brand whose fragrances are sold through consultants, generally soft and approachable in style.

    Popularity 1.9/10

  12. 12

    4711

    Historic German eau de cologne, the original citrus-fresh style that has been made for centuries and sold in a classic bottle.

    Popularity 1.8/10

  13. 13

    Fabergé

    Jewellery house whose fragrance line includes older masculine scents, now mostly found as vintage cologne.

    Popularity 1.8/10

  14. 14

    Philosophy

    Skincare-led brand whose fragrances are gentle and simple, aimed at light everyday scent wearing.

    Popularity 1.7/10

  15. 15

    Lattafa

    Dubai-based brand making strong, long-lasting Arabic-style perfumes and colognes at affordable prices.

    Popularity 1.6/10

  16. 16

    Elizabeth Arden

    Eight Hour Cream and Red Door fragrance lead the line from Elizabeth Arden, an American cosmetics company founded in 1910. Its facial skin care, face makeup and eau de parfum sit at the premium end of the market. Its makeup...

    Popularity 1.5/10

  17. 17

    Calvin Klein

    Calvin Klein started his own company in 1968 when the fashion industry in New York was down in the dumps. At first, Klein manufactured simple clothing for suits and coats and slowly increased his line to include sportswear with interchangeable...

    Top products: CK One· Eternity

    Popularity 1.5/10

  18. 18

    Bill Blass

    Bill Blass builds tailored suits, sportswear, dresses, and black-tie clothing. The brand also makes jeans and menswear alongside its tailored and evening pieces. Pieces are cut to fit closely, and the designs draw on classic American tailoring while keeping pace...

    Top products: Hot· Nude

    Popularity 1.4/10

  19. 19

    Shiseido

    Shiseido builds its skin care and makeup around Japanese beauty traditions and Western formulations. The company traces its roots to a Ginza pharmacy founded by Arinobu Fukuhara. Its face makeup, facial skin care, and travel-size sets are sold worldwide.

    Popularity 1.4/10

  20. 20

    Liz Claiborne

    With a vision for women who lead active lives, Liz Claiborne is a widely known and award-winning designer of women's clothing. We believe every woman deserves to have her signature style - one that is chic and sophisticated but also...

    Popularity 1.4/10

  21. 21

    Stetson

    Started in 1865, Stetson is all about authenticity, resourcefulness, and the diverse American spirit. They create products that last and have deep roots in the American tradition. Excellent fabrics and genuine leather combined with professional craftsmanship remain at the core...

    Popularity 1.3/10

  22. 22

    The Body Shop

    Vegan formulas shape the skin care lineup at The Body Shop, which covers face ointments, body scrubs and shea butter products. Body mists and eau de parfum sit alongside them, with a musk scent among the fragrances. The company says...

    Popularity 1.3/10

  23. 23

    Santa Maria Novella

    Officina Profumo Farmaceutica Santa Maria Novella Official Online Shop. Fast shipping throughout ITALY. Buy now.

    Popularity 1.3/10

  24. 24

    JAFRA

    JAFRA was established back in the year 1956. The company is focused on beauty products that celebrate the imperfections of all types of skin. The founder, Jan Day, started this beauty line to help all women feel beautiful in their...

    Popularity 1.3/10

  25. 25

    Ralph Lauren

    Based in New York, Ralph Lauren sells men's and women's clothing built around classic American style. Its men's polo shirts, long sleeve shirts and women's collections carry the brand's pony logo. The men's and women's lines share a classic look,...

    Popularity 1.2/10

  26. 26

    Jean Desprez

    Jean Desprez was born and brought up in the age of perfumes, which ignited his passion for creating them himself. He sought prominent names in the perfume industry to mentor him, and by 1928, he had successfully opened his perfume...

    Popularity 1.2/10

  27. 27

    Yardley

    Yardley English Lavender soap bars are the name's most recognised product, and the label also makes bath soaps, coconut oil, and perfumes. Its fragrances and bath products suit shoppers who want classic English scents for everyday grooming. Each product carries...

    Popularity 1.2/10

  28. 28

    GUESS

    The Marciano brothers wished to pursue the American dream and left their hometown in southern France. In 1981, Guess was established, where they redefined denim. Their jeans started selling like hot cakes in a matter of time. As an icon...

    Popularity 1.2/10