The 28 best cosmetic items brands
M·A·C, Mary Kay and Maybelline New York lead our ranking of 28 cosmetic items brands. Compare what each brand makes, visit its official site, or shop it online.
Cosmetic Items brands, ranked
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1
M·A·C
Pro-grade lipsticks and foundations with a very large shade range, plus collaboration limited editions that sell out quickly.
Website: maccosmetics.com |Brands like M·A·C
Popularity 10.0/10
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2
Mary Kay
Direct-sales skincare and colour line whose lip glosses and treatments often turn up in discontinued bundles.
Website: marykay.com |Brands like Mary Kay
Popularity 7.2/10
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3
Maybelline New York
Drugstore staple with mascaras and everyday foundations at affordable prices, easy to find in most pharmacies.
Website: maybelline.com |Brands like Maybelline New York
Popularity 5.7/10
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4
tarte
Vegan-leaning makeup with a strong focus on lashes and complexion, and its Tubing Mascara is a signature product.
Top products: Tubing Mascara
Website: tartecosmetics.com |Brands like tarte
Popularity 5.3/10
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5
COVERGIRL
Its LashBlast mascara and Outlast foundations sell in pharmacies, supermarkets and online stores nationwide.
Website: covergirl.com |Brands like COVERGIRL
Popularity 5.0/10
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6
Laura Geller
Baked powder foundations and pressed palettes at a mid-to-upper price point, popular for a soft, natural finish.
Website: laurageller.com |Brands like Laura Geller
Popularity 4.6/10
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7
Mally
Makeup-artist brand making bold shadow sticks and face-defining kits with a large pigment range at a fair price.
Website: qvc.com |Brands like Mally
Popularity 4.5/10
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8
Revlon
Long-running mass-market brand with foundations, lipsticks and nail colours sold in most pharmacies and supermarkets.
Website: revlon.com |Brands like Revlon
Popularity 4.5/10
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9
bareMinerals
Mineral-based powder foundation and buffing brushes, marketed as clean and cruelty-free, with a loyal following.
Top products: Refillable Buffing Brush
Website: bareminerals.com |Brands like bareMinerals
Popularity 4.4/10
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10
NYX
Butter Gloss is one of the lip products that draws the most attention from NYX Professional Makeup buyers. The brand comes from Los Angeles and makes cosmetics that are cruelty-free and vegan. Its eyeshadows and everyday makeup are formulated to...
Website: nyxcosmetics.com |Brands like NYX
Popularity 4.3/10
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11
Ardell
Specialist false-lash maker with a broad strip-lash range and individual clusters, usually cheaper than salon brands.
Website: ardellshop.com |Brands like Ardell
Popularity 4.2/10
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12
SeneGence
Long-wear lip colour system sold mainly through independent consultants, built around a multi-step lip set.
Website: senegence.com |Brands like SeneGence
Popularity 4.1/10
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13
NARS
Pricier prestige makeup with cult blushes and a finely textured foundation range, often chosen by makeup artists.
Website: narscosmetics.com |Brands like NARS
Popularity 4.1/10
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14
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 4.0/10
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15
wet n wild
Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated...
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 3.9/10
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16
MAKE UP FOR EVER
Makeup Forever is exactly what it sounds like. The company was founded in 1984, and they have been making cosmetics for all kinds of people. The company is dedicated to the industry, and they always come up with new beauty...
Website: makeupforever.com |Brands like MAKE UP FOR EVER
Popularity 3.8/10
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17
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 3.8/10
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18
Kevyn Aucoin
Visionary makeup artist Kevyn Aucoin established his firm in 1992, launching it with goods that would shape several decades of beauty trends. They provide groundbreaking beauty solutions now to carry on this history. To ensure that you always appear bright...
Website: kevynaucoinbeauty.com |Brands like Kevyn Aucoin
Popularity 3.5/10
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19
Shiseido
Shiseido builds its skin care and makeup around Japanese beauty traditions and Western formulations. The company traces its roots to a Ginza pharmacy founded by Arinobu Fukuhara. Its face makeup, facial skin care, and travel-size sets are sold worldwide.
Website: shiseido.com |Brands like Shiseido
Popularity 3.4/10
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20
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: smashbox.com |Brands like Smashbox
Popularity 3.4/10
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21
Elizabeth Arden
Eight Hour Cream and Red Door fragrance lead the line from Elizabeth Arden, an American cosmetics company founded in 1910. Its facial skin care, face makeup and eau de parfum sit at the premium end of the market. Its makeup...
Website: elizabetharden.com |Brands like Elizabeth Arden
Popularity 3.1/10
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22
Hard Candy
Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the...
Website: hardcandy.com |Brands like Hard Candy
Popularity 3.1/10
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23
Urban Decay
Urban Decay's range is anchored by long-wear eyeshadow palettes, including nude shades. Eyeliners, face makeup and travel-size versions of its popular products are included in the line, alongside the core palettes. Its formulas are built for strong colour payoff and...
Website: urbandecay.com |Brands like Urban Decay
Popularity 3.1/10
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24
Guerlain
Guerlain's objective is to instill a Culture of Beauty through emulating the art of living. Guerlain has inspired many with its hand-crafted masterpieces that are expressions of joie de vivre, offering an unparalleled selection of scents, cosmetics, and skincare items....
Website: guerlain.com |Brands like Guerlain
Popularity 2.9/10
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25
L.A. COLORS
L. A COLORS brings a pop of color into the dull and monotonous life. It is a cosmetics brand that plays with bright pigments. They are committed to providing their customers with a broad color palette and not only the...
Website: lacolors.com |Brands like L.A. COLORS
Popularity 2.9/10
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26
Givenchy
Hubert de Givenchy created Givenchy, a French luxury designer ready-to-wear and fashion business, in 1952. It now focuses on Haute Couture and Ready to Wear designs under the creative guidance of Clare Waight Keller. Its mission is to unite a...
Website: givenchy.com |Brands like Givenchy
Popularity 2.8/10
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27
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 2.8/10
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28
Stila
Stila's purpose is to encourage women to express themselves through cosmetics. Stile is derived from the Italian word stile, which means style or design. A team makes Stila's products of famous makeup artists with the fashion industry in mind. They...
Website: stilacosmetics.com |Brands like Stila
Popularity 2.7/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| tarte | tartecosmetics.com | /tarte-cosmetics | tartecosmetics | @tartecosmetics | tartecosmetics |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| Laura Geller | laurageller.com | /LauraGellerBeauty | lauragellerbeauty | – | LauraGellerUS |
| Mally | qvc.com | /mallybeauty | mallybeauty | – | MallyTVProductions |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| bareMinerals | bareminerals.com | /bareminerals | bareminerals | @bareminerals | – |
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
