The 30 best eye gel liner brands in 2026
NYX, Smashbox and Maybelline New York lead our ranking of 30 eye gel liner brands. Compare what each brand makes, visit its official site, or shop it online.
Eye Gel Liner brands, ranked
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1
NYX
NYX is one of the budding professional make-up brands across the globe. The brand supports and vocalizes self-expression and boldness. Originating from Los Angeles, NYX has cruelty-free and 100% vegan products that last longer than usual make-up. Use their expert formulas and ace the basic cosmetic glow by getting all creative with your looks. They also support equality for all, thus, believing in the dynamic world revolutionizing to inclusivity. Have you explored their classics yet? Their Butter Gloss is worth a try.
Website: nyxcosmetics.com |Brands like NYX
Popularity 10.0/10
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2
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional makeup artists and photographers put their cosmetics to the test in a Los Angeles picture studio. It is now open to the broad masses. They provide professional cosmetics for men and women to wear on the move and for professional photographic assignments.
Website: m.smashbox.com |Brands like Smashbox
Popularity 9.4/10
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3
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.
Website: maybelline.com |Brands like Maybelline New York
Popularity 8.7/10
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4
ColourPop
ColourPop is a forward-thinking cosmetics business that offers more fantastic, premium goods at reasonable prices. They push the frontiers of innovation to produce appropriate items for any lifestyle or event. Its mission is to be your one-stop shop for all things beauty by providing the most comprehensive selection of cosmetics and skincare items online. Their goods are manufactured with more fantastic components, and they take pleasure in producing unique formulae that are also affordable. In their California production facility, each product is lovingly created with love.
Website: colourpop.com |Brands like ColourPop
Popularity 7.8/10
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5
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products. Moreover, it offers different gift sets and beauty tips to its consumers. The goods under this label include makeup for the face, lips, eyes, and brows; makeup brushes, creams, toner, makeup remover, moisturizer, etc.
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 7.4/10
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6
Mally
Do you also love cosmetics and skincare? Mally carries everything you need to keep your skin healthy and shining. Mally offers cosmetics for the face, eyes, and lips. Wedding day touch kit, every color shadow stick, and poreless face defender are among their best-selling items. Intense color lip glass, dark circle corrector, waterproof liner, lash mascara. All of these are of good quality and are reasonably priced.
Website: mally.com |Brands like Mally
Popularity 6.4/10
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7
M·A·C
MAC champions self-expression while encouraging creativity and is one of India's most echoed beauty and cosmetics brands. The brand strives to create ethical products on the skin, meaning they are consciously made. MAC x Stranger Things series of make-up explores quirkiness designed in the Hawkins style, allowing you to transform your look. You can also take the quiz recommendations on their website and avail yourself of MAC’s finest. Have you checked out their bestsellers yet?
Website: maccosmetics.com |Brands like M·A·C
Popularity 6.4/10
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8
L.A. Girl
L.A. Girl is focused on making items that provide incredible value while being fashionable and giving the best quality at an accessible price. Their gifted, creative makeup artists and beauty specialists work tirelessly to create new, innovative products inspired by the latest trends, emphasizing excellent performance for their discerning clientele. They are committed to offering the best beauty goods at reasonable pricing while maintaining excellent quality. With over a million items sold globally, they are the go-to brand for beauty enthusiasts everywhere.
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 6.4/10
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9
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 6.1/10
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10
Etude House
Etude was taking roots back in 1985. Etude has gained a lot of experience over the years and continues to grow. The joy of playing with the different colors and making discoveries about your beauty is undescribable. Etude is for...
Website: etudehouse.com |Brands like Etude House
Popularity 5.7/10
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11
MUA Make Up Academy
MUA is your one-stop-shop for any makeup, cosmetics, and beauty product. They offer a wide range of 100% vegan and cruelty-free products - from eye shadow palettes to nail stickers, you can find everything you need in one place. They...
Website: muastore.co.uk |Brands like MUA Make Up Academy
Popularity 5.2/10
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12
Urban Decay
Urban Decay is a cosmetics firm that sells more fantastic makeup to customers who desire long-lasting goods. They aim to develop creative and problem-solving cosmetics with the excellent color payoff, exceptional blend-ability, and long-lasting effects. They feel that makeup is...
Website: urbandecay.com |Brands like Urban Decay
Popularity 5.1/10
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13
Trish McEvoy
Trish’s artisan tools are made with the highest quality, cruelty-free, organic, and handcrafted and are considered to be one among the industry’s first and finest Makeup products. The company brand provides an impeccably finished look, seamless makeup routine, perfect layout,...
Website: trishmcevoy.com |Brands like Trish McEvoy
Popularity 4.6/10
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14
Ciaté
Ciate London was founded in 2009 by Charlotte Knight. She worked as a professional nail technician, and after opening the company, she introduced a lot of game-changing nail products to the market. The company has expanded into the other branches...
Website: us.ciatelondon.com |Brands like Ciaté
Popularity 4.6/10
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15
Youngblood Mineral Cosmetics
You need grounded products to enhance your raw facial perfection for your concrete radiant beauty. With youngblood mineral cosmetics, you are offered cosmetics for all skin types, made with natural materials that cause no pores, breakage, or irritation. With youngblood...
Website: youngbloodmineralcosmetics.com.au |Brands like Youngblood Mineral Cosmetics
Popularity 4.5/10
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16
Bellapierre
Bellapierre Cosmetics is a rapidly expanding company that focuses on cruelty-free and environmentally friendly cosmetics. Their products are always at the forefront of innovation, never cold and hot. They have everything you need, whether you want to try something new...
Website: bellapierre.com |Brands like Bellapierre
Popularity 4.5/10
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17
Marc Jacobs
Marc Jacobs is a fashion clothing and bags brand that provides elegant designs and A-Grade products. They have a wide range of clothing, from tops to dresses, and eye-catching and stunning bags range from totes to mini bags. The brand...
Website: marcjacobs.com |Brands like Marc Jacobs
Popularity 4.4/10
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18
The Body Shop
The Body Shop is a brand that works with nature providing you with its best, purely vegan beauty! Discover an array of fragrances in body mists and Eau Da Parfum, with their musk scent being the customer’s favorite. The company...
Website: thebodyshop.com |Brands like The Body Shop
Popularity 4.4/10
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19
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 4.3/10
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20
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation?...
Website: rimmellondon.com |Brands like Rimmel
Popularity 4.1/10
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21
GOSH
GOSH COPENHAGEN has a diverse product line, including cosmetics, perfumes, haircare, skincare, body care, and pharmaceuticals. With over years of experience in the industry and a strong focus on research and development, they aim to be at the forefront of...
Website: goshcopenhagen.com |Brands like GOSH
Popularity 3.8/10
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22
PHOERA
PHOERA is a cosmetics brand that is committed to making high-quality makeup products. They have everything from matte to creamy concealers to the bright red lip tint you have always wanted. They have a diverse range, so everyone with various...
Website: phoera-cosmetics.com |Brands like PHOERA
Popularity 3.6/10
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23
Shiseido
Shiseido’s creed is to stand out from the pack. Founder Arinobu Fukuhara had carved a path for himself when he set up a district pharmacy in Ginza. It was Japan’s first taste of Western-inspired pharmaceuticals. With more customers queueing outside...
Website: shiseido.co.uk |Brands like Shiseido
Popularity 3.5/10
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24
Hourglass
One of the essentials for day planning is the day planner and funky stickers made on purpose. One can be more creative with the planners by performing certain graphics, arts, designs, and patterns. These planners are of superior quality and...
Website: hourglassplanners.com |Brands like Hourglass
Popularity 3.5/10
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25
Missha
For over 20 years, Missha has been a dependable brand in skincare and cosmetics. They offer great-end, creative cosmetics at reasonable costs. Through their official websites, eBay shops, and a small number of approved retailers, their items are available in...
Website: misshaus.com |Brands like Missha
Popularity 3.4/10
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26
ULTA
Ulta, a cosmetic business, allows everyone to get the greatest beauty and skincare items from their website. The platform enables other firms to engage and offer their items online, giving buyers a diverse selection of options to purchase. Lip plumpers...
Website: ulta.com |Brands like ULTA
Popularity 3.0/10
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27
INGLOT
INGLOT is a global brand of cosmetics that has stores in 90 countries in more than 950 locations. They respect the individuality of every customer and try to create sophisticated and top-quality products. INGLOT has revolutionized makeup in recent years....
Website: inglotcosmetics.com |Brands like INGLOT
Popularity 3.0/10
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28
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to...
Website: toofaced.com |Brands like Too Faced
Popularity 3.0/10
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29
Absolute
Man has been enthusiastic about enhancing his looks since time immemorial. That’s why beauty products have so much demand even centuries later. Absolute New York is a popular brand of cosmetics and beauty products. Based in New York, as the...
Website: absolutenewyork.com |Brands like Absolute
Popularity 3.0/10
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30
Deborah
Deborah Cosmetics is a cosmetics and beauty product firm. The company's commitment to developing the best cosmetics and its family heritage and enthusiasm for innovation has resulted in a range of top goods at reasonable pricing. They blend Italian style...
Website: deborahmilano.com |Brands like Deborah
Popularity 2.9/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| Smashbox | m.smashbox.com | /smashbox-cosmetics | smashboxcosmetics | @smashbox | SmashboxCosmetics |
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| ColourPop | colourpop.com | /ColourPopCosmetics | colourpopcosmetics | @ColourPopCo | colourpopcosmetics |
| IT Cosmetics | itcosmetics.com | /itcosmetics | itcosmetics | @itcosmetics | itcosmetics |
| Mally | mally.com | /mallybeauty | mallybeauty | – | MallyTVProductions |
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| L.A. Girl | lagirlusa.com | /lagirlusa | lagirlcosmetics | @lagirlusa | lagirlcosmetics |
| Almay | almay.com | /almay | almay | @almaycosmetics | – |
| Etude House | etudehouse.com | /etudeglobal | etudeofficial | @etudeplay | etudeblog |
Eye Gel Liner Buying Guide: Everything You Need to Know
When it comes to eye makeup, the eyeliner is an essential product that completes any look. Among the different types of eyeliners available in the market, the gel liner is one of the most popular. It's perfect for creating bold and dramatic lines or a subtle, smoky look. In this buying guide, we'll take a deep dive into everything you need to know about buying the best eye gel liner.
What is Eye Gel Liner?
Eye gel liner is a type of eyeliner made from a creamy, gel-like formula. It comes in a little pot or jar and usually has a small brush to apply the product. The texture of the gel liner is similar to cream eyeshadows, and it is often referred to as a "cream liner." The gel formula makes it easy to apply, and it dries quickly. It is smudge-proof and water-resistant, and it lasts longer than other types of eyeliners.
Why Should You Use Eye Gel Liner?
There are many reasons why you should use eye gel liner. Here are a few:
- Easy to Apply: Gel liners are creamy and easy to apply. You can create any look from a subtle line to a dramatic cat-eye.
- Long-Lasting: Gel liners last longer than other types of eyeliners. They are smudge-proof and water-resistant, which means they won't smudge or fade away throughout the day.
- Intense Pigmentation: Gel liners have intense pigmentation, which means you can achieve a bold and vibrant look.
- Versatility: Gel liners are versatile and can be used to create different looks, from a simple line to a smoky eye.
- Smooth Finish: Gel liners give a smooth and even finish, which makes your eyes look more attractive.
Things to Consider When Buying Eye Gel Liner
When buying an eye gel liner, you need to consider these factors:
Formula
The formula is one of the most important factors to consider when buying an eye gel liner. The formula should be smooth and creamy, so it's easy to apply. It shouldn't be too thick or too runny. The texture should be just right so that it glides smoothly on your eyelids.
Pigmentation
Pigmentation is another crucial factor to consider when buying an eye gel liner. The pigmentation should be intense and consistent. It should be able to give you a bold and vibrant result with just one stroke. A good eye gel liner shouldn't require multiple layers to get the desired pigmentation.
Long-Lasting
A good eye gel liner should be long-lasting. It shouldn't smudge or fade away throughout the day. It should also be water-resistant and sweat-proof, so it lasts longer even in humid weather.
Brush Quality
The brush quality is another crucial factor to consider when buying an eye gel liner. The brush should be fine and precise, so it's easy to apply the product with accuracy. The bristles should be soft and flexible, so they don't irritate the eyelid. A good brush should pick up the right amount of product and distribute it evenly along the eyelash line.
Price
The price of an eye gel liner can vary, depending on the brand and quality. A good quality product can be pricey, but it's worth the investment. On the other hand, cheaper products can be a decent option for those on a tight budget. It's always best to opt for a product that's within your budget and meets all the other criteria.
Tips for Applying Eye Gel Liner
Applying eye gel liner may seem intimidating at first, but with these tips, you'll be able to master the technique in no time:
Prep Your Eyelids
It's essential to prepare your eyelids before applying the liner. Ensure that your eyelids are free from oil and dirt, so the product adheres smoothly. You can do this by washing your face with a gentle cleanser and drying it with a towel. Another way to prep your eyelids is to use an eyeshadow primer or a translucent setting powder.
Choose the Right Brush
Choosing the right brush is crucial in getting the desired result. The brush should be small, fine, and flexible, so it's easy to apply the liner precisely. A thin, angled brush is perfect for creating a winged or cat-eye look, while a small, round brush is ideal for a subtle line.
Use Short Strokes
Using short strokes might seem tedious, but it's the best way to create even and precise lines. Keep your hand steady and make short strokes along the eyelash line. Don't tug or pull on your eyelid, as this can cause wrinkles over time.
Start Slowly
If you're just starting with gel liner, it's best to start slowly. Begin with a thin line and gradually build up to a thicker line. It's easier to add more liner than to remove it.
Clean the Brush
Cleaning the brush after each use is essential to keep it in good condition. Wipe off the excess product with a tissue or a cotton pad, and then wash it with mild soap and water. Allow the brush to air dry before using it again.
The Best Eye Gel Liners in the market
Now that we know what to consider when buying an eye gel liner, let's take a look at some of the best products in the market.
Bobbi Brown Long-Wear Gel Eyeliner
The Bobbi Brown Long-Wear Gel Eyeliner is a favorite among makeup artists and enthusiasts alike. The formula is waterproof and smudge-proof, and it lasts up to 12 hours. The product comes in a range of shades, from classic black to vibrant blues and greens. The brush is small and fine, making it easy to create a precise line.
Inglot AMC Gel Eyeliner
The Inglot AMC Gel Eyeliner is another popular product in the market. The formula is rich and creamy, and it glides on smoothly without any tugging or pulling. The gel liner is waterproof and smudge-proof and lasts up to 14 hours. It comes in a range of shades, from classic black to vibrant purples and pinks. The brush is small and precise, making it easy to create a thin or thick line.
Maybelline Eye Studio Lasting Drama Gel Eyeliner
If you're on a budget, the Maybelline Eye Studio Lasting Drama Gel Eyeliner is an excellent option. This gel liner is long-wearing and smudge-proof, and it is available in four shades. The product comes with a brush that is easy to use and precise.
L'Oreal Paris Infallible Gel Crayon Eyeliner
The L'Oreal Paris Infallible Gel Crayon Eyeliner is another affordable option. The formula is creamy and easy to apply, and it sets to a long-lasting finish. This gel liner comes in a range of shades, from classic black to vibrant purples and blues. The product comes with a built-in sharpener, making it easy to get a precise and sharp point.
The Verdict
Choosing the best eye gel liner can be overwhelming, but by considering the formula, pigmentation, brush quality, and price, you can narrow down your choices. The Bobbi Brown Long-Wear Gel Eyeliner is an excellent investment for those who want a reliable and long-lasting product. The Inglot AMC Gel Eyeliner is also a great option for those who want a rich and pigmented formula. For those on a budget, the Maybelline Eye Studio Lasting Drama Gel Eyeliner and the L'Oreal Paris Infallible Gel Crayon Eyeliner are both excellent affordable options. With these tips and top picks, you'll be able to find the best eye gel liner that suits your needs and preferences.
