The 30 best eyeliner brands
NYX, Maybelline New York and Revlon lead our ranking of 30 eyeliner brands. Compare what each brand makes, visit its official site, or shop it online.
Eyeliner brands, ranked
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1
NYX
Budget-friendly pencils and liquid liners in a large shade range, with the Epic Wear liner stick a popular waterproof pick.
Top products: Slim Eye Pencil· Epic Wear Liner Stick· Slide On Pencil
Website: nyxcosmetics.com |Brands like NYX
Popularity 10.0/10
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2
Maybelline New York
Drugstore liners such as the Bold Liner, often sold in combo sets that bundle liner, mascara and kajal together.
Top products: Bold Liner
Website: maybelline.com |Brands like Maybelline New York
Popularity 9.8/10
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3
Revlon
ColorStay pencils with built-in sharpeners and a waterproof liquid liner, with bolder jewel tones like teal alongside black.
Top products: ColorStay Waterproof Eyeliner Pencil· ColorStay Liquid Liner
Website: revlon.com |Brands like Revlon
Popularity 9.1/10
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4
COVERGIRL
Affordable mass-market pencils such as Perfect Point Plus, a soft, easy-to-sharpen option for everyday daytime lining.
Top products: Perfect Point Plus Eyeliner Pencil
Website: covergirl.com |Brands like COVERGIRL
Popularity 7.4/10
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5
wet n wild
Very low-cost liners, from the MegaLiner liquid pen to gel retractables and kohl pencils, aimed at bold everyday looks.
Top products: MegaLiner· Mega Last Waterproof Retractable Gel Eyeliner· Color Icon Kohl Eyeliner Pencil
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 7.1/10
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6
Mary Kay
Mary Kay has been empowering women in the business world for a long time. It is an iconic brand that is not made in a day. Mary Kay has been operating successfully for over 50 years. 1963 was the year when the company started taking its first steps into the big industry. The beauty brand makes products that are perfect for daily use. No need to worry about your makeup melting mid-work. Mary Kay has a vast collection of lipsticks, eyeshadows, and other makeup that gives every day an easy no-makeup look.
Website: marykay.com |Brands like Mary Kay
Popularity 7.1/10
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7
M·A·C
Professional-leaning liners with a large shade selection, sold through its own counters as well as major retailers.
Website: maccosmetics.com |Brands like M·A·C
Popularity 6.1/10
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8
Urban Decay
Its 24/7 Glide-On pencil is the signature, waterproof and offered in dozens of shades with a rich, smudge-resistant finish.
Top products: 24/7 Glide-On Eye Pencil
Website: urbandecay.com |Brands like Urban Decay
Popularity 5.8/10
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9
Rimmel
British drugstore brand with Scandaleyes gel pencils and Soft Kohl kajal liners, good value for everyday wear.
Top products: Scandaleyes Waterproof Gel Pencil· Soft Kohl Kajal Eyeliner Pencil
Website: rimmellondon.com |Brands like Rimmel
Popularity 5.1/10
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10
Stila
Stay All Day liquid liner is the main draw, a waterproof formula in intense black and jewel tones.
Top products: Stay All Day Waterproof Liquid Eye Liner
Website: stilacosmetics.com |Brands like Stila
Popularity 5.0/10
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11
L.A. COLORS
Bright, pigmented budget liners from a brand built around bold colour rather than nude shades.
Website: lacolors.com |Brands like L.A. COLORS
Popularity 5.0/10
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12
ELF
Inexpensive gel and pencil liners that are pocket-friendly and easy to use, a good starting point for beginners.
Website: elfcosmetics.com |Brands like ELF
Popularity 4.7/10
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13
Mally
Mally's Evercolor gel liners are waterproof and come in starlight and matte finishes, sold as a salon-style option for lining the lash line.
Top products: Evercolor Starlight Waterproof Eyeliner
Website: qvc.com |Brands like Mally
Popularity 4.7/10
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14
Laura Geller
Gel and kajal liners sold in trio sets, with INKcredible metallic pencils for a shimmery finish.
Top products: INKcredible Waterproof Gel Pencil Eyeliner· Smooth Glide Gel Eyeliner
Website: laurageller.com |Brands like Laura Geller
Popularity 4.5/10
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15
Almay
Gentle formulas aimed at sensitive eyes, including an all-day pencil and a conditioning liquid liner in brown and black.
Top products: All Day Eyeliner Pencil
Website: almay.com |Brands like Almay
Popularity 4.4/10
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16
Hard Candy
Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the...
Website: hardcandy.com |Brands like Hard Candy
Popularity 4.2/10
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17
Sephora
Sephora is your beauty insider, providing tips, trends, and information on all things beauty. Shop their handpicked range of classic and rising brands' beauty, skincare, hair, fragrance, and more. Its purpose is to provide the most diverse selection of cosmetic...
Website: sephora.com |Brands like Sephora
Popularity 4.1/10
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18
nabi
Nabi Cosmetics is a new-age beauty industry company that specializes in the sale of quality assured beauty products. Their selection includes false lashes care, eye makeovers, lip makeup, facial beauty, nail polish sets, lip makeup sets, face beauty sets, nail...
Website: nabicosmetic.com |Brands like nabi
Popularity 4.0/10
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19
L.A. Girl
L.A. Girl is focused on making items that provide incredible value while being fashionable and giving the best quality at an accessible price. Their gifted, creative makeup artists and beauty specialists work tirelessly to create new, innovative products inspired by...
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 3.9/10
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20
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 3.8/10
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21
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to...
Website: toofaced.com |Brands like Too Faced
Popularity 3.7/10
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22
tarte
Vegan, cruelty-free and paraben-free formulas define Tarte's makeup line. The brand says its products are made without silicone, phthalates and mineral oil, and it uses clean, skin-friendly ingredients. Its face makeup is designed to apply smoothly and stay set through...
Website: tartecosmetics.com |Brands like tarte
Popularity 3.6/10
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23
Profusion
Profusion makes eyeshadow, eyeliner and glitter shades, and its makeup kits and sets cover many looks. The brand states that its cosmetics are tested cruelty-free and are meant for all skin types. Profusion has also released a Mean Girls Burn...
Website: profusioncosmetics.com |Brands like Profusion
Popularity 3.5/10
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24
Marc Jacobs
Marc Jacobs is a fashion clothing and bags brand that provides elegant designs and A-Grade products. They have a wide range of clothing, from tops to dresses, and eye-catching and stunning bags range from totes to mini bags. The brand...
Website: marcjacobs.com |Brands like Marc Jacobs
Popularity 3.5/10
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25
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 3.5/10
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26
ColourPop
ColourPop's range covers eyeshadow, glitter, lipstick, lip pencils and face powders for everyday makeup and special occasions. Its products are positioned as affordable, emphasizing bold color and easy-to-wear formulas.
Website: colourpop.com |Brands like ColourPop
Popularity 3.1/10
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27
bareMinerals
Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of people. Their makeup is made from quality ingredients and does not harm the skin. The company is also cruelty-free, and...
Website: bareminerals.com |Brands like bareMinerals
Popularity 3.0/10
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28
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: smashbox.com |Brands like Smashbox
Popularity 2.9/10
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29
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 2.9/10
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30
Lakmé
Lakmé produces face makeup, lipstick, eyeliner and facial skincare. The Indian cosmetics brand has been sold across India for decades and is familiar to many shoppers there. Its products are developed with research into the needs of Indian women and...
Website: lakmeindia.com |Brands like Lakmé
Popularity 2.8/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| wet n wild | wetnwildbeauty.com | /wetnwildcosmetics | wetnwildbeauty | @@wetnwildbeauty | wetnwildbeauty |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| Urban Decay | urbandecay.com | /urbandecaycosmetics | urbandecaycosmetics | @urbandecay | UrbanDecayYT |
| Rimmel | rimmellondon.com | /rimmellondon | rimmellondonuki | @Rimmellondonuk | rimmellondon |
| Stila | stilacosmetics.com | /stila-cosmetics-60696985475 | stilacosmetics | @stilacosmetics | stilavideo |
Eyeliner Buying Guide
If you want to achieve a dramatic or subtle eye look, eyeliner is a must-have makeup item. However, with so many types of eyeliners and brands available in the market, it can be overwhelming to choose the perfect one that will give you the desired results. In this eyeliner buying guide, we will help you understand the different types of eyeliners available, their pros and cons, and provide a list of recommended products to help you make an informed decision.
Table of Contents
- Pencil Eyeliners
- Gel Eyeliners
- Liquid Eyeliners
- Pen Eyeliners
- Kohl Eyeliners
Pencil Eyeliners
Pencil eyeliners are the most versatile and widely used type of eyeliner. They are available in a variety of shades and textures, making them suitable for creating different types of looks. Pencil eyeliners are easy to use, as they do not require any special brush or applicator. They also have a longer shelf life compared to other types of eyeliners, and they are generally more affordable.
However, there are some drawbacks to pencil eyeliners. They tend to smudge or smear easily, especially if you have oily eyelids or if you touch your eyes frequently. It can also be challenging to achieve a precise line with a pencil eyeliner, as they can be difficult to sharpen to a fine point, and they can also break easily.
Recommended Products
Maybelline Unstoppable Eyeliner Maybelline $6.78 This self-sharpening eyeliner glides on smoothly and stays put for up to 12 hours. It is waterproof, smudge-proof, and available in six stunning shades. Buy Now NYX Professional Makeup Mechanical Eye Pencil NYX $4.50 This retractable eyeliner has a smooth formula that glides on easily and stays put for up to 16 hours. It is available in 13 shades, including metallic and glittery options. Buy NowGel Eyeliners
Gel eyeliners come in a pot or a tube and require a brush for application. They offer a creamy, smooth formula that is easy to apply and blend. Gel eyeliners are smudge-proof and long-lasting, making them suitable for all-day wear. They also offer a high level of precision and control, enabling you to create sharp, clean lines and winged looks.
However, gel eyeliners may take some time to dry, and you need to be careful when applying them to ensure that they do not smudge or transfer. They can also dry out quickly if you do not store them properly and may require a separate brush, which can be an additional expense.
Recommended Products
Maybelline Eye Studio Lasting Drama Gel Eyeliner Maybelline $6.84 This gel eyeliner has a smudge-proof formula that lasts up to 24 hours. It comes with a brush for ease of application and is available in black, brown, and navy shades. Buy Now L'Oreal Paris Infallible Gel Lacquer Eyeliner L'Oreal Paris $9.97 This rich, creamy gel eyeliner glides on smoothly and stays put for up to 24 hours. It comes with a brush for precise application and is available in black, brown, and navy shades. Buy NowLiquid Eyeliners
Liquid eyeliners have a runny, liquid formula that is ideal for creating precise lines and intricate designs. They come in a variety of applicator types, such as brush tips, felt tips, and marker tips, each of which offers a different level of precision and control. Liquid eyeliners are waterproof and long-lasting, providing a high level of resistance to smudging and fading. They also dry quickly, so you do not have to wait long before applying mascara or eyeshadow on top of them.
However, liquid eyeliners can be tricky to apply, especially if you are not experienced with them. They can also dry out quickly if you do not store them properly or if you do not close the lid tightly after use. Liquid eyeliners may also be more expensive compared to other types of eyeliners.
Recommended Products
Stila Stay All Day Waterproof Liquid Eyeliner Stila $22.00 This award-winning liquid eyeliner has a precision tip that allows for easy application and maximum control. It is waterproof, smudge-proof, and available in 12 shades. Buy Now L'Oreal Paris Infallible The Super Slim Liquid Eyeliner L'Oreal Paris $8.95 This liquid eyeliner has a 0.4mm ultra-fine felt tip that allows for precision and control. It is waterproof, smudge-proof, and delivers up to 12 hours of wear. Buy NowPen Eyeliners
Pen eyeliners are similar to liquid eyeliners in terms of their runny formula and applicator type, but they often come in a pen-like format that is easier to use and control. Pen eyeliners offer a precise, sharp line that is perfect for creating cat-eye looks or intricate designs. They are also waterproof and long-lasting, providing a high level of resistance to smudging and fading. The pen format makes them ideal for travel or on-the-go touch-ups.
However, pen eyeliners may not offer as much precision and control as liquid eyeliners, depending on the quality of the pen tip. The formula may also dry out quickly or be prone to clogging, which can affect the performance and longevity of the product.
