The 30 best mascara brands in 2026
Maybelline New York, COVERGIRL and Rimmel lead our ranking of 30 mascara brands. Compare what each brand makes, visit its official site, or shop it online.
Mascara brands, ranked
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1
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.
Website: maybelline.com |Brands like Maybelline New York
Popularity 10.0/10
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2
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual, their goods perform admirably, allowing you to be your most attractive self. This makeup gives you a flawless appearance. Don't forget to use their exciting eye, lip, and nail products to add color to your cheeks, lips, and eyes. Check out their new TruBlend foundation for a beautiful complexion that lasts the whole day.
Website: covergirl.com |Brands like COVERGIRL
Popularity 6.8/10
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3
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.
Website: rimmellondon.com |Brands like Rimmel
Popularity 5.4/10
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4
Max Factor
Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of items, including foundation, mascara, lipstick, and eyeshadows. Its mission is to be a global leader in the glamour industry, inspiring women through beauty and assisting them in reaching their most significant potential. Their expertise in color, quality, and innovation has propelled them to the top of the cosmetics industry.
Website: maxfactor.com |Brands like Max Factor
Popularity 4.5/10
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5
tarte
Tarte is a business dedicated to creating outstanding products filled with healthy ingredients. They think that the secret to beautiful skin and long-lasting beauty begins with clean, pure ingredients—which is what they give, whether their products are vegan, cruelty-free, and paraben-free, or created without silicone, phthalates, and mineral oil. They utilize only natural, skin-friendly products and avoid toxic preservatives and other contaminants. This makeup applies smoothly and stays set all day, with no need for touch-ups.
Website: tartecosmetics.com |Brands like tarte
Popularity 3.5/10
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6
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to researching safe ingredients for their customer's and their family's health and cruelty-free cosmetics and packaging. They design with an eye toward quality and enjoyment, from their honors chocolate-scented eye makeup palettes to their advanced blending brushes and lip treatments.
Website: toofaced.com |Brands like Too Faced
Popularity 3.3/10
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7
Younique
Younique is a cosmetic business and a society of people who believe in sharing their love of beauty. They are a global brand that promotes an individual's self, originality, and soul. Younique aims to use premium-quality goods to elevate, empower, affirm, and eventually encourage personality in women worldwide. The company's skin care and color cosmetics primarily use rosewater, chamomile extract, and other natural ingredients. The items include gluten-free, vegan-friendly, and created using natural ingredients.
Website: youniqueproducts.com |Brands like Younique
Popularity 3.0/10
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8
wet n wild
Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated to creating more extraordinary items at a fair price. From cosmetics to face care, skincare, and nail care, their extensive selection of more significant goods will suit all of your needs. Their team exclusively provides you with fabulous cosmetics, skincare, and hair care products.
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 2.9/10
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9
No7
No7 Beauty is a beauty brand that started in 1935. The company aims to make women feel the best in their skin. The company's rich heritage and culture help make such a diverse range of products. Beauty can be costly,...
Website: us.no7beauty.com |Brands like No7
Popularity 2.7/10
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10
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 2.5/10
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11
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 2.4/10
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12
KIKO MILANO
KIKO MILANO is a well-known makeup and beauty brand that manufactures all kinds of makeup products. With more than 1400 high-quality makeup and beauty products, this Italian brand is famous among makeup lovers. The brand plays with many colors and...
Website: kikocosmetics.com |Brands like KIKO MILANO
Popularity 2.4/10
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13
Hard Candy
Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the...
Website: hardcandy.com |Brands like Hard Candy
Popularity 2.3/10
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14
Bourjois
Bourjois, a French beauty company with more than 170 years of history, is recognized as the top skincare expert in the world of cosmetics and makeup. The product collection includes BB creams and foundations, eye shadows, lipsticks, lip glosses, concealers,...
Website: bourjois.com |Brands like Bourjois
Popularity 2.3/10
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15
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 2.2/10
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16
Eyeko
Get the best of eye cosmetics and kits with Eyeko. Browse through various eye products such as eyeliners, Mascaras, eyeshadows, and more. They say your eye defines your gaze, so express your look very much with Eyeko. With Eyeko blogs,...
Website: eyeko.com |Brands like Eyeko
Popularity 2.1/10
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17
Yves Saint Laurent
Japanese stationery and makeup are the two most loved elements worldwide. Various brands are dealing with Japanese stationery, but very few with makeup. One of the most famous Japanese makeup brands is Yves Saint Laurent. Its primary vision is to...
Website: yslb.jp |Brands like Yves Saint Laurent
Popularity 2.1/10
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18
bareMinerals
Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of people. Their makeup is made from quality ingredients and does not harm the skin. The company is also cruelty-free, and...
Website: bareminerals.com |Brands like bareMinerals
Popularity 2.0/10
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19
Eveline Cosmetics
A distinguished cosmetics firm with a history spanning more than a century produces Eveline Cosmetics. Natural components are used in the company's product line to give every lady the assurance and ability to be attractive. Eveline Cosmetics can help you...
Website: evelinecosmeticsusa.com |Brands like Eveline Cosmetics
Popularity 1.9/10
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20
Oriflame
Oriflame originated in Sweden and has a different perspective of beauty. The company believes that beauty is not defined by how you look but by how you act and live. Oriflame is a beauty brand that enhances beauty as a...
Website: uk.oriflame.com |Brands like Oriflame
Popularity 1.9/10
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21
Laura Geller
Laura Geller is a skincare line that enhances your natural glow. They are dedicated to assisting you in becoming your most beautiful self: the version of yourself who radiates joy, confidence, and natural beauty from the inside. Laura Geller is...
Website: laurageller.com |Brands like Laura Geller
Popularity 1.9/10
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22
Elizabeth Arden
Elizabeth Harden is a top-rated American company dealing with cosmetics, skincare, and fragrance. Founded in 1910, it is known for its color-coordinated make-up sets and its extensive inventory of skin care treatments and products. Its premium luxury products have allowed...
Website: elizabetharden.com |Brands like Elizabeth Arden
Popularity 1.9/10
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23
Urban Decay
Urban Decay is a cosmetics firm that sells more fantastic makeup to customers who desire long-lasting goods. They aim to develop creative and problem-solving cosmetics with the excellent color payoff, exceptional blend-ability, and long-lasting effects. They feel that makeup is...
Website: urbandecay.com |Brands like Urban Decay
Popularity 1.9/10
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24
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 1.8/10
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25
Milk Makeup
Vegan and animal-free cosmetics are available from Milk Makeup. They create the best Milk cosmetic products with the best quality ingredients because they think what you put on your body should be as kind to you as it is to...
Website: milkmakeup.com |Brands like Milk Makeup
Popularity 1.7/10
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26
W7
Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It offers premium goods at cost-effective prices that are affordable for everyone. It provides a wide variety of items, including eye...
Website: w7makeup.com |Brands like W7
Popularity 1.7/10
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27
NARS
NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare and beauty items in various hues, textures, and finishes to serve your taste. The products are developed based on the...
Website: narscosmetics.com |Brands like NARS
Popularity 1.6/10
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28
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: m.smashbox.com |Brands like Smashbox
Popularity 1.6/10
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29
Laura Mercier
World-renowned cosmetic brand Laura Mercier was skillfully created to address the skin's demands. The company is well known for its top-notch goods and artistic skills, which have developed through time to satisfy the needs of today's affluent women. With a...
Website: lauramercier.com |Brands like Laura Mercier
Popularity 1.6/10
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30
Catrice
Catrice, a cosmetic brand, is the Max Factor of today. With their innovative products, you have the flexibility to play around and experiment, thanks to their premium ingredients and innovative formulae. Makeup, nail care, body and face care, and hair...
Website: catricecosmetics.com |Brands like Catrice
Popularity 1.6/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| Rimmel | rimmellondon.com | /rimmellondon | rimmellondonuki | @Rimmellondonuk | rimmellondon |
| Max Factor | maxfactor.com | /MaxFactorUK | maxfactor | @MaxfactorUK | MaxfactorUK |
| tarte | tartecosmetics.com | /tarte-cosmetics | tartecosmetics | @tartecosmetics | tartecosmetics |
| Too Faced | toofaced.com | /toofaced | toofaced | @TooFaced | toofacedcosmetics |
| Younique | youniqueproducts.com | – | – | – | – |
| wet n wild | wetnwildbeauty.com | /wetnwildcosmetics | wetnwildbeauty | @@wetnwildbeauty | wetnwildbeauty |
| No7 | us.no7beauty.com | /No7USA | no7usa | – | – |
| Physicians Formula | physiciansformula.com | /PhysiciansFormula | physiciansformula | @PFCosmetics | pfcosmetics |
Mascara Buying Guide
Mascara can be a game-changer when it comes to enhancing the natural beauty of your eyes. It is one of the most popular and essential makeup items for many women. However, with so many options available in the market, it can be confusing to choose the right one. This buying guide will help you understand the different types of mascara and what to look for when buying one.
Types of Mascara
There are several types of mascara, each serving a different purpose.
- Lengthening Mascara: As the name suggests, this mascara is specifically designed to elongate the lashes. It contains fibers that bind to the tips of the lashes and extend them beyond their natural length. This type of mascara is perfect for those with short lashes or those who want a dramatic look.
- Volumizing Mascara: Volumizing mascara is meant to thicken the lashes, giving them a fuller appearance. It contains polymers that coat the lashes and increase their diameter. This type of mascara is best for those with sparse lashes or those looking for a bold look.
- Waterproof Mascara: This type of mascara is designed to withstand sweat, humidity, and water. It is perfect for those who live in a humid climate, have allergies, or participate in water activities. However, it can be difficult to remove and may cause damage to the lashes if not removed properly.
- Curling Mascara: Curling mascara contains special ingredients that help lift and curl the lashes. It is perfect for those with straight or downward-pointing lashes or those who want to enhance their naturally curled lashes.
- Natural Mascara: Natural mascara is made from organic and natural ingredients, making it safe for sensitive eyes and those who prefer natural products. It may not provide as much length or volume as other types of mascara but is perfect for those who prefer a natural, subtle look.
What to Look for When Buying Mascara
When buying mascara, there are several factors that you should consider.
- Wand: The wand can greatly affect the way the mascara is applied. A large, fluffy brush will provide more volume, while a smaller, tapered brush will provide more precision for lengthening and separating the lashes. Choose a wand that suits your preferences and the type of look you want to achieve.
- Formula: The formula of the mascara will determine the type of finish it provides. Choose a formula that suits your needs, whether it be lengthening, volumizing, or curling. Also, consider the texture of the formula, as some may be clumpy or flaky.
- Ingredients: It's important to check the ingredients in your mascara, especially if you have sensitive eyes or skin. Look for mascaras that are paraben-free, fragrance-free, and hypoallergenic if you have any allergies or sensitivities.
- Brand: The brand can make a big difference in the quality and performance of the mascara. Look for well-known and trusted brands that have a good reputation for producing high-quality mascaras.
- Price: Mascara can vary greatly in price, ranging from a few dollars to over $50. While price doesn't always equate to quality, it's important to consider your budget and find a product that fits within it.
How to Apply Mascara
Before applying mascara, make sure your lashes are clean and dry. Use an eyelash curler to curl your lashes if desired. Then, follow these steps:
- Step 1: Hold the mascara wand horizontally and wiggle it back and forth at the base of your lashes.
- Step 2: Slowly comb the wand through your lashes, moving from the roots to the tips.
- Step 3: Apply additional coats if desired, but be careful not to apply too much as this can lead to clumping and flaking.
- Step 4: Use a lash comb to separate any clumps or to remove any excess mascara.
Remember to replace your mascara every 3-6 months to avoid the risk of bacteria buildup and eye infections.
Top Mascara Picks
Here are some top mascara picks that have received rave reviews from customers.
| Brand/ Product | Type | Price | Rating |
|---|---|---|---|
| L'Oreal Paris Voluminous | Volumizing | $8.99 | 4.4/5 |
| Maybelline New York Great Lash | Lengthening | $6.99 | 4.2/5 |
| Tarte Maneater | Volumizing | $23 | 4.3/5 |
| Lancome Hypnose | Volumizing | $28 | 4.5/5 |
| Benefit Roller Lash | Curling and Lengthening | $25 | 4.4/5 |
Final Thoughts
Choosing the right mascara can make a big difference in the way your eyes look. With so many types and brands available, it's important to consider your needs, preferences, and budget when making a purchasing decision. Remember to also consider the formula, ingredients, and wand when choosing a mascara. With the right mascara, you can enhance the natural beauty of your eyes and achieve that perfect look.
