The 30 best g string brands in 2026
Frank and Beans, Victoria's Secret and Frederick's of Hollywood lead our ranking of 30 g string brands.
-
1
Frank and Beans
Frank and beans bring you collections of men's, women's, and kids' underwear. One can find different types of undies like briefs, boxer briefs, bikini briefs, g-strings, seamless invisible, etc. These underwear are made from cotton, polyester, and modal materials and take utmost care of comfort after wearing them. Other accessories such as belts, bags, wash bags, etc., are also available. They provide complete details of the product, size guide, tightness or firmness of the underwear, and care instructions.
Shop on Amazon -
2
Victoria's Secret
Roy and Gaye Raymond had founded a lingerie company in 1977, which Leslie Wexner purchased in 1982. He soon expanded the company and increased its overall visibility, making it the largest lingerie brand in America. The brand promoted its products through models and fashion shows. It also introduced a cosmetics line and rapidly saw its presence increasing worldwide. This company is what we know as Victoria’s Secrets today.
Shop on Amazon -
3
Frederick's of Hollywood
Our bodies feel at ease when the cloth we wear is comfortable. One's skin feels safe when we carry the right fabricated lingerie. An American lingerie brand formerly named Frederick's of Hollywood offers safely curated and designer pieces in its collection that involves bras, corsets, panties, bedroom slippers, and a vast array of bridal, special occasion, and many more lingeries. Megastars like Marilyn Monroe and Madonna are its brand ambassadors. Their recent collaborations with Megan Fox have pushed their brand one step ahead of its competitors. Its collection is available on its online as well as in outlet stores.
Shop on Amazon
Ranks 4 to 30
-
4
Calvin Klein
Calvin Klein started his own company in 1968 when the fashion industry in New York was down in the dumps. At first, Klein manufactured simple clothing for suits and coats and slowly increased his line to include sportswear with interchangeable separates. What grabbed the attention of the masses was not his clothes but his scandalous advertisements emphasizing the sex appeal of many products. His obsession with fragrance also was a head-turner.
-
5
La Senza
La Senza is a fashion retailer brand from Canada specializing in intimate female apparel. A globally recognized brand for its high-quality products, La Senza, was founded in 1990 by Lawrence Lewin and Irving Teitelbaum. What was a small store back then is now a dominant retailer with over 300 locations across the globe. Products range from lingerie, bodysuits, cami sets, sleepwear, sport, and swimwear apparel. The brand functions under the private equity firm Regent, LP.
-
6
Coquette
Coquette is Canada's number one lingerie company, focusing on plus-size lingerie and creating the newest trends and collections. They are delighted to provide a wide range of styles to fit people of all shapes and sizes. They aim to make you feel good about yourself and confident in your underwear. Shop online confidently, knowing you're obtaining more outstanding goods at a reasonable price. They are one of Canada's premier online lingerie businesses, providing a diverse choice of unique designs at affordable costs, including plus-size and pregnancy lingerie.
-
7
Roma
Roma has been a costume and lingerie manufacturer since 1990. They design sexy and stunning apparel to make you feel confident. The brand offers bikini sets, Halloween costumes, clubs, and ravewear. Premium fabrics and intricate designing result in attractive apparel. They have achieved a great reputation in national and international markets by providing excellent service and high-quality products. Women love to wear Roma because they feel good and look great.
-
8
Cosabella
Cosabella is a brand that provides underclothes for women and night wears for both men and women. Several categories of bras are available, which can be easily separated according to the customer’s size. Lingerie is the leading seller on the website. All the measures in all the products are available. Customers can also select the product from the body type they have. Along with this, luxury nightwear is also an option for men and women.
-
9
Vision
Visions is a leading electronics company in Canada and have various brands of tech items like TVs and cell phones. They have every type of electronic that one can probably...
-
10
DREAM
We strive to become the most credible modern LED distributer, while providing the highest-quality lighting products on the market.
-
11
La Perla
La Perla is a luxury lingerie brand. Every piece is designed in Italy by women for women. Italian artisans use premium quality satins, silhouettes, and other materials, resulting in beautiful...
-
12
Classified
It is a German costume-making firm called Classified, founded in 1989. They have a wide range of clothing to choose from, where Christmas costumes, fairytales, and Halloween fun are among...
-
13
Roma Costume
Roma designs bikinis and Halloween costumes for women in vibrant colors and smooth clothing materials. The brand has bikinis for all occasions, whether it's for Christmas or clubbing. You will...
-
14
Elegant Moments
Elegant Moments is the largest supplier of lingerie, sleepwear, and hosiery to the leading department stores and retail chains in North America. They pioneered a novel idea over 15 years...
-
15
Jezebel
Jezebel is a fashion label that sells personal clothing for strong women. Their business aims to encourage femininity with greater sleepwear, loungewear, and other items. Its purpose is to offer...
-
16
Dita Von Teese
Beauty and elegance are the two common epitomes that can be used to describe the legendary glamour girl Dita Von Teese. This self-styled fashion icon became popular around the globe...
-
17
Seven ’til Midnight
Seven 'Til Midnight is an enterprise that produces exotic lingerie and undergarments for the women population. Their prime concern resides with making the design of products in the center to...
-
18
Bonds
Leading Australian clothing company Bonds sells the coziest and trendiest apparel for kids, adults, and women. Bonds offer cheap options for every mood and every event, whether you're dressed up...
-
19
ETAOLINE
ETAOLINE is a new underwear line that focuses on comfort. You may wear it freely and keep cool because it is the most comfortable material. When you wear it, the...
-
20
Lola Luna
It is certain that you will love a nice set of underwear and bras from LolaLuna Shop that will make your wardrobe look amazing. Since this French brand has been...
-
21
Femme
Occasions like prom, homecoming, weddings are supposed to be memorable. If La Femme dedicates themselves to manufacture and distribute an appropriate piece of clothing respective to such occasions, what else...
-
22
Lily
Lily Bridals is a bridal boutique specializing in one-of-a-kind and gorgeous wedding gowns. They think that every bride deserves to be celebrated in style, so they strive relentlessly to make...
-
23
Marlies Dekkers
Marlies Dekkers is a forward-thinking Dutch lingerie and bikini designer with an objective: to empower women. Her mantra, "dare to dream, develop, and be," is at the heart of all...
-
24
Felina
Felina designs for comfort. They promise that their products will make you feel the difference. They have inclusive sizing ranges to fit every body type, but they also offer a...
-
25
Jaxfstk
The Jaxfstk collection has an unlimited range of clothing options for men and women, from brand new and high-quality tank t-shirts to trendy women's dresses. The men's group will provide...
-
26
Candie’s
Candies are on a mission to make your outfit unique by adding some eyewear as well as providing you with sweet and love perfumes and fragrances. This brand deals with...
-
27
Trendz
Shore Trendz is a clothing brand for men and women based in Sunny, Florida. It is the producer of high-quality fashion apparel, and all its clothing is made in the...
-
28
Hanky Panky
Hanky Panky is a top-quality intimate apparel company that serves women of all ages and lifestyles. Hanky Panky seeks to meet every woman's demand for a comfortable, perfectly fitting pair...
-
29
RJM
RJM Promotions provides a diverse range of promotional items and corporate gifts. They are dedicated to providing the most fantastic service, quality, and value. Their user-friendly website offers hundreds of...
-
30
Jockey
With a history spanning over 100 years, Jockey is America's top men's underwear brand. Jockey.com has over 600 boxer briefs, briefs, t-shirts, tank tops, bras, and underwear for guys. With...
"Shop" links open Amazon search results for that brand. We may earn a commission; it does not affect the order of this list.
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Frank and Beans | frankandbeans.com.au | /frankandbeansunderwear | frankandbeansunderwear | @fbunderwear | Frank and Beans Underwear Australia |
| Victoria's Secret | victoriassecret.com | – | – | – | – |
| Frederick's of Hollywood | fredericks.com | /fredericks | fredericks_hollywood | – | Frederick's of Hollywood |
| Calvin Klein | calvinklein.us | /calvinklein | calvinklein | @calvinklein | – |
| La Senza | lasenza.com | /lasenza | lasenza | @lasenza | – |
| Coquette | coquette.com | /coquetteinternational | Coquette_lingerie | @CoquetteApparel | coquetteapparel |
| Roma | romacostume.com | /RomaCostume | romacostume | – | – |
| Cosabella | cosabella.com | /cosabella.madeinitaly | shopcosabella | @shopcosabella | cosabellalingerie |
| Vision | visions.ca | /VisionsElectronics | visionselectronics | @visionsdeals | – |
| DREAM | dreamlightsinc.com | – | – | – | – |
G String Buying Guide
G strings are intimate wear that are designed to provide minimal coverage to the intimate parts of the body. They are designed for wear under tight-fitting clothing or for their sexy appeal. G strings are available in a range of materials, colors, and designs, which can make it very confusing for someone looking to buy one. This G String Buying Guide will help you choose the best G string for your needs.
Types of G Strings
There are many types of G strings available; some are designed for comfort, while others are designed for sexy appeal. Below, we describe the main types of G strings:
V-string G String
The V-string G string is characterized by its unique V shape at the back, which exposes more of the buttocks. These types of G strings are designed to be worn under tight-fitting clothing as they leave no visible panty line. They come in a variety of materials including cotton, lace, and silk.
G-String with Thong Back
G-strings with a thong back feature a T-shaped back, which provides minimal coverage to the buttocks. They may come with a wider back, which provides additional coverage or a narrower back, which provides less coverage. These types of G strings can be worn under tight-fitting clothing, but they are mainly designed for their sexy appeal.
C-String G String
The C-string G string is a newer and unique design that is characterized by its lack of a waistband. The C-string is held in place by a flexible internal frame that slides into place between the buttocks. These G strings are designed for their sexiness appeal and can be worn under tight-fitting clothing. With no waistband to worry about, these provide no panty lines at all.
G String with Wide Band
G strings with wide bands provide more coverage than other types of G strings. The wider band ensures that the G string remains in place and does not ride up into the buttocks. These types of G strings are designed for comfort and can be worn under tight-fitting clothing.
Materials Used to Make G Strings
Below are some of the most common materials used to make G strings:
Cotton
Cotton is a popular material for G strings as it is breathable and comfortable. Cotton G strings are easy to care for and can be machine washed. They come in a range of colors and designs.
Lace
Lace is a popular material for lingerie, including G strings. It is sexy and delicate, making it perfect for intimate wear. Lace G strings are available in a wide range of colors and designs.
Silk
Silk is a luxurious material that is perfect for G strings. It is soft, breathable, and comfortable. Silk G strings are available in a range of colors and designs.
Satin
Satin is another popular material for G strings. It is smooth, shiny, and feels luxurious against the skin. Satin G strings are available in a range of colors and designs.
Factors to Consider When Choosing a G String
There are several factors to consider when choosing a G string, including:
Size
It is essential to choose a G string that fits well, as an ill-fitting G string can be uncomfortable to wear. Most G strings come in standard sizes, but it is always a good idea to check the vendor's size chart before making a purchase.
Style
The style of G string you choose will depend on your preferences and the occasion for wearing it. If you are looking for something sexy, then a V-string or thong back G string might be the best option. If you want something comfortable to wear under tight-fitting clothing, then a G string with a wide band might be more suitable.
Material
Choose a material that is comfortable, breathable, and fits your style. Cotton is a good option for everyday wear, while lace, silk, and satin are great for special occasions.
Color and Design
G strings are available in a wide range of colors and designs. Choose a color and design that you feel comfortable with and fits the occasion.
Care and Maintenance of G Strings
Proper care and maintenance of G strings will help them last longer and keep them looking their best.
Washing G Strings
Most G strings can be machine washed, but it’s essential to follow the care instructions provided with the G string. If the G string is made from delicate material such as lace or silk, consider hand-washing it instead. Use a mild detergent and avoid using fabric softeners to maintain the integrity of the material.
Drying G Strings
Avoid using a dryer to dry G strings as the high heat can damage the material. Hang the G string to dry or lay it flat on a towel to air dry.
Storing G Strings
Store G strings in a cool, dry place away from direct sunlight. Avoid storing G strings in plastic bags, as this can trap moisture and cause the G string to lose its shape.
Conclusion
A G string is an intimate piece of clothing that can make the wearer feel sexy and confident. When choosing a G string, consider the material, size, style, color and design. Proper care and maintenance of G strings will help them last longer and keep them looking their best.
