The 30 best gel eyeliner brands in 2026
Rimmel, PHOERA and INGLOT lead our ranking of 30 gel eyeliner brands. Compare what each brand makes, visit its official site, or shop it online.
Gel Eyeliner brands, ranked
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1
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.
Website: rimmellondon.com |Brands like Rimmel
Popularity 10.0/10
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2
PHOERA
PHOERA is a cosmetics brand that is committed to making high-quality makeup products. They have everything from matte to creamy concealers to the bright red lip tint you have always wanted. They have a diverse range, so everyone with various skin tones can avail themselves and use their products. The products are made out of high-end formulas that have been researched in the lab. PHOERA does not make you choose between quality and creativity but mix them in their products.
Website: phoera-cosmetics.com |Brands like PHOERA
Popularity 9.0/10
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3
INGLOT
INGLOT is a global brand of cosmetics that has stores in 90 countries in more than 950 locations. They respect the individuality of every customer and try to create sophisticated and top-quality products. INGLOT has revolutionized makeup in recent years. Keeping up with the modern trends and fashion, they are the masters of personalizing makeup for their customers. 60% of their goods are vegan and cruelty-free. INGLOT has worked with major beauty brands and fashion houses like Kenzo, Coach, and Badgley Mischka. They offer over 2500 products to meet the demands of their ever-growing consumer base.
Website: inglotcosmetics.com |Brands like INGLOT
Popularity 8.2/10
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4
Mally
Do you also love cosmetics and skincare? Mally carries everything you need to keep your skin healthy and shining. Mally offers cosmetics for the face, eyes, and lips. Wedding day touch kit, every color shadow stick, and poreless face defender are among their best-selling items. Intense color lip glass, dark circle corrector, waterproof liner, lash mascara. All of these are of good quality and are reasonably priced.
Website: mally.com |Brands like Mally
Popularity 6.6/10
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5
L.A. Girl
L.A. Girl is focused on making items that provide incredible value while being fashionable and giving the best quality at an accessible price. Their gifted, creative makeup artists and beauty specialists work tirelessly to create new, innovative products inspired by the latest trends, emphasizing excellent performance for their discerning clientele. They are committed to offering the best beauty goods at reasonable pricing while maintaining excellent quality. With over a million items sold globally, they are the go-to brand for beauty enthusiasts everywhere.
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 6.5/10
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6
Revlon
Revlon is a global leader in beauty and has a portfolio of famous brands that have struck a chord with people worldwide. The company deals with beauty, color cosmetics, hair, and skincare. With Elizabeth Harden and Charles Revson as the founders, the brand was bound to go far. Harden had created a bold red lipstick to signify solidarity for female soldiers in the World War. The brand has changed the lives of many today.
Website: revlon.com |Brands like Revlon
Popularity 6.1/10
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7
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.
Website: maybelline.com |Brands like Maybelline New York
Popularity 6.1/10
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8
Urban Decay
Urban Decay is a cosmetics firm that sells more fantastic makeup to customers who desire long-lasting goods. They aim to develop creative and problem-solving cosmetics with the excellent color payoff, exceptional blend-ability, and long-lasting effects. They feel that makeup is more than simply a technique to conceal defects; it is also a reflection of who you are on the inside. They value your uniqueness and inner attractiveness. They have become one of the market's most well-known companies because of their expanding array of eyeshadows, lipsticks, nail polishes, and other cosmetics.
Website: urbandecay.com |Brands like Urban Decay
Popularity 5.9/10
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9
Marc Jacobs
Marc Jacobs is a fashion clothing and bags brand that provides elegant designs and A-Grade products. They have a wide range of clothing, from tops to dresses, and eye-catching and stunning bags range from totes to mini bags. The brand...
Website: marcjacobs.com |Brands like Marc Jacobs
Popularity 5.4/10
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10
W7
Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It offers premium goods at cost-effective prices that are affordable for everyone. It provides a wide variety of items, including eye...
Website: w7makeup.com |Brands like W7
Popularity 4.9/10
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11
Ciaté
Ciate London was founded in 2009 by Charlotte Knight. She worked as a professional nail technician, and after opening the company, she introduced a lot of game-changing nail products to the market. The company has expanded into the other branches...
Website: us.ciatelondon.com |Brands like Ciaté
Popularity 4.5/10
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12
Etude House
Etude was taking roots back in 1985. Etude has gained a lot of experience over the years and continues to grow. The joy of playing with the different colors and making discoveries about your beauty is undescribable. Etude is for...
Website: etudehouse.com |Brands like Etude House
Popularity 4.2/10
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13
Miss Sporty
Miss Sporty is a beauty brand with various product ranges for every occasion to make you look good naturally. They offer a wide range of eyes essentials to be named as eyeliner & crayon pencil, eyeshadow, mascaras, and eyebrows; and...
Website: miss-sporty.com |Brands like Miss Sporty
Popularity 4.0/10
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14
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 3.8/10
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15
Napoleon Perdis
Napoleon Perdis is the most well-known luxury cosmetics brand in Australia. They handpick the best of the best from across the world and bring them right to your home, allowing every woman to be her greatest attractive self. Napoleon Perdis...
Website: napoleonperdis.com |Brands like Napoleon Perdis
Popularity 3.6/10
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16
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: m.smashbox.com |Brands like Smashbox
Popularity 3.4/10
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17
Shu Uemura
Shu Uemura is a cosmetic company range that specializes in makeup and skincare. All the products are made with the finest ingredients. Good materials ensure that the cosmetic range can sit well on your skin and cause no irritation. A...
Website: shuuemura-usa.com |Brands like Shu Uemura
Popularity 3.3/10
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18
KIKO MILANO
KIKO MILANO is a well-known makeup and beauty brand that manufactures all kinds of makeup products. With more than 1400 high-quality makeup and beauty products, this Italian brand is famous among makeup lovers. The brand plays with many colors and...
Website: kikocosmetics.com |Brands like KIKO MILANO
Popularity 3.2/10
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19
GOSH
GOSH COPENHAGEN has a diverse product line, including cosmetics, perfumes, haircare, skincare, body care, and pharmaceuticals. With over years of experience in the industry and a strong focus on research and development, they aim to be at the forefront of...
Website: goshcopenhagen.com |Brands like GOSH
Popularity 3.2/10
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20
Provoc
Previously, makeup was thought to be something that most people used to conceal their physical insecurities. However, this definition has shifted. People use makeup to accentuate all of their physical features. Provoc Makeup is one such brand that provides its...
Website: provocmakeup.co.uk |Brands like Provoc
Popularity 3.2/10
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21
Tony Moly
Tony Moly, a Korean cosmetics company, has a global following. Tony Moly has become a trendsetter in the cosmetics market, with thousands of products never seen before. Their goal is to deliver the best K-Beauty products that promote healthy, beautiful...
Website: tonymoly.us |Brands like Tony Moly
Popularity 2.8/10
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22
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 2.8/10
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23
Shiseido
Shiseido’s creed is to stand out from the pack. Founder Arinobu Fukuhara had carved a path for himself when he set up a district pharmacy in Ginza. It was Japan’s first taste of Western-inspired pharmaceuticals. With more customers queueing outside...
Website: shiseido.co.uk |Brands like Shiseido
Popularity 2.7/10
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24
Seventeen
Seventeen is a media brand that is built for teenagers to help them navigate through this time. They are teens' best friends and talk about things that they like. Want to learn more about an upcoming web series or want...
Website: seventeen.com |Brands like Seventeen
Popularity 2.6/10
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25
Deborah
Deborah Cosmetics is a cosmetics and beauty product firm. The company's commitment to developing the best cosmetics and its family heritage and enthusiasm for innovation has resulted in a range of top goods at reasonable pricing. They blend Italian style...
Website: deborahmilano.com |Brands like Deborah
Popularity 2.4/10
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26
blinc
Blinc Cosmetics creates tube mascara to find a solution that does not smear, flake, or run. Blinc's oil-free formula allows for all-day wear. Unlike many "waterproof" mascaras, they did not need to be removed with harsh makeup removers or washing....
Website: blincinc.com |Brands like blinc
Popularity 2.4/10
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27
SHANY
The usage of cosmetics is increasing in this 21st century. As a result of this, several cosmetics companies have been established worldwide. One such is the Shany which provides different cosmetics items to women customers. Nail color, makeup, and brushes...
Website: shanycosmetics.com |Brands like SHANY
Popularity 2.4/10
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28
Youngblood Mineral Cosmetics
You need grounded products to enhance your raw facial perfection for your concrete radiant beauty. With youngblood mineral cosmetics, you are offered cosmetics for all skin types, made with natural materials that cause no pores, breakage, or irritation. With youngblood...
Website: youngbloodmineralcosmetics.com.au |Brands like Youngblood Mineral Cosmetics
Popularity 2.4/10
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29
Missha
For over 20 years, Missha has been a dependable brand in skincare and cosmetics. They offer great-end, creative cosmetics at reasonable costs. Through their official websites, eBay shops, and a small number of approved retailers, their items are available in...
Website: misshaus.com |Brands like Missha
Popularity 2.3/10
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30
Mii
A brand that reaches beyond beauty and enables one to bring out the best of oneself with originality, popularly recognized as Mii. It believes in the simplicity of being confident as it radiates inner beauty more than anything else. The...
Website: miicosmetics.com |Brands like Mii
Popularity 2.3/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Rimmel | rimmellondon.com | /rimmellondon | rimmellondonuki | @Rimmellondonuk | rimmellondon |
| PHOERA | phoera-cosmetics.com | /PhoeraCosmetics | PhoeraWorld | – | – |
| INGLOT | inglotcosmetics.com | – | – | – | – |
| Mally | mally.com | /mallybeauty | mallybeauty | – | MallyTVProductions |
| L.A. Girl | lagirlusa.com | /lagirlusa | lagirlcosmetics | @lagirlusa | lagirlcosmetics |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| Urban Decay | urbandecay.com | /urbandecaycosmetics | urbandecaycosmetics | @urbandecay | UrbanDecayYT |
| Marc Jacobs | marcjacobs.com | /marcjacobsintl | marcjacobs | @marcjacobs | MarcJacobs |
| W7 | w7makeup.com | /W7makeup | w7makeupuk | @W7makeup | – |
Gel Eyeliner Buying Guide
Gel eyeliner is a popular choice for those who want a long-lasting, smudge-proof look. These eyeliners have a smooth, creamy consistency that allows for precise application and can be easily blended to achieve a variety of looks. Whether you're a beginner or a seasoned professional, this gel eyeliner buying guide will help you make an informed decision when purchasing your next favorite eyeliner.
Formula
When it comes to gel eyeliner, the formula is perhaps the most important factor to consider. Gel eyeliners should have a smooth, pigmented consistency that glides easily across the lid without pulling or tugging. Look for gel eyeliners that are water-resistant and smudge-proof, as these are the types that will stay put all day long. Most gel eyeliners are also long-lasting, so you don't have to worry about touch-ups throughout the day.
There are two types of gel eyeliner formulations: pot and pencil. Pot eyeliners come in a jar or a pot and require a brush for application. Pencil eyeliners, on the other hand, come in a retractable or sharpenable format and are applied directly to the lid. Pot eyeliners tend to have a creamier, more pigmented formula, while pencil eyeliners can have a drier consistency.
Application
The application of your gel eyeliner also plays a big role in the final look. Investing in a high-quality application brush is key to achieving a precise, clean line. Look for an angled brush or a fine-tipped brush that allows you to create both thin and thick lines. Gel eyeliner brushes should be soft and flexible, allowing you to easily apply the product without pulling or tugging on your skin. You can also use your fingers or a small sponge applicator for a softer, more diffused look.
When applying gel eyeliner, start at the inner corner of your eye and work your way outward. You can create a thin line for everyday wear or go for a thicker, more dramatic line for a night out. Experiment with different shapes and angles to create winged or cat-eye looks that complement your eye shape. Don't be afraid to make mistakes – gel eyeliner is easy to blend and fix with a small brush or cotton swab.
Color
Gel eyeliner comes in a variety of colors, from classic black and brown to vibrant blues and greens. When selecting your eyeliners, consider your skin tone and eye color. Black and brown eyeliners are versatile and suit most skin tones and eye colors. If you have lighter eyes, consider using a colored liner that complements your eye color. Blue and green are great for blue and green eyes, while purple and burgundy enhance hazel and brown eyes. For a bold, statement look, you can also try metallic or glittery shades.
Brands
When it comes to gel eyeliner, there are many brands to choose from. Some of the most popular and well-regarded brands include:
- MAC Cosmetics: MAC's fluidline gel eyeliner is a cult favorite thanks to its creamy texture, rich pigment, and long-lasting wear.
- Bobbi Brown: Bobbi Brown's gel eyeliner comes in a pot or a pencil format and boasts a waterproof, smudge-proof formula.
- Inglot: Inglot's AMC gel eyeliner is known for its intense color payoff and water-resistant formula, making it great for all-day wear.
- Maybelline: Maybelline's eye studio gel eyeliner is an affordable option that delivers bold, pigmented color and long-lasting wear.
- L'Oreal Paris: L'Oreal's infallible gel eyeliner is a popular choice thanks to its smooth texture, smudge-proof formula, and wide range of colors.
Price
The price of gel eyeliner can vary greatly depending on the brand and format. Pot eyeliners tend to be more expensive as they require a separate brush for application. Pencil eyeliners are generally more affordable, but they may not have the same creamy texture as pot eyeliners. In general, high-end gel eyeliners can cost between $20 and $30, while drugstore options typically range from $5 to $15. Keep in mind that a high price tag doesn't always guarantee quality – there are plenty of affordable options that perform just as well as their pricier counterparts.
Conclusion
Gel eyeliner is a versatile makeup product that can enhance any eye look. When purchasing a gel eyeliner, consider the formula, application, color, brand, and price to find the best option for you. Experiment with different techniques and looks to find what works best for your eye shape and personal style. With the right gel eyeliner, you can achieve a bold, statement look that lasts all day long.
