Alter Ego
A brand exclusively for hair salons recognized as Alter Ego is based in Italy and envisions performance, beauty, and sustainability with kindness, sophistication, and effectiveness. The label maintains a high standard and top-level for modern women to feel ecstatic with the use of its technical products, treatments, styling, or finishing. It provides solutions according to the needs, like anti-pollution, color protection, smoothing, restructuring, sun protection, hydration, toning, regulation, anti-irritation, shine, color retouch, ironing, and others.
