Regarding clothing brands, comfort is the foremost requirement of its customers. Bawbags underwear was founded in 2007 with a mission to keep them tidy while raising funds for cancer charities. The brand is subtle with its social media presence and decent e-commerce strategy. Bawbags offers different variety of underwear&boxers for men, women, and kids. The brand also provides other categories of accessories like beanies, tees, socks, and many more. They primarily operate in the UK.