Cube, a German bicycle and bicycle component company, is about performance. The firm was founded in 1992, and the name refers to the Cube form of individual components. There are road bikes, mountain bikes, city bikes, and e-bikes in the collection. The company's love for racing is evident in its goods, which include lightweight, sturdy, and extremely comfortable frames. It also creates unique technology to improve comfort, such as the IsoSpeed decoupler, which is built into the structure of several of its more great bikes.