Fizik, founded in 1996, creates smart, inspirational, and creative gear for every rider. The ability to create vibrant designs and ultra-tech performance aids in the endurance of various ranges in their collection. Road cycling and enduro are two of the most popular goods. They are designed to produce additional parts such as a shoe, bar tape, saddles, and lightweight equipment using creativity and technology. The most popular technologies are Infinito, Power Strap, Tiny Text, and Adaptive.