OBEY is a line of casual wear designed predominantly for the young audience. The clothing line is supplemented with a robust repertoire of accessories to couple with flashy, often baggy wear. It has well-curated collections, often through collaborations with other brands. A unique feature of OBEY is the OBEY records, the sizeable in-store music library available for perusal. Lookbooks peek into the model album to enable visualization of the best of the apparel collection.