Phat Farm
Midway through the 1990s, the Phat Farm brand was founded as a casual streetwear clothing business, gradually developing into a well-liked ready-to-wear collection. Phat Farm, intended to continue the lifestyle he represented, was created due to Russell Simmons' hip-hop growth. Many individuals of color lacked easy access to premium-quality urban apparel, which led to the establishment of the Phat Farm clothing line. The business is recognized for setting a new standard for fashion and streetwear in America by offering clothes made from premium materials at competitive costs.
