Top 30 Japan Cosmetics Brands in 2025

Shiseido’s creed is to stand out from the pack. Founder Arinobu Fukuhara had carved a path for himself when he set up a district pharmacy in Ginza. It was Japan’s first taste of Western-inspired pharmaceuticals. With more customers queueing outside the store each day, the pharmacy began to develop into the powerhouse it is today. Known for its clever fuse of Eastern and Western styles, the brand now serves customers worldwide.

Clé de Peau Beauté is a Japanese company founded in 1982 in an attempt to go beyond the full potential of skin cell science. The company’s scientists soon discovered that human skin naturally distinguishes positive stimuli, such as nutrients and sleep, from harmful stimuli, like pollution, to maintain peak condition. Since then, Clé de Peau Beauté’s scientists have started developing products that help maximize your skin’s radiance using various ingredients and solutions.

Shu Uemura is a cosmetic company range that specializes in makeup and skincare. All the products are made with the finest ingredients. Good materials ensure that the cosmetic range can sit well on your skin and cause no irritation. A wide collection of cosmetics for eyes, lips, and face is categorized. Shu Uemura also offers body oils and cleansing solutions. They always put the customer's needs before anything else and adapt to contemporary fashion trends.

In makeup-artist and professional circles, SUQQU is a respected and trusted name for creating high-quality and user-friendly makeup and skincare infused with new and developed properties that are professionally recommended and used in red carpet events, as well as film and TV. With a range of color cosmetics designed to be inclusive and skincare developed by dermatologists, their brand has earned the reputation of being a staple in every makeup artist's kit. 

Kanebo Cosmetics is a personal care product manufacturing company based in Minato-ku, Tokyo, Japan. They formulate beauty and makeup products that will allow us to feel the skin we want. Their product category includes skincare items, makeup products, and virtual makeup platforms. They offer to untie our inmost allure and bring about the splash of colors on our faces. Their products will have minimal damage to your skin with the proper and quantified use of ingredients and formulations. The concept behind launching this brand is the act of women's empowerment. It heightens hope and positive gesture toward our skin.

Can make is a Japan-based beauty brand. The collection includes a huge variety of items for base makeup, lips, nails, cheeks, and eyes for people with different skin tones. The official webpage even provides a category for makeup tutorials for a proper makeover. The other features include a diagnostic quiz that makes the user's choice more reasonable.

Jill Stuart is a beauty startup from New York. The brand is centered around fine-quality make-up, bath and body, fragrances and skincare that attract the eyes. Jill’s fashion product line started when she was 15, and since then, she has expanded her collection towards the cosmetic industry. The brand Jill Stuart Beauty is widely renowned for its quality and affordability. Rouge Lip Blossom, Loose Blush, White Floral Eau de Parfum, etc., are some of the brand's bestsellers.

RMK is a Japanese-based company that later on opened its outlets in Taiwan, Hong Kong, the UK, South Korea, and...

IPSA is a Chinese cosmetic company manufacturing skin care and other beauty products. It is based in Hong Kong and...

If the sweet tooth speaks French it craves French desserts, then explore Laduree. Inspired by the Parisienne café culture, the...

Kosa is a hair salon that offers a variety of treatments to people all over the world. Their hair repair...

Fashion is a walk of life for some people, and they choose the best to accompany them on this path....

Cosmetics are the products used for increased beauty. Pola is a cosmetics company whose products mainly focus on men and...

Koh Gen Do, reared on film sets, mixes the world's most delicate plants with Japanese care technology to nurture and...

Excel Medicine is a medical practice specializing in preventative health care. They can tackle the root causes of disease rather...

Japanese brands have made many strides toward makeup and calligraphy products for a decade. Koyudo is a highly successful marketplace...

All Cozy Honpo products are made with a blend of naturally derived components. Their goal is to create makeup become...

The top direct-sale manufacturer of cosmetics and beauty goods in the world is DHC. DHC makes nearly 400 goods in...

Avail the best of Anna Sui’s New York fashion apparel at your convenience. Since the 1970s, Anna Sui has been...

Daiso is a Japanese retailer that sells a wide range of merchandise. They prioritize providing an elevated product at an...

The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in...

No7 Beauty is a beauty brand that started in 1935. The company aims to make women feel the best in...

A premium lifestyle company called Tom Ford supports contemporary notions of sexuality, femininity, and gender. It provides a wide variety...

Acclaimed for its original prints and colors, Marimekko is a Finnish lifestyle design company that offers a range of female...

Sanrio is the ever-popular Japanese brand that licenses, designs, and produces products emphasizing cuteness. The brand aims to bring smiles...