The 30 best japan cosmetics brands in 2026
Shiseido, Clé de Peau Beauté and Shu Uemura lead our ranking of 30 japan cosmetics brands. Compare what each brand makes, visit its official site, or shop it online.
Japan Cosmetics brands, ranked
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1
Shiseido
Shiseido’s creed is to stand out from the pack. Founder Arinobu Fukuhara had carved a path for himself when he set up a district pharmacy in Ginza. It was Japan’s first taste of Western-inspired pharmaceuticals. With more customers queueing outside the store each day, the pharmacy began to develop into the powerhouse it is today. Known for its clever fuse of Eastern and Western styles, the brand now serves customers worldwide.
Website: shiseido.co.uk |Brands like Shiseido
Popularity 10.0/10
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2
Clé de Peau Beauté
Clé de Peau Beauté is a Japanese company founded in 1982 in an attempt to go beyond the full potential of skin cell science. The company’s scientists soon discovered that human skin naturally distinguishes positive stimuli, such as nutrients and sleep, from harmful stimuli, like pollution, to maintain peak condition. Since then, Clé de Peau Beauté’s scientists have started developing products that help maximize your skin’s radiance using various ingredients and solutions.
Website: cledepeaubeaute.com |Brands like Clé de Peau Beauté
Popularity 6.8/10
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3
Shu Uemura
Shu Uemura is a cosmetic company range that specializes in makeup and skincare. All the products are made with the finest ingredients. Good materials ensure that the cosmetic range can sit well on your skin and cause no irritation. A wide collection of cosmetics for eyes, lips, and face is categorized. Shu Uemura also offers body oils and cleansing solutions. They always put the customer's needs before anything else and adapt to contemporary fashion trends.
Website: shuuemura-usa.com |Brands like Shu Uemura
Popularity 6.8/10
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4
SUQQU
In makeup-artist and professional circles, SUQQU is a respected and trusted name for creating high-quality and user-friendly makeup and skincare infused with new and developed properties that are professionally recommended and used in red carpet events, as well as film and TV. With a range of color cosmetics designed to be inclusive and skincare developed by dermatologists, their brand has earned the reputation of being a staple in every makeup artist's kit.
Website: suqqu.com |Brands like SUQQU
Popularity 5.2/10
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5
Kanebo
Kanebo Cosmetics is a personal care product manufacturing company based in Minato-ku, Tokyo, Japan. They formulate beauty and makeup products that will allow us to feel the skin we want. Their product category includes skincare items, makeup products, and virtual makeup platforms. They offer to untie our inmost allure and bring about the splash of colors on our faces. Their products will have minimal damage to your skin with the proper and quantified use of ingredients and formulations. The concept behind launching this brand is the act of women's empowerment. It heightens hope and positive gesture toward our skin.
Website: kanebo-global.com |Brands like Kanebo
Popularity 5.1/10
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6
Canmake
Can make is a Japan-based beauty brand. The collection includes a huge variety of items for base makeup, lips, nails, cheeks, and eyes for people with different skin tones. The official webpage even provides a category for makeup tutorials for a proper makeover. The other features include a diagnostic quiz that makes the user's choice more reasonable.
Website: canmake.com |Brands like Canmake
Popularity 4.8/10
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7
Jill Stuart
Jill Stuart is a beauty startup from New York. The brand is centered around fine-quality make-up, bath and body, fragrances and skincare that attract the eyes. Jill’s fashion product line started when she was 15, and since then, she has expanded her collection towards the cosmetic industry. The brand Jill Stuart Beauty is widely renowned for its quality and affordability. Rouge Lip Blossom, Loose Blush, White Floral Eau de Parfum, etc., are some of the brand's bestsellers.
Website: jillstuartbeautyusa.com |Brands like Jill Stuart
Popularity 4.0/10
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8
RMK
RMK is a Japanese-based company that later on opened its outlets in Taiwan, Hong Kong, the UK, South Korea, and even Singapore. The company provides skin care, body care, and other makeup products to a wide range of customers spanning different countries. The brand also sells makeup tools, brushes, and similar accessories. The philosophy of the current creative director, Yuki, is to be genuine, creative, simple, natural, and above all, to be oneself.
Website: rmkrmk.com |Brands like RMK
Popularity 3.7/10
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9
IPSA
IPSA is a Chinese cosmetic company manufacturing skin care and other beauty products. It is based in Hong Kong and provides products according to an individual's skin tone, color, and other specifications. The company also offers online consultation and lets...
Website: ipsahk.com |Brands like IPSA
Popularity 3.5/10
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10
Laduree
If the sweet tooth speaks French it craves French desserts, then explore Laduree. Inspired by the Parisienne café culture, the establishment was founded in 1862 by Louis Laduree. He also introduced the famous Laduree macaron. Later on, they introduced other...
Website: laduree.fr |Brands like Laduree
Popularity 3.2/10
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11
KOSÉ
Kosa is a hair salon that offers a variety of treatments to people all over the world. Their hair repair program helps them keep healthy hair and scalp by providing hair and scalp treatments such as premium cuts and color...
Website: kos-hair.com |Brands like KOSÉ
Popularity 3.2/10
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12
Dolce&Gabbana
Fashion is a walk of life for some people, and they choose the best to accompany them on this path. From sunglasses to trousers, everything is supposed to be perfect in this life. That's why Dolce and Gabbana bring an...
Website: dolcegabbana.com |Brands like Dolce&Gabbana
Popularity 3.1/10
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13
POLA
Cosmetics are the products used for increased beauty. Pola is a cosmetics company whose products mainly focus on men and women. Their main product is the facial cosmetics items, although the hair care, healthy foods, and beauty foods are also...
Website: pola.com |Brands like POLA
Popularity 2.8/10
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14
Koh Gen Do
Koh Gen Do, reared on film sets, mixes the world's most delicate plants with Japanese care technology to nurture and safeguard its clients' complexions' potential ability to grow. Koh Gen Do is still a favorite among trained makeup artists and...
Website: kohgendocosmetics.com |Brands like Koh Gen Do
Popularity 2.7/10
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15
Excel
Excel Medicine is a medical practice specializing in preventative health care. They can tackle the root causes of disease rather than just its symptoms by emphasizing prevention. Through natural, specialized treatment regimens that are made to match each patient's individual...
Website: excelmedicine.com |Brands like Excel
Popularity 2.6/10
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16
Koyudo
Japanese brands have made many strides toward makeup and calligraphy products for a decade. Koyudo is a highly successful marketplace that focuses on makeup accessories and has even introduced calligraphy brushes inspired by their rich history from the Edo period....
Website: koyudo-collection.com |Brands like Koyudo
Popularity 2.6/10
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17
KOJI
All Cozy Honpo products are made with a blend of naturally derived components. Their goal is to create makeup become art for everyone, allowing for unlimited self-expression. Cozy Honpo feels that beauty can be defined in many ways. Bold to...
Website: koji-honpo.co.jp |Brands like KOJI
Popularity 2.3/10
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18
PAUL & JOE
Not following trends and creating timeless fashion pieces is what PAUL & JOE believes in. For more than 25 years, PAUL & JOE has dedicated itself to creating fashion pieces for the independent and chic woman. The brand is known...
Website: paulandjoe.com |Brands like PAUL & JOE
Popularity 2.1/10
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19
MUJI
MUJI brings a wide variety of high-quality products so that you live a life of comfort. Founded in Japan in 1980, the company runs with three core principles: Selection of materials, Streamlining of processes, and simple packaging. They offer stationery,...
Website: muji.us |Brands like MUJI
Popularity 1.9/10
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20
DHC
The top direct-sale manufacturer of cosmetics and beauty goods in the world is DHC. DHC makes nearly 400 goods in its facilities, including shampoos, hair care products, skincare products, cosmetics, and accessories, all at competitive costs. You may look, feel,...
Website: dhc.co.jp |Brands like DHC
Popularity 1.9/10
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21
Anna Sui
Avail the best of Anna Sui’s New York fashion apparel at your convenience. Since the 1970s, Anna Sui has been bringing the creative and innovative fashion persona to the world and has catered to consumers worldwide. Choose from varieties of...
Website: annasui.com |Brands like Anna Sui
Popularity 1.9/10
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22
Daiso
Daiso is a Japanese retailer that sells a wide range of merchandise. They prioritize providing an elevated product at an affordable price. They offer customers various options available, including online shopping and physical retail locations, for their favorite products. With...
Website: daisojapan.com |Brands like Daiso
Popularity 1.9/10
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23
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 1.9/10
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24
No7
No7 Beauty is a beauty brand that started in 1935. The company aims to make women feel the best in their skin. The company's rich heritage and culture help make such a diverse range of products. Beauty can be costly,...
Website: us.no7beauty.com |Brands like No7
Popularity 1.8/10
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25
Tom Ford
A premium lifestyle company called Tom Ford supports contemporary notions of sexuality, femininity, and gender. It provides a wide variety of goods, such as garments for men and women, shoes and bags for men, and cosmetics and scents for both...
Website: tomford.com |Brands like Tom Ford
Popularity 1.7/10
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26
Marimekko
Acclaimed for its original prints and colors, Marimekko is a Finnish lifestyle design company that offers a range of female clothing, bags, accessories, and home items. Marimekko believes that sustainability involves treating people and the environment with respect in everything...
Website: marimekko.com |Brands like Marimekko
Popularity 1.6/10
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27
Sanrio
Sanrio is the ever-popular Japanese brand that licenses, designs, and produces products emphasizing cuteness. The brand aims to bring smiles to people’s faces through its products. Incidentally, the brand was founded in 1960, an era of straight-laced practicality. Hoping to...
Website: sanrio.com |Brands like Sanrio
Popularity 1.5/10
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28
Dolly Wink
Eyes are one of the most precious body parts every human being has. Eye make-up is one of the most popular things because it is the most unique and useful portion of our bodies. It is an art most women...
Website: dollywink-jp.com |Brands like Dolly Wink
Popularity 1.3/10
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29
Hello Kitty
Want to gift yourself or your loved ones some Hello Kitty themed gifts and accessories? If yes, then Red Sakura can help. Hello Kitty embodies the kawaii or cuteness culture that has taken the world by storm. Red Sakura's Hello...
Website: redsakura.com.tw |Brands like Hello Kitty
Popularity 1.2/10
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30
Marc Jacobs
Marc Jacobs is a fashion clothing and bags brand that provides elegant designs and A-Grade products. They have a wide range of clothing, from tops to dresses, and eye-catching and stunning bags range from totes to mini bags. The brand...
Website: marcjacobs.com |Brands like Marc Jacobs
Popularity 1.2/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Shiseido | shiseido.co.uk | /shiseidoginzatokyo | shiseido | – | shiseido |
| Clé de Peau Beauté | cledepeaubeaute.com | /CledePeauBeauteUS | cledepeaubeaute | – | cledepeaubeauteUS |
| Shu Uemura | shuuemura-usa.com | /shuuemuraUSCA | shuuemura | @shuuemura | shuuemuraTV |
| SUQQU | suqqu.com | /suqqu.official | suqqu_official | @suqqu_official | SUQQU Official |
| Kanebo | kanebo-global.com | /ads | – | – | – |
| Canmake | canmake.com | /CANMAKE.TOKYO | canmaketokyo | @CanmakeTokyo | キャンメイクCANMAKE |
| Jill Stuart | jillstuartbeautyusa.com | /jillstuartbeautyus | glowwithjill | @glowwithjill | – |
| RMK | rmkrmk.com | – | rmkofficial | @rmkrmk_jp | RMKofficial |
| IPSA | ipsahk.com | /HKIPSA | ipsa_hk | – | – |
| Laduree | laduree.fr | /MaisonLaduree | maisonladuree | – | – |
