Top 30 Kids Toys Brands in 2025

The most popular brands for Kids Toys Includes Hasbro, Disney, Hot Wheels, LEGO, Mattel, Ravensburger, TOMY, GUND, CubicFun, NERF among many others.

1

Hasbro

Popular Brand

Hasbro is a company that is dedicated to making the world much more fun for children, families, and fans. Its experience in the play and entertainment industry allows it to provide the products of its choice to audiences worldwide. Its catalog comprises over 1500 brands, each of them being a toy or entertainment brand. Moreover, it also specializes in content acquisition, development, production, and distribution.

2

Disney

Popular Brand

The beloved family entertainment provider in modern times originated in Missouri. Walt Disney and a talented friend founded a studio to produce animated media based on folk tales and fairy tales. Disney’s fame came from a short film, Alice in Cartoonland, which proved to be a surprise hit, allowing him to further his career. Over time, Disney became one of the largest media conglomerates in the world.

3

Hot Wheels

Popular Brand
4

LEGO

Best Brand

Kids are always busy with their toys and always try to make something new with them. That is because of the age where they want to find something creative and innovative. That is why LEGO took the responsibility of building something that can be fun as well as creative for the kids. They introduced LEGO bricks so that kids can create what they dream of and make it work. LEGO is now present all around.

5

Mattel

Best Brand

Mattel is a toy company that is a global leader in the toys and entertainment industry. Its portfolio includes famous children’s brands such as Hot Wheels, fisher-price, and Barbie. Its journey began when Harold Matson and Elliot Handler founded the company in 1945. The company name combines both their surnames. The company focuses on empowering the younger generation by creating high-quality, fun products that keep them busy. Its products ensure that children grow through play.

6

Ravensburger

Best Brand

Ravensburger is a multi-channel worldwide firm and the leading European maker of jigsaw puzzles. Furth, Germany, is the company's headquarters. Ravensburger has been making puzzle games since 1883, when Otto Robert Maier created the company to provide more excellent puzzles unavailable elsewhere. The firm focuses on creating more great items for children, adults, and families that everyone can enjoy. Their extensive collection of puzzles provides entertainment, education, and pleasure for the entire family.

7

TOMY

Best Brand

Don’t kids become headstrong when it comes to toys? This means every parent is bound to be concerned regarding the toys their kids play with passionately. Here’s where Tomy plays its magic! The company skillfully manufactures fun-learn toys and nursery products for them. Over the years, they also introduced many of their sub-brands that cater to specific developmental needs of your kids. You will find everything from the Star Trek toys edition to play-together toys on the company website.

8

GUND

Best Brand

A well-known producer of soft toys and presents worldwide is GUND. Since the invention of the teddy bear in 1902,...

9

CubicFun

If you are looking for fun games that do not require a digital device, Cubic Fun is the place to...

10

NERF

NERF is a popular brand of toys created by Parker Brothers and currently owned by Hasbro. Invented in 1969, the...

11

Schleich

Whether you're searching for a game to play with your friends, family, or children, they offer something for everyone. You...

12

Maisto

Maisto is dedicated to making accurate and beautiful models of vehicles. They are passionate about the miniature models they make...

13

Bicycle

Mcbazel allows video game lovers to choose a high-quality and reliable accessory for their video games as it works on...

14

BRIO

BRIO is the world's top and most reputable manufacturer of the best quality children's toys. Their items are handcrafted with...

15

Jada Toys

Jada Toys is a global toy company dedicated to developing safe, inventive, and more fantastic toys that inspire children. Jada...

16

Burger King

Burger King Corporation (BKC) is an American fast-food restaurant corporation. The corporation has roughly 15,000 sites worldwide and serves approximately...

17

Academy

Academy is your one-stop store for all things hunting and outdoor. The brand has you covered with the top gear...

18

Hape

Hape is a company that was established in 1986 by Peter Handstein. The roots took place in Germany, but they...

19

Korimco

Were you planning to buy toys for children? Then soft toys are a good option as they are preferred worldwide—the...

20

PLAYMOBIL

Playmobil is an online gaming supply company that offers a variety of games for customers to discover and then purchase...

21

Wild Republic

The Wild Republic is a family-owned and operated business that was established in Ohio in 1979. The company started with...

22

Bburago

The Italian brothers Renato and Giuseppe launched BBurago in 1957. The letters "BB" represent for Bburago Brothers, and the name...

23

Casdon

The philosophy at Casdon has always been to provide high-quality products at a reasonable price. Casdon has an unrivaled record...

24

Jellycat

Jellycat has been creating unique and imaginative soft toys in London since 1999. Its love for experimenting with new designs...

25

Jazwares

Jazwares, Inc. is a toy company that creates, manufactures, sells, and licenses a wide variety of toys and accessories for...

26

Little Tikes

Little Tikes is a brand that provides superior quality kids' toys. They are committed to offering enjoyable and secure play...

27

WELLY

Welly is a producer of die-cast toy cars. They are the world's largest manufacturers and exporters of die-cast vehicles, and...

28

The Wiggles

Folks at The Wiggles adore children. They understand the value of early education and enjoyment, which is why they create...

29

Nanoblock

Kids and even adults look for games, but what if we modify our game to tricky and problem-solving. Nanoblocks brings...

30

Kidkraft

KidKraft is a renowned maker and supplier of children's toys and furnishings. Their items are intended to stimulate their imagination,...

Kids Toys Buying Guide

Buying toys for kids can be an overwhelming task, with so many options available in the market. It is essential to choose a toy that is not only entertaining but also safe and age-appropriate. This guide will help you navigate through the buying process and make an informed decision.

Age Range

One of the most crucial factors to consider while buying toys is the age range. Toys that are too complex or too simplistic can cause frustration or boredom in children. You can find age range recommendations on the toy's packaging or online description. Be sure to follow them to ensure that your child gets the most out of the toy.

Safety

Safety should be your top priority while buying toys for kids. Look for toys that are made of non-toxic materials, have no sharp edges, and do not pose any choking hazards. Avoid toys with small parts or batteries that can be swallowed or toys with long strings, cords, or ropes that can cause strangulation. Additionally, be sure to check for any recalls or safety warnings associated with the toy.

Quality

Choose toys made of durable materials that can withstand rough play and last longer. High-quality toys are less likely to break or malfunction, reducing the chances of accidents. Avoid toys made of cheap materials that may break or bend quickly.

Interactivity

The best toys are those that encourage learning, creativity, and social interaction. Look for toys that promote problem-solving, imagination, and exploration. Toys that require physical activity, such as bikes, scooters, and sports equipment, are excellent for improving children's motor skills and overall health. Interactive toys, such as board games, puzzle sets, and building blocks, promote bonding and teamwork.

Price

Budget is an important consideration while buying toys. However, expensive toys do not always mean the best. Evaluate the toy's quality, safety, and durability before considering its price. You may find excellent quality and entertaining toys at affordable prices.

Popular Toys by Age Group

Infants (0-1 years)

Infants at this age are beginning to explore their senses, so toys that stimulate their eyes, ears, and touch are ideal. Soft toys, such as plush animals or dolls, are perfect for developing their tactile senses. Toys that make sounds or play music can capture their attention and stimulate their ears. Consider buying toys that promote sensory exploration, such as textured balls, rattles, or teething toys.

Toddlers (1-3 years)

Toddlers at this age are developing their motor skills and independence. They enjoy toys that challenge their physical abilities, such as push and pull toys, ride-on cars, or building blocks. Interactive toys, such as play kitchens or doctor kits, can promote imaginative play and stimulate their cognitive abilities. Puzzles, simple board games, and musical instruments can help develop their problem-solving and motor skills.

Preschoolers (3-5 years)

Preschoolers at this age are developing their social, emotional, and cognitive abilities. Toys that encourage creativity, imagination, and exploration are ideal. Art supplies, such as crayons, markers, and paper, promote artistic expression and fine motor skills. Building sets, such as LEGO or magnetic tiles, encourage problem-solving and creativity. Pretend playsets, such as dollhouses or grocery stores, promote social and emotional development.

Elementary (6-8 years)

Elementary-aged children are developing their critical thinking, problem-solving, and interpersonal skills. Active toys and sports equipment, such as bicycles or balls, promote physical activity and health. Science kits or coding toys can promote STEM learning and enhance their cognitive abilities. Interactive board games, such as Monopoly or Clue, promote teamwork and social development.

Tweens (9-12 years)

Tweens at this age are transitioning into adolescence and developing their interests and identity. Toys that allow them to explore their interests and express themselves are ideal. Creative toys, such as arts and crafts kits or musical instruments, promote self-expression and artistic skill development. High-tech toys, such as drones or virtual reality headsets, can promote STEM learning and enhance their technological skills. Strategy games, such as chess or Risk, promote critical thinking and problem-solving skills.

Conclusion

Buying toys for kids can be a daunting task, given the numerous options available in the market. However, following the guidelines mentioned above can make the task more manageable and ensure that the toy you buy is age-appropriate, safe, and entertaining. Pay attention to the age range, safety, quality, interactivity, and price while buying toys. Additionally, consider popular toys by age group to find the best toys for your child's age and interests.

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