The 30 best long wear foundation brands
Maybelline New York, Revlon and Mary Kay lead our ranking of 30 long wear foundation brands. Compare what each brand makes, visit its official site, or shop it online.
Long Wear Foundation brands, ranked
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1
Maybelline New York
Drugstore staple whose Super Stay formula claims 30-hour wear, sitting in the affordable mid-price bracket.
Top products: Super Stay Active Wear 30 Hour Foundation· Instant Age Rewind Radiant Firming Makeup Foundation
Website: maybelline.com |Brands like Maybelline New York
Popularity 10.0/10
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2
Revlon
ColorStay foundations come in a broad shade range and suit oily skin, with a sheer-to-medium finish.
Top products: ColorStay Longwear Liquid Foundation· ColorStay Foundation SPF 20
Website: revlon.com |Brands like Revlon
Popularity 9.6/10
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3
Mary Kay
Mary Kay foundations lean toward skincare-first formulas, sold largely through its direct-selling consultants.
Website: marykay.com |Brands like Mary Kay
Popularity 8.6/10
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4
COVERGIRL
Affordable drugstore pick whose Outlast range is built for long hours and sweat resistance.
Top products: Outlast Extreme Wear Foundation
Website: covergirl.com |Brands like COVERGIRL
Popularity 7.6/10
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5
M·A·C
Professional-grade pigment and full coverage, with matte finishes that suit oily and combination skin.
Website: maccosmetics.com |Brands like M·A·C
Popularity 7.3/10
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6
Bobbi Brown
Skin Long-Wear foundations give a natural, skin-like finish across a wide spread of warm and cool undertones.
Top products: Weightless Skin Long-Wear Foundation· Skin Long-Wear Foundation SPF 15
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 6.8/10
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7
bareMinerals
Mineral-based powder foundations with a light, buildable feel, favoured by people wanting a natural look.
Top products: Barepro Powder Foundation 24HR· Original Foundation
Website: bareminerals.com |Brands like bareMinerals
Popularity 6.7/10
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8
Laura Mercier
Upscale department-store pricing with skin-perfecting, medium-to-full coverage formulas.
Website: lauramercier.com |Brands like Laura Mercier
Popularity 5.2/10
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9
Fenty Beauty
Full-coverage foundations built for deep and fair skin tones across a very wide shade range.
Website: fentybeauty.com |Brands like Fenty Beauty
Popularity 5.0/10
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10
NARS
Long-wear matte formulas from a makeup-artist-favoured range, sold at mid-to-premium prices.
Top products: Natural Matte Longwear Foundation
Website: narscosmetics.com |Brands like NARS
Popularity 4.7/10
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11
NYX
Budget-friendly full-coverage foundation in a vegan, cruelty-free formula with a matte finish.
Top products: Can't Stop Won't Stop Full Cover Foundation
Website: nyxcosmetics.com |Brands like NYX
Popularity 4.5/10
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12
Laura Geller
Salon-style foundations with a glowing finish, developed by a makeup artist for everyday wear.
Website: laurageller.com |Brands like Laura Geller
Popularity 4.4/10
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13
Too Faced
Playful, bold packaging with foundations designed for a dewy, blurred finish at premium prices.
Website: toofaced.com |Brands like Too Faced
Popularity 4.2/10
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14
Urban Decay
Edgy cosmetics label whose foundations and concealers hold up through long, hot days.
Website: urbandecay.com |Brands like Urban Decay
Popularity 3.7/10
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15
tarte
Tinted serum foundation with colour-correcting pigment and skincare ingredients, suited to natural coverage.
Top products: CC Tinted Serum Color Correcting Foundation
Website: tartecosmetics.com |Brands like tarte
Popularity 3.6/10
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16
L.A. Girl
L.A. Girl is focused on making items that provide incredible value while being fashionable and giving the best quality at an accessible price. Their gifted, creative makeup artists and beauty specialists work tirelessly to create new, innovative products inspired by...
Top products: PRO.Matte HD.High Definition Long Wear Foundation
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 3.5/10
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17
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Top products: Truly Lasting Liquid Foundation
Website: almay.com |Brands like Almay
Popularity 3.5/10
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18
Hera
HERA designs Korean beauty makeup, including cushion foundations, lipsticks and blushes. Its cushion foundations come in a compact case with a sponge applicator, and its makeup is positioned as contemporary Seoul beauty. Black makeup products and lip and skin finishes...
Website: int.hera.com |Brands like Hera
Popularity 3.4/10
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19
Makeup Revolution
Beauty fans who want bold, on-trend color at affordable prices can find eyeshadow palettes, lipsticks, and makeup brushes from Makeup Revolution. The UK brand releases new shades and collections often, and its eyeshadow range is a common starting point for...
Website: revolutionbeauty.com |Brands like Makeup Revolution
Popularity 3.1/10
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20
Luminess Air
Luminess Cosmetics is a beauty brand that became an official brand in 2019. It is mainly famous and well known for its Airbrush System. Airbrush was a tool used in the makeup by models to make the makeup more flawless...
Website: luminesscosmetics.com |Brands like Luminess Air
Popularity 2.8/10
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21
Shiseido
Shiseido builds its skin care and makeup around Japanese beauty traditions and Western formulations. The company traces its roots to a Ginza pharmacy founded by Arinobu Fukuhara. Its face makeup, facial skin care, and travel-size sets are sold worldwide.
Website: shiseido.com |Brands like Shiseido
Popularity 2.8/10
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22
MAKE UP FOR EVER
Makeup Forever is exactly what it sounds like. The company was founded in 1984, and they have been making cosmetics for all kinds of people. The company is dedicated to the industry, and they always come up with new beauty...
Website: makeupforever.com |Brands like MAKE UP FOR EVER
Popularity 2.8/10
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23
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: smashbox.com |Brands like Smashbox
Popularity 2.8/10
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24
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 2.8/10
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25
ELF
ELF sells drugstore cosmetics, with affordable makeup and skincare for the eyes and face. Its range includes makeup brushes, black eyeliner, primers and lip products in several finishes. The brand is cruelty-free and sold in stores and online.
Website: elfcosmetics.com |Brands like ELF
Popularity 2.8/10
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26
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 2.6/10
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27
Giorgio Armani
Giorgio Armani designs eyeglass frames and eau de parfum alongside its Italian luxury ready-to-wear clothing. The fashion house also produces footwear, watches, jewelry and home furnishings. Its eyewear and fragrances sit within a broader collection that includes sub-brands at different...
Website: armani.com |Brands like Giorgio Armani
Popularity 2.5/10
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28
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation?...
Top products: Lasting Finish 25HR Liquid Foundation
Website: rimmellondon.com |Brands like Rimmel
Popularity 2.5/10
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29
Clarins
Clarins was established in 1954. The founder wanted to create this brand to understand women's needs. They wanted to create an attractive solution for all the women's needs in the beauty sector. They have taken inspiration from nature by studying...
Top products: Everlasting Compact Long Wearing Comfort Foundation
Website: clarinsusa.com |Brands like Clarins
Popularity 2.5/10
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30
Yves Saint Laurent
Japanese stationery and makeup are the two most loved elements worldwide. Various brands are dealing with Japanese stationery, but very few with makeup. One of the most famous Japanese makeup brands is Yves Saint Laurent. Its primary vision is to...
Website: yslbeautyus.com |Brands like Yves Saint Laurent
Popularity 2.5/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| Bobbi Brown | bobbibrowncosmetics.com | /BobbiBrown | BobbiBrown | @BobbiBrown | – |
| bareMinerals | bareminerals.com | /bareminerals | bareminerals | @bareminerals | – |
| Laura Mercier | lauramercier.com | /lauramerciercosmetics | lauramercier | @LauraMercier | LauraMercierCosmetic |
| Fenty Beauty | fentybeauty.com | /fentybeauty | fentybeauty | @fentybeauty | – |
| NARS | narscosmetics.com | /narscosmetics | narsissist | @narscosmetics | NARSMEDIA |
