The 30 best mermaid toy brands in 2026

Hasbro, Mattel and JAKKS Pacific lead our ranking of 30 mermaid toy brands. Compare what each brand makes, visit its official site, or shop it online.

Mermaid Toy brands, ranked

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  1. 1

    Hasbro

    Hasbro is a company that is dedicated to making the world much more fun for children, families, and fans. Its experience in the play and entertainment industry allows it to provide the products of its choice to audiences worldwide. Its catalog comprises over 1500 brands, each of them being a toy or entertainment brand. Moreover, it also specializes in content acquisition, development, production, and distribution.

    Popularity 10.0/10

  2. 2

    Mattel

    Mattel is a toy company that is a global leader in the toys and entertainment industry. Its portfolio includes famous children’s brands such as Hot Wheels, fisher-price, and Barbie. Its journey began when Harold Matson and Elliot Handler founded the company in 1945. The company name combines both their surnames. The company focuses on empowering the younger generation by creating high-quality, fun products that keep them busy. Its products ensure that children grow through play.

    Popularity 7.8/10

  3. 3

    JAKKS Pacific

    JAKKS Pacific is the world's largest manufacturer and marketer of licensed plush, action figures, and collectibles, as well as the world's leading developer of electronic learning toys and a top producer of consumer products for significant licensors in categories such as sports, entertainment, fashion, and lifestyle. Its goods include collector toys like action figures, diecast cars and trucks, dolls, and plush animals; lifestyle toys such as activity play sets, ride-on, games, and puzzles; water blasters; books/novels like activity books/calendars/holiday gift guides and more. They are also one of the world's largest makers of writing implements.

    Popularity 4.6/10

  4. 4

    Shopkins

    For millions of customers, Shopkins is the ideal online shopping destination. They provide a one-stop shop where customers can search, compare, and buy items from thousands of reputable brands and online businesses. To provide a superior purchasing experience, Searchub.com provides customers with simple search tools, interesting information, time-saving navigation, and millions of user-generated product and merchant evaluations from Searchub.com's user community. Everything from fashion, cosmetics, home, and kitchen to toys, gadgets, technology, and more. With features such as a comparative search tool, user-created product reviews, time-saving navigation, and hundreds of categories, your shopping experience will be second to none.

    Popularity 4.6/10

  5. 5

    TYCO

    TYCO is the top supplier of physical security systems and services, including access control, video surveillance, intrusion detection, and fire protection. Their designs are made to aid in protecting their clients' personnel, clients, buildings, assets, stock, workflows, and operations. Through their two business areas, Security Solutions and Access Control Systems, they offer a broad spectrum of security solutions, services, and products. Their data-driven technology enables you to observe, comprehend, and manage your risks, assets, and threats in real-time so you can take the appropriate action to safeguard your company.

    Popularity 4.2/10

  6. 6

    Just Play

    The collaborators of Just Play are some of the biggest names regarding their storytelling powers. Walt Disney, Paramount, and others work with the company to design a wide range of bright-colored and engaging toy collections. These toys trigger their budding imagination and sharpen their creative outlook on the world. The products are suitable and safe for all age-group of children to play. And they can confidently participate with all their senses through role-playing and tale-building.

    Popularity 4.1/10

  7. 7

    Moose Toys

    Moose Toys is determined to make kids shriek with excitement and enjoy every moment they spend playing with the toys, collectibles, and other products. With a team of over six hundred employees, Moose has also stretched into the entertainment industry by creating fun content and making licensing deals. The company aims to be more innovative as it goes and earns worldwide recognition just as it did with its breakthrough products- Mighty Beanz, Shopkins, Bubble 'n' Sing, and many more! The company aspires to push the boundaries with extraordinary and develop the most ingenious products.

    Popularity 3.7/10

  8. 8

    McDonald's

    McDonald's India is the company's largest South Asian market, providing a fantastic selection of burgers, sandwiches, wraps, and salads, as well as a wide choice of McCafe drinks. From their humble beginnings as a restaurant in Connaught Place, Delhi, they have grown to over 320 outlets in 45 cities across India. They're glad to report that the most okay days are yet ahead of them as they continue to deliver smiles to people worldwide via exceptional cuisine and experiences.

    Popularity 3.3/10

  9. 9

    Schleich

    Whether you're searching for a game to play with your friends, family, or children, they offer something for everyone. You may care for small animals in the stable and create agricultural adventures with Schleich, or you can become a brave...

    Popularity 3.1/10

  10. 10

    MGA Entertainment

    MGA Entertainment is a leading leader in producing creative goods that amuse and inspire today's customers. Their brand delight and educate children via rich narrative through toys, clothes, publishing, and other consumer items that span all key categories and distribution...

    Popularity 2.3/10

  11. 11

    Nickelodeon

    When you think of a popular channel for kids' entertainment, Nickelodeon is one of the conspicuous names children take. The brand continues its legacy of offering family-friendly content to its viewers while introducing publicly-acclaimed shows and cartoons. The house to...

    Popularity 2.3/10

  12. 12

    Playmates Toys

    Playmates Toys is the leading specialized toy and entertainment business, creating, manufacturing, and marketing an original, branded portfolio of toys, clothes, books, and other items based on well-known concepts. Toys such as Ninja Turtles, My Little Pony, Barbie, and Star...

    Popularity 1.9/10

  13. 13

    Jumbo

    Jumbo is available throughout the country and offers an extensive range of brands from various categories such as household, food, toys, electronics, etc. You may also select from multiple delivery alternatives for your order, depending on where you reside and...

    Popularity 1.7/10

  14. 14

    Bullyland

    Zoxhelmets is a brand that manufactures durable, stylish and affordable helmets with an experience of more than ten years. Their helmets are considered the safest gear as they have been created with the latest technology and have followed all the...

    Popularity 1.7/10

  15. 15

    WowWee

    Wowee! No, that is not an expression but a unique brand that develops and supplies robotic toys and consumer entertainment products. The continuous innovation and cutting-edge technology are what sets this company apart. All the concepts are created by inspiration...

    Popularity 1.5/10

  16. 16

    IMC

    IMC is a place where you can find the best motorcycle headsets. It is a fun experience to enjoy the news or a collection of music while you are on a long ride. Motorcycle headsets should be proper to ensure...

    Popularity 1.4/10

  17. 17

    Squinkies

    A child’s imagination and love for toys are immeasurable and cannot be settled by just. So, Squinkies has come up with their collection of innumerable adorable toys and pushes the buyers to build their families by collecting all the characters...

    Popularity 1.4/10

  18. 18

    Golden

    Golden Lights has a vast lot of quality, modern decorative house lighting. Golden has something for everyone, whether you're searching for gorgeous chandeliers, exquisite bath, vanity lights, or essential track lighting to provide a pleasant glow to your room. As...

    Popularity 1.4/10

  19. 19

    GUND

    A well-known producer of soft toys and presents worldwide is GUND. Since the invention of the teddy bear in 1902, they have created many adorable stuffed animals and toys that are still in great demand among parents and kids. Their...

    Popularity 1.2/10

  20. 20

    Mega Bloks

    Mega Bloks are the newest construction kits that combine digital and traditional play to encourage children to create their worlds. The toys provide limitless opportunities for open-ended creativity, whether writing their tale, role-playing, or communicating with pals on social media....

    Popularity 1.2/10

  21. 21

    Sanrio

    Sanrio is the ever-popular Japanese brand that licenses, designs, and produces products emphasizing cuteness. The brand aims to bring smiles to people’s faces through its products. Incidentally, the brand was founded in 1960, an era of straight-laced practicality. Hoping to...

    Popularity 1.1/10

  22. 22

    BANPRESTO

    Animes and mangas have made a strong impression with the audience worldwide, irrespective of the age, the characters grew on the public. The Banpresto brand provides a replica of famous cartoon, anime, and manga characters in the form of a...

    Popularity 1.1/10

  23. 23

    Williams

    Williams - Keller Williams is a genre-crossing musician with a flair for connecting with audiences. He's a natural performer who has captivated music fans worldwide with his explosive live concerts, collaborative studio albums, and one-of-a-kind films. Bringing the finest of...

    Popularity 1.0/10

  24. 24

    Animal Adventure

    The perfect cozy companion for your little ones, Animal Adventure products are a real blessing for families. The Minnesota-based company specializes in kids' favorite plush toys and stuffed animals. Blending care, comfort, and creativity, Animal Adventure's designs would entice even...

    Popularity 1.0/10

  25. 25

    Hallmark

    Hallmark ornaments are items that are popular keepsakes representing a particular year and its events. These hallmarks have a huge collector base who are ready to go to any lengths to collect the last piece. The Ornament Factory is a...

    Popularity 0.9/10

  26. 26

    Enesco

    Enesco is a well-known producer and supplier of collectibles, gifts, and home goods. They design, develop, and produce their products to the best levels of quality, thanks to their world-class skills. Additionally, they continually deliver diverse cards to remember the...

    Popularity 0.9/10

  27. 27

    Nanco

    Nanco Aero is a world-renowned advanced technology company that produces air vehicles that can carry persons and packages. The drones are small-sized and medium-sized, built with safety, durability, and breaking new ground features and advanced technology to serve commercial and...

    Popularity 0.9/10

  28. 28

    Kids Preferred

    With a strong sense of creating something unique and playful, Kids Preferred strives to paint childhood in its most vivid colors. They promise toys made with utmost reliability and quality. Delivering an impressive line of products, they currently cater to...

    Popularity 0.9/10

  29. 29

    Burger King

    Burger King Corporation (BKC) is an American fast-food restaurant corporation. The corporation has roughly 15,000 sites worldwide and serves approximately 11 million clients every day. Find hundreds of restaurants around the globe, order what you want, when you want it,...

    Popularity 0.8/10

  30. 30

    California Costumes

    California Costumes - Characters Come to Life Characters Come to Life

    Popularity 0.8/10

Mermaid Toys Buying Guide

If your child is a fan of mermaids, then you might want to consider buying them some mermaid toys. Mermaid toys come in a variety of shapes, sizes, and colors, and can provide hours of imaginative play for kids. However, with so many options out there, it can be hard to decide which ones to buy.

Types of Mermaid Toys

Mermaid toys can be divided into several categories based on their function and design. Here are some of the most common types:

  • Mermaid dolls - These are dolls that resemble mermaids, with a fish-like tail instead of legs. They come in various sizes and materials, and some have additional accessories like hairbrushes or clothing.
  • Mermaid figures - These are small plastic or rubber figures that depict mermaids in different poses and styles. They are often used for collectibles or display.
  • Mermaid bath toys - These are toys that can be used in the bathtub or pool, and are usually waterproof. They may include rubber ducks or other water-based toys that have a mermaid theme.
  • Mermaid costumes - These are clothing items that allow kids to dress up as mermaids for play or special occasions. They may include a tail or fin, along with some accessories like a crown or necklace.
  • Mermaid playsets - These are larger toys that include several pieces, such as a mermaid castle or underwater scene. They often come with multiple figures or accessories, and can provide a whole world of imaginative play.

Factors to Consider

When choosing mermaid toys for your child, there are several factors to consider:

Age Range

Mermaid toys can be suitable for kids of varying ages, depending on the type of toy. Some may be more appropriate for young children, while others may be more complex or contain small parts that could be a choking hazard for toddlers. Make sure to check the recommended age range for each toy before buying.

Materials

Mermaid dolls and figures can be made of different materials, such as plastic, rubber, or cloth. Some may be more durable and long-lasting than others, while some may be softer or more cuddly. Consider which material would be best suited for your child's needs and preferences.

Design and Style

Mermaid toys come in various designs and styles, from realistic-looking dolls to colorful and cartoonish figures. Think about which style would appeal to your child the most, and consider whether the toy would fit with their existing toys or decor.

Accessories

Some mermaid toys come with additional accessories, such as hairbrushes, clothing, or underwater-themed playsets. These can enhance your child's play experience and allow for more creative scenarios. Consider whether the accessories would be age-appropriate and safe for your child.

Top Mermaid Toys

To help you get started on your search for the best mermaid toys, here are some highly-rated options:

Barbie Dreamtopia Mermaid Doll

The Barbie Dreamtopia Mermaid Doll is a classic option for young girls who love both mermaids and Barbie. This doll has a brightly colored tail and a removable tiara, and is perfect for imaginative play. The doll is recommended for ages 3 and up.

PLAYMOBIL Mermaid Cove Playset

The PLAYMOBIL Mermaid Cove Playset is a comprehensive toy that includes a mermaid, a dolphin, and an underwater cave. The set has several interactive features, including a treasure chest that can be opened and a glowing underwater effect. This toy is recommended for ages 4 to 10.

Melissa & Doug Mermaid Puppet

The Melissa & Doug Mermaid Puppet is a unique and interactive toy that allows kids to control the movements of a mermaid puppet. This toy is recommended for ages 3 to 6 and can provide hours of imaginative play and storytelling.

Green Toys Seacopter

The Green Toys Seacopter is a fun and eco-friendly option for bath or pool play. This toy is made from 100% recycled plastic milk jugs and is free of BPA, phthalates, and PVC. The Seacopter has a spinning rotor and a detachable turtle captain figure. This toy is recommended for ages 2 and up.

Conclusion

Mermaid toys can be a wonderful addition to any child's toy collection, and can provide endless hours of imaginative play. When choosing mermaid toys, consider factors such as age range, materials, design and style, and accessories. With so many options available, you're sure to find the perfect mermaid toy for your little one.