The 30 best natural makeup brands
Revlon, Maybelline New York and COVERGIRL lead our ranking of 30 natural makeup brands. Compare what each brand makes, visit its official site, or shop it online.
Natural Makeup brands, ranked
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1
Revlon
Revlon is a global leader in beauty and has a portfolio of famous brands that have struck a chord with people worldwide. The company deals with beauty, color cosmetics, hair, and skincare. With Elizabeth Harden and Charles Revson as the founders, the brand was bound to go far. Harden had created a bold red lipstick to signify solidarity for female soldiers in the World War. The brand has changed the lives of many today.
Website: revlon.com |Brands like Revlon
Popularity 10.0/10
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2
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.
Website: maybelline.com |Brands like Maybelline New York
Popularity 9.0/10
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3
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual, their goods perform admirably, allowing you to be your most attractive self. This makeup gives you a flawless appearance. Don't forget to use their exciting eye, lip, and nail products to add color to your cheeks, lips, and eyes. Check out their new TruBlend foundation for a beautiful complexion that lasts the whole day.
Website: covergirl.com |Brands like COVERGIRL
Popularity 7.3/10
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4
NARS
NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare and beauty items in various hues, textures, and finishes to serve your taste. The products are developed based on the most recent trends in skincare and beauty to provide you with the most advanced, creative goods available. NARS aims to give women items that inspire, enhance, and empower their unique beauty.
Website: narscosmetics.com |Brands like NARS
Popularity 5.7/10
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5
Max Factor
Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of items, including foundation, mascara, lipstick, and eyeshadows. Its mission is to be a global leader in the glamour industry, inspiring women through beauty and assisting them in reaching their most significant potential. Their expertise in color, quality, and innovation has propelled them to the top of the cosmetics industry.
Website: maxfactor.com |Brands like Max Factor
Popularity 5.0/10
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6
Cover FX
For your unique face, you need cosmetics that adhere to your needs. With Cover FX's personalized range of cosmetics, you are provided with highly formulated products that make you shine in your way. You can freely express yourself without any worries with every skin tone and type. With Cover, FX learns more about cosmetics and tips for makeup to explore the world of cosmetics.
Website: coverfx.com |Brands like Cover FX
Popularity 4.4/10
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7
Nude By Nature
Nude By Nature promises to be more than just a make-up brand. Their all-natural and cruelty-free products offer excellent pigmentation and a pleasing finish. Consumers are gradually looking for skincare products with beneficial environmental impact, and Nude By Nature delivers all things right with cosmetic products. Their bestsellers include Luminous Sheer Liquid Foundation, BB Brush, Perfecting Lip Primer, and Defining Lip Pencil. The brand also provides a shade guide to help customers choose what's best for them. With an experience of more than a decade, the company continues to retain the top spot in the mineral make-up brand in Australia.
Website: nudebynature.com |Brands like Nude By Nature
Popularity 4.3/10
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8
Shiseido
Shiseido’s creed is to stand out from the pack. Founder Arinobu Fukuhara had carved a path for himself when he set up a district pharmacy in Ginza. It was Japan’s first taste of Western-inspired pharmaceuticals. With more customers queueing outside the store each day, the pharmacy began to develop into the powerhouse it is today. Known for its clever fuse of Eastern and Western styles, the brand now serves customers worldwide.
Website: shiseido.co.uk |Brands like Shiseido
Popularity 4.2/10
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9
bareMinerals
Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of people. Their makeup is made from quality ingredients and does not harm the skin. The company is also cruelty-free, and...
Website: bareminerals.com |Brands like bareMinerals
Popularity 4.2/10
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10
Laura Mercier
World-renowned cosmetic brand Laura Mercier was skillfully created to address the skin's demands. The company is well known for its top-notch goods and artistic skills, which have developed through time to satisfy the needs of today's affluent women. With a...
Website: lauramercier.com |Brands like Laura Mercier
Popularity 4.0/10
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11
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation?...
Website: rimmellondon.com |Brands like Rimmel
Popularity 3.9/10
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12
Bobbi Brown
The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in showcasing your beauty thanks to the selection of products and colors that have been made specifically to complement Indian skin...
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 3.9/10
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13
Lakmé
Lakme is a cosmetic brand that offers a wide range of cosmetic and skincare products. They have been in the industry for over 50 years and take great pride in their work. All Indians have heard about the name of...
Website: lakmeindia.com |Brands like Lakmé
Popularity 3.6/10
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14
Guerlain
Guerlain's objective is to instill a Culture of Beauty through emulating the art of living. Guerlain has inspired many with its hand-crafted masterpieces that are expressions of joie de vivre, offering an unparalleled selection of scents, cosmetics, and skincare items....
Website: guerlain.com |Brands like Guerlain
Popularity 3.2/10
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15
Youngblood Mineral Cosmetics
You need grounded products to enhance your raw facial perfection for your concrete radiant beauty. With youngblood mineral cosmetics, you are offered cosmetics for all skin types, made with natural materials that cause no pores, breakage, or irritation. With youngblood...
Website: youngbloodmineralcosmetics.com.au |Brands like Youngblood Mineral Cosmetics
Popularity 3.2/10
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16
NYC
A community in NYC called Burning Man puts on activities that motivate and encourage individuals to improve their life and the world around them. Annual Burning Man festivities occur in Black Rock City, Nevada, a temporary settlement. This extraordinary event...
Website: burningman.nyc |Brands like NYC
Popularity 3.1/10
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17
Clarins
Clarins was established in 1954. The founder wanted to create this brand to understand women's needs. They wanted to create an attractive solution for all the women's needs in the beauty sector. They have taken inspiration from nature by studying...
Website: clarinsusa.com |Brands like Clarins
Popularity 3.0/10
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18
No7
No7 Beauty is a beauty brand that started in 1935. The company aims to make women feel the best in their skin. The company's rich heritage and culture help make such a diverse range of products. Beauty can be costly,...
Website: us.no7beauty.com |Brands like No7
Popularity 2.7/10
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19
PHOERA
PHOERA is a cosmetics brand that is committed to making high-quality makeup products. They have everything from matte to creamy concealers to the bright red lip tint you have always wanted. They have a diverse range, so everyone with various...
Website: phoera-cosmetics.com |Brands like PHOERA
Popularity 2.7/10
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20
Glo Skin Beauty
Driven by the motto that skin care is self-care, Glo Skin Beauty is motivated to provide the best formulas to its customers. For them, one's skin goes way beyond its color. So they are invested in bringing out fresh formulas...
Website: gloskinbeauty.com |Brands like Glo Skin Beauty
Popularity 2.5/10
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21
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 2.4/10
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22
Elizabeth Arden
Elizabeth Harden is a top-rated American company dealing with cosmetics, skincare, and fragrance. Founded in 1910, it is known for its color-coordinated make-up sets and its extensive inventory of skin care treatments and products. Its premium luxury products have allowed...
Website: elizabetharden.com |Brands like Elizabeth Arden
Popularity 2.3/10
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23
GOSH
GOSH COPENHAGEN has a diverse product line, including cosmetics, perfumes, haircare, skincare, body care, and pharmaceuticals. With over years of experience in the industry and a strong focus on research and development, they aim to be at the forefront of...
Website: goshcopenhagen.com |Brands like GOSH
Popularity 2.2/10
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24
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 2.1/10
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25
Sulwhasoo
The essence of health and happiness could be felt by holding the finger of our ancestors for their remedies and beliefs. Inspired by Korean traditional philosophy, Sulwhasoo extends skincare productions with its special anti-aging serums. The brand adopts signature ingredients...
Website: us.sulwhasoo.com |Brands like Sulwhasoo
Popularity 2.1/10
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26
Oriflame
Oriflame originated in Sweden and has a different perspective of beauty. The company believes that beauty is not defined by how you look but by how you act and live. Oriflame is a beauty brand that enhances beauty as a...
Website: uk.oriflame.com |Brands like Oriflame
Popularity 2.1/10
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27
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to...
Website: toofaced.com |Brands like Too Faced
Popularity 2.0/10
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28
The Face Shop
The Face Shop is a cosmetic brand that offers greater cosmetics made with natural materials so that everyone may enjoy nature's beauty. Skincare, cosmetics, body care, and hair care products for individuals, from youth to grownups, are part of The...
Website: thefaceshop.com.my |Brands like The Face Shop
Popularity 2.0/10
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29
iQ Natural
Get a spa-like experience at home with iQ Naturals cosmetics. Bringing you an easy solution to all your skin allergies and rashes, the products are born out of entirely natural ingredients which are plant-based and organically certified. From body care...
Website: iqnatural.com |Brands like iQ Natural
Popularity 2.0/10
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30
Colorescience
Colorescience is a well-known skincare company that provides a variety of skincare treatments to help you attain and maintain a healthy, clean complexion. Their solutions contain active pharmaceutical-grade minerals that work together to cure the primary indicators of skin flaws...
Website: colorescience.com |Brands like Colorescience
Popularity 2.0/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| NARS | narscosmetics.com | /narscosmetics | narsissist | @narscosmetics | NARSMEDIA |
| Max Factor | maxfactor.com | /MaxFactorUK | maxfactor | @MaxfactorUK | MaxfactorUK |
| Cover FX | coverfx.com | /CoverFX | coverfx | @coverfx | coverfx |
| Nude By Nature | nudebynature.com | /nudebynature | nudebynature | @nudebynature | nudebynaturemakeup |
| Shiseido | shiseido.co.uk | /shiseidoginzatokyo | shiseido | – | shiseido |
| bareMinerals | bareminerals.com | /bareminerals | bareminerals | @bareminerals | – |
| Laura Mercier | lauramercier.com | /lauramerciercosmetics | lauramercier | @LauraMercier | LauraMercierCosmetic |
Natural Makeup Buying Guide
Browse the aisles of any cosmetic store or website, and you'll be overwhelmed by the number of makeup products available, but have you ever thought about what's in those products? Traditional makeup is often made with a range of synthetic and chemical ingredients that can be harmful to yourself and the environment. More and more people are opting for natural makeup products that are kind to skin, better for the planet and cruelty-free. Here's your ultimate guide to buying natural makeup:
What is Natural Makeup?
Natural makeup is made from ingredients that are derived from nature, rather than synthetic chemicals. Natural makeup typically contains ingredients such as botanical extracts, minerals, and essential oils. Natural makeup is free of parabens, synthetic dyes, fragrances, and petrochemicals. By choosing natural makeup, you can avoid exposing your skin to harsh chemicals that could result in skin irritation or long-term health problems.
Benefits of Natural Makeup
Switching to natural makeup can be a great decision, and not just for your skin. Here are some of the benefits of natural makeup:
- Environmentally friendly: natural makeup is made from non-toxic ingredients that decompose quickly, making it less harmful to the environment.
- No synthetics: natural makeup uses organic and non-synthetic ingredients that are healthier for skin than petrochemicals that traditional makeup can contain.
- No animal testing: most natural makeup brands avoid animal testing, making them a cruelty-free alternative to traditional brands, where animal testing is prevalent.
Where to Buy Natural Makeup
There are several ways to purchase your natural makeup:
- Online stores: there are many online retailers that specialize in natural, organic, and eco-friendly beauty products. Look for retailers that have a wide selection of brands and products to choose from.
- Natural cosmetic stores: many boutiques and health-food stores offer a range of natural makeup products, including makeup counters at specialty stores like Sephora and Ulta.
- Homemade products: if you prefer to control what's in your makeup, you can actually create your own products using natural ingredients that you might already have in your kitchen. There are plenty of DIY tutorials available online.
How to Choose Natural Makeup
Choosing natural makeup can feel overwhelming, but it doesn't have to be. Here are some useful tips to help you make the right selection:
- Choose Brands Carefully: When shopping for natural makeup, it's important to look for brands that genuinely use natural, organic and non-toxic ingredients, and to avoid brands that use popular greenwashing buzzwords without backing them up with ingredient lists.
- Check Labels: Look for products that have "natural," "organic," "vegan," "cruelty-free" and "non-toxic" prominently displayed on their labels.
- Avoid Synthetic Fragrances: A lot of artificial fragrances and colors are derived by using synthetic chemicals, which can cause irritation, itching and other allergic reactions.
- Read Reviews: Check out beauty blogs or product reviews to get a better idea of how the product works, and what to expect from it.
- Start Small: Transitioning your entire makeup bag to natural products can be daunting. Instead, start with switching out one product at a time, such as your lipstick, eye shadow or foundation.
Products to Look For
If you're new to natural makeup, here are some great products to consider:
- Tinted moisturizer: A tinted moisturizer is a lighter alternative to foundation and can help smooth out your skin's imperfections. The moisturizing properties can also help even out your skin tone.
- Lip balm: A nourishing lip balm can help prevent dry, chapped lips. Look for lip balms made from natural ingredients, such as beeswax, shea butter, and coconut oil.
- Mascara: Mascara can be a game-changer for your overall look, and natural mascaras can add volume and definition without any potential harmful effects.
- Eye shadow: There are many natural eye shadows available in a range of shades and textures. Opt for mineral-based pigments, such as iron oxide, to add long-lasting color that's gentle on skin.
- Blush: Use natural blushes to add a pop of color to your cheeks. These typically contain nourishing ingredients, such as beetroot powder, rosehip oil, and marigold extract.
Conclusion
Many consumers are now opting for natural makeup as a way to use healthier, eco-friendly products that are better for themselves and the planet. By following these buying tips, you can find the best natural makeup products for your needs and start looking and feeling your best.
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