The 30 best volumizing shampoo brands

  • 30 brands ranked
  • Ranked by brand visibility

Batiste, Paul Mitchell and OGX lead our ranking of 30 volumizing shampoo brands. Compare what each brand makes, visit its official site, or shop it online.

Volumizing Shampoo brands, ranked

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  1. 1

    Batiste

    Mostly a dry shampoo brand, so its volume fix is a powder spray rather than a lathered wash.

    Top products: Dry Shampoo Heavenly Volume

    Popularity 10.0/10

  2. 2

    Paul Mitchell

    Sold through professional stylists and salon retail, with Extra-Body formulas for fuller hair.

    Popularity 8.1/10

  3. 3

    OGX

    Drugstore pricing with biotin and collagen in the formula, plus sulfate-free options in the same range.

    Top products: Thick & Full Biotin & Collagen

    Popularity 7.2/10

  4. 4

    Dove

    Mass-market brand whose men's line adds thickness claims alongside a gentle everyday wash.

    Top products: Men+Care Thick + Strong 2-in-1

    Popularity 7.0/10

  5. 5

    Pantene

    Pro-V formulas built for fine hair that wants fullness without the heaviness of rich conditioners.

    Top products: Sheer Volume 72-Hour Fullness

    Popularity 6.8/10

  6. 6

    Amika

    Salon brand at a mid-to-premium price, and its BIG HIT shampoo is the volume-focused option.

    Top products: BIG HIT Volumizing Shampoo

    Popularity 6.7/10

  7. 7

    NIOXIN

    Thinning-hair specialist whose System 1 cleanser targets fine hair that needs volume.

    Top products: System #1 Cleanser Shampoo

    Popularity 6.6/10

  8. 8

    Pureology

    Colour-safe range whose Pure Volume shampoo suits fine, flat hair that has been coloured.

    Top products: Pure Volume Shampoo

    Popularity 6.5/10

  9. 9

    Joico

    Lift-focused formulas for fine, thin hair come as a matching duo.

    Top products: JoiFull Volumizing Shampoo

    Popularity 6.3/10

  10. 10

    Living Proof

    Founded in 2005, this label's Full shampoo gives body without the weight of heavier formulas.

    Top products: Full Shampoo

    Popularity 6.2/10

  11. 11

    Aveda

    Plant-derived formulas where Pure Abundance adds body with a light, peppermint-scented wash.

    Top products: Pure Abundance Volumizing Shampoo

    Popularity 6.0/10

  12. 12

    Garnier

    Budget-friendly drugstore line whose haircare runs from everyday cleansers to volume-focused washes.

    Popularity 6.0/10

  13. 13

    Kenra

    Professional-grade keratin shampoos, sold alongside dry shampoo and styling products for salons.

    Top products: Volumizing Shampoo and Conditioner

    Popularity 6.0/10

  14. 14

    Redken

    Since 1960, this salon label's Volume Injection shampoo lifts fine hair at the roots.

    Top products: Volume Injection Shampoo

    Popularity 5.8/10

  15. 15

    Bumble and bumble

    Stylist-favourite for texture and body, with salt and wave products more than volume shampoos.

    Popularity 5.8/10

  16. 16

    Moroccanoil

    Moroccanoil's innovative continuous treatment procedure has revolutionized hair care. The company has also redefined premium hair care by providing A-list celebrities with an individualized hair care experience that is unrivaled in beauty salons, spas, and retail stores. Each product is...

    Popularity 5.7/10

  17. 17

    Nexxus

    Nexxus was founded back in 1979 by cosmologist Jheri Redding. Your hair is made up of 90% protein. Therefore, protein is the best nutrient that you can give your hair. Hair is prone to damage because of the styling and...

    Popularity 5.6/10

  18. 18

    Olaplex

    Anyone with dry, damaged or colour-treated hair can use Olaplex products to rebuild strength and shine. The brand's signature bond builder is the core of its nine-step hair care system. The range includes shampoos, conditioners and hair colour, with vegan...

    Popularity 5.6/10

  19. 19

    Keranique

    Do you wish to grow your dream hair with minimal effort? Keranique is the right brand for you. It has evolved with a mission to provide every ounce of nourishment that a woman’s hair deserves. The ingredients in their products...

    Popularity 5.6/10

  20. 20

    TRESemmé

    Tresemme is a hair care brand that makes all kinds of hair care products for the different needs of different hair. Tresemme has been in the industry for over 70 years and has helped women enjoy the freestyling of their...

    Popularity 5.4/10

  21. 21

    Suave

    Suave was established back in the 1940s. They specialize in making hair care products that give you that perfect salon-like look. Suave truly believes that everyone deserves the best, and they have been saying it since day one. They make...

    Popularity 5.2/10

  22. 22

    Herbal Essences

    Shampoos, conditioners, and hair oils are the required haircare products, but the real and natural ingredients create better solutions for nourished hair. The brand, Herbal essences sells goods according to the need and type of hair, such as dry, damaged,...

    Popularity 5.2/10

  23. 23

    Biolage

    Biolage designs professional hair care made with botanical ingredients. Its shampoos, conditioners and treatments include Hydra Source Shampoo, Fiber Strong Deep Treatment Pack and Smooth Proof Leave-in Cream for frizzy hair. Its white packaging is recognizable, and travel sizes are...

    Popularity 5.1/10

  24. 24

    Giovanni

    Giovanni builds men's leather sneakers and dress shoes with an Italian-inspired look. The Porter leather sneaker comes in several colours, and the dress shoes include styles in blue leather. The brand sits between casual and formal footwear.

    Popularity 5.1/10

  25. 25

    Sexy Hair

    Sexy Hair offers a hair colour line, conditioners, hair sprays and a sulfate free shampoo designed to protect colour between washes. The company presents its care range as a complete routine, from a base conditioner to a colour-extending shampoo.

    Popularity 4.9/10

  26. 26

    JOHN FRIEDA

    JOHN FRIEDA sells hair care products including shampoos, conditioners, foam hair color and styling products. Its formulas include frizz control, lightening and volume options, using patented technologies intended to keep hair healthy. Cleansing, conditioning, coloring and styling products together cover...

    Popularity 4.6/10

  27. 27

    Alterna

    Alterna Haircare is dedicated to developing the finest hair products for men, women, and children that give magnificent results. They are committed to the health and beauty of your hair, from their innovative and effective substances to the luxurious pleasure...

    Popularity 4.6/10

  28. 28

    TIGI

    A luxury brand that specializes in makeup is called TIGI. TIGI cosmetics is the gold standard for professional makeup, from its chic packaging to superior makeup. You will enhance your attractiveness with just one eye shadow or lipstick application. Quality...

    Popularity 4.3/10

  29. 29

    Bosley

    Bosley makes hair care products that include volume shampoos, conditioners and thickening treatments, alongside its hair restoration clinics. Its vegan shampoo and conditioner formulas are aimed at people who want fuller-looking hair.

    Popularity 4.3/10

  30. 30

    It's a 10

    It's a 10 sells hair care products, including leave-in conditioners, sulfate-free shampoos, travel-size bottles and treatments for repairing hair. The line is built around hair health and shine, and its formulas are adjusted for different hair types.

    Popularity 4.2/10

Volumizing Shampoo Buying Guide

Volumizing shampoos are specifically designed to add body and thickness to the hair. They work to make the hair appear fuller and more voluminous, which is often desirable for those with fine, limp, or thin hair. However, with so many volumizing shampoos on the market, it can be difficult to choose the right one for your hair type and needs. In this buying guide, we will discuss the key factors to consider when purchasing a volumizing shampoo.

Hair Type

The first factor to consider when choosing a volumizing shampoo is your hair type. Different hair types have different needs, and choosing the wrong shampoo can lead to unwanted results. Here are some tips for choosing a volumizing shampoo based on your hair type:

  • Fine Hair: If you have fine hair, you should look for a volumizing shampoo that is lightweight and won't weigh your hair down. Look for shampoos that are labeled "volumizing" or "weightless," and avoid those that say "moisturizing" or "hydrating," as these tend to be heavier.
  • Thin Hair: If you have thin hair, you should look for a volumizing shampoo that contains ingredients that help to strengthen the hair and prevent breakage. Look for shampoos that contain proteins like keratin or collagen, as well as vitamins and minerals that promote hair health.
  • Limp Hair: If you have limp hair, you should look for a volumizing shampoo that contains ingredients that provide lift and volume. Look for shampoos that contain polymers, which coat the hair and make it easier to style, as well as ingredients like sea salt or silica, which provide texture and grip.

Ingredients

The ingredients in a volumizing shampoo can have a big impact on how well it works and how it affects your hair. Here are some ingredients to look for when choosing a volumizing shampoo:

  • Proteins: Proteins like keratin or collagen can help to strengthen the hair and prevent breakage. They can also help to enhance the hair's natural texture, making it appear fuller and more voluminous.
  • Polyquaterniums: Polyquaterniums are ingredients that coat the hair and make it easier to style. They can help to add volume and lift, as well as improve the hair's manageability.
  • Panthenol: Panthenol is a type of vitamin B5 that can help to moisturize the hair and improve its elasticity. It can also help to add volume and thickness to the hair.
  • Sea Salt: Sea salt can help to provide texture and grip to the hair, making it easier to style and giving it a fuller appearance.
  • Silica: Silica is a mineral that can help to add texture and grip to the hair, making it appear fuller and more voluminous. It can also help to absorb excess oil from the scalp, which can make the hair look greasy and limp.

While these ingredients can be beneficial for adding volume and thickness to the hair, it's important to note that some people may experience negative side effects from them. For example, sea salt can be drying to the hair, and silica can be irritating to some scalps. If you have sensitive skin or scalp, it's important to choose a volumizing shampoo that is gentle and free from harsh chemicals or irritants.

Hair Color

The color of your hair can also play a role in choosing a volumizing shampoo. Some shampoos are specifically designed for certain hair colors, and using the wrong one can lead to unwanted results. Here are some tips for choosing a volumizing shampoo based on your hair color:

  • Blonde Hair: If you have blonde hair, you should look for a volumizing shampoo that is gentle and won't strip the hair of its color. Look for shampoos that are labeled "color-safe" or "sulfate-free," and that contain ingredients like chamomile or lavender, which can help to brighten and enhance blonde tones.
  • Brunette Hair: If you have brunette hair, you should look for a volumizing shampoo that contains ingredients that enhance shine and manageability. Look for shampoos that contain ingredients like argan oil or avocado oil, which can help to nourish and hydrate the hair, and that are labeled "shine-enhancing" or "smoothing."
  • Red Hair: If you have red hair, you should look for a volumizing shampoo that is gentle and won't fade your color. Look for shampoos that are labeled "color-safe" and that contain ingredients like henna or beetroot extract, which can help to enhance and maintain red tones.

Brand Reputation

When choosing a volumizing shampoo, it's important to consider the reputation of the brand. Some brands are known for their quality and effectiveness, while others may be less reliable. Look for brands that have a good reputation for producing high-quality hair care products, and that have been reviewed positively by other customers.

You can also research the brand's ingredients and manufacturing processes to ensure that they are using safe and effective ingredients, and that they are committed to sustainable and ethical practices.

Price

Volumizing shampoos can range in price from a few dollars to over $50 per bottle. While price is not always an indicator of quality, it's important to consider your budget when choosing a shampoo. Look for shampoos that are within your price range, and that offer good value for the price.

Keep in mind that some higher-priced shampoos may contain more expensive or rare ingredients, or may be more concentrated, which can make them more effective. However, there are also many affordable volumizing shampoos that work just as well as their more expensive counterparts.

Conclusion

Choosing the right volumizing shampoo can make a big difference in the appearance and health of your hair. By considering your hair type, the ingredients in the shampoo, your hair color, the brand reputation, and the price, you can find a shampoo that is tailored to your needs and budget.

Remember to always read the label and ingredients list carefully, and to do your research before purchasing a new hair care product. With the right volumizing shampoo, you can achieve fuller, thicker, and more voluminous hair that looks and feels healthy and beautiful.