The 30 best wrapping paper brands in 2026

Hallmark, American Greetings and IKEA lead our ranking of 30 wrapping paper brands.

Ranked by brand visibility · How we rank · Report a mistake

  1. 1

    Hallmark

    hallmarkornaments.com

    Hallmark ornaments are items that are popular keepsakes representing a particular year and its events. These hallmarks have a huge collector base who are ready to go to any lengths to collect the last piece. The Ornament Factory is a safe space of hallmark ornaments that date back to 1973, when it was initially introduced in the market. They pack and ship the ornaments that the collectors buy, ensuring their safety and fast delivery.

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  2. 2

    American Greetings

    americangreetings.com

    American Greetings is the global market leader in personalized greeting cards and social expression. Every day, their brands, including American Greetings, BirdCage Press, Carlton Cards, Daisy Mountain, Recycled Paper Greetings, and Thoughtful Spirit, create unforgettable experiences for millions of people. Their purpose is to assist individuals in representing themselves in the most enjoyable manner imaginable. They have a global presence with offices worldwide, employing over 4,000 bright individuals who share their passion for creating meaningful moments that bring them together.

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  3. 3

    IKEA

    ikea.com

    Ingvar Kamprad was a Swedish countryside boy who decided to help his poverty-stricken family by selling matches, which were considered essential. When selling matches started falling short, he decided to switch gears. Nonetheless, Kamprad did not give up. His efforts bore fruit when he got a chance to start his business. Thus, IKEA was born, with Kamprad being the head as a mere teenager. Over time, the company went on to focus on furniture.

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Ranks 4 to 30

  1. 4

    Cleo

    Women love a brand that offers comfort and style while valuing their money. Cleo is one of the brands that cater to this want and creates beautiful clothing designs. The customer can order their outfit in any size from XS to XXL. Cleo aims to deliver the top-quality, cost-efficient product and keeps us with the trends. Updating its catalog regularly, the company offers seasonal and all-time- favorite patterns. The brand offers many options for workwear that are not dull. With a splash of color and a hint of youth, Cleo believes in achieving maximum customer satisfaction with its products.

    Brands like Cleo

  2. 5

    Simon

    Simon is a global leader in owning the best retail, eating, entertainment, and mixed-use properties. They are uniquely positioned to provide their partners with funding and growth opportunities while also delivering value through their marketplace platform. Simon's purpose is to thrill the customers and communities by creating authentic experiences. Their constant quest for operational excellence, innovation, and entrepreneurship motivates us. They have an entrepreneurial mentality that encourages every employee to achieve outstanding achievements while maintaining accountability and integrity. They are uniquely positioned to provide their partners with funding and growth opportunities while also delivering value through their marketplace platform.

    Brands like Simon

  3. 6

    Caspari

    Caspari is a luxury paper goods and home decor line that has been meticulously crafted. The design team has over seventy years of expertise in reproducing artwork and designs. They have collaborated directly with museums, galleries, and archives worldwide to create the massive collection. They deal in the best grade gift wrap, napkins, plates, wall art, kitchen linens, and more, all printed on beautiful 100 percent cotton paper using generations-old techniques. Caspari's mission is to provide you with unique functional, and attractive papers, such as our Madeira hand-printed paper collection.

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  4. 7

    Kirkland Signature

    Vitamins are one of the most important elements the human body needs to function correctly. Various research has proved that nowadays, irrespective of age, most human beings suffer from vitamin deficiency. To get rid of this issue, Kirkland Signature was established. They manufacture the highest quality vitamin supplements extracted from organic and natural products. Due to the effectiveness of their products, they are now a leading vitamin supplement manufacturer.

    Brands like Kirkland Signature

  5. 8

    Kraft

    Kraft is one of the best food global brands worldwide, including well-known brands. The merger of Kraft Foods and Heinz, which took place on March 25, 2015, gave rise to it. With yearly revenues of over $28 billion, the new firm became the fifth-largest food and beverage corporation in North America. It produces condiments, sauces (such as ketchup), snacks, soups and sauces, salad dressings, mayonnaise, and other items sold worldwide.

    Brands like Kraft

  6. 9

    Forget Me Not

    Cremains should always return to the rightful pet owner. Forget me not is working for the same. The process includes details on the pet and cremation wishes, a filled-out identification...

    Brands like Forget Me Not

  7. 10

    Carlton Cards

    You can meet all of your greeting card needs at Carlton Cards. They create and provide publishable cards that get results from concept to completion. From concept development to mass...

    Brands like Carlton Cards

  8. 11

    Jillson & Roberts

    Jillson & Roberts was founded in 1974 as a brand that provides gift wraps and packaging accessories for various events and occasions. One of the better qualities of the company...

    Brands like Jillson & Roberts

  9. 12

    Cynthia Rowley

    Cynthia Rowley makes clothes that are an excursion for the spirit. Her namesake business, which began in 1997 as a swimsuit collection, has expanded into a worldwide lifestyle brand including...

    Brands like Cynthia Rowley

  10. 13

    River's Edge

    River edges might fulfill all your requirements if you are looking forward to a distinctive collection of décor items. The home and cabinet décor have products ideal for wall décor....

    Brands like River's Edge

  11. 14

    Whitehall

    Whitehall Crafts & Hobbies is a Seattle-area company that does a little bit of everything. Their objective is to make the best-smelling candles on the market. They began by manufacturing...

    Brands like Whitehall

  12. 15

    American Crafts

    Everyone possesses a different vision and perception inspired by such a passion American Craft Candle Company creates different scents and presents them in the form of designed scented candles. Also,...

    Brands like American Crafts

  13. 16

    Sesame Street

    It's time for all of you parents who grew up watching Sesame Street to introduce your children to your childhood obsession. On the Sesame Street official website, you can now...

    Brands like Sesame Street

  14. 17

    Martha Stewart

    Martha Stewart is a well-known name in the cooking industry. The brand has made many recipes that you can cook in your kitchen. Beauty advice and wedding inspiration can also...

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  15. 18

    Scotch

    Scotch's product line aims to assist in the fixing, mounting, making, and creating of various items. Their product line includes 3M adhesives for everyday concerns, mounting tape, innovative things to...

    Brands like Scotch

  16. 19

    Harley-Davidson

    In 1903, four young men began a fierce social blaze that would spread over topographies and ages from a humble shed in Milwaukee, Wisconsin. Their inventiveness for what was conceivable...

    Brands like Harley-Davidson

  17. 20

    Neiman Marcus

    Neiman Marcus is a multiservice brand that deals with high-end brands and delivers excellent quality products without having to make you struggle. Designer clothing from renowned designers like Dolce &...

    Brands like Neiman Marcus

  18. 21

    AMES

    If you are looking for the right tools for gardening and farming, AMES might be of help. A brand whose history dates back to the late 1700s, AMES is one...

    Brands like AMES

  19. 22

    Berwick

    Berwick offers beautiful-looking shoes for men and women. With an experience of over three centuries, the brand has established itself as one of the most premium quality footwear manufacturers. The...

    Brands like Berwick

  20. 23

    Lands' End

    Lands' End is all about feeling comfortable every day. The company aims to deliver products that provide comfort and help to keep you in style. Every person wants to feel...

    Brands like Lands' End

  21. 24

    Asda

    ASDA is a well-known retailer dedicated to providing great quality goods at reasonable costs. With over 10,000 products, you may browse for the newest fashion for women, men, and children,...

    Brands like Asda

  22. 25

    Mossy Oak

    Mossy Oak sells a complete selection of camo clothes, accessories, and hunting gear. Their camo designs have become the most well-known in the outdoor business, and they are now approved...

    Brands like Mossy Oak

  23. 26

    Ashland

    Ashland is a global producer of specialty chemical solutions and excellent advanced materials. The company's operational businesses provide innovative products to consumers in various end markets, including consumer goods, transportation...

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  24. 27

    Punch Studio

    Punch Studio is a premium design studio in Culver City, California, specializing in creating original artwork and goods that merge vintage ephemera with hand-painted watercolors. Punch Studio was founded to...

    Brands like Punch Studio

  25. 28

    Liz Claiborne

    With a vision for women who lead active lives, Liz Claiborne is a widely known and award-winning designer of women's clothing. We believe every woman deserves to have her signature...

    Brands like Liz Claiborne

  26. 29

    Urban Outfitters

    Urban Outfitters is an American brand known for its classic yet trendy outfits alongside beauty and lifestyle products. The highlight of the season includes cool unisex graphic tees under The...

    Brands like Urban Outfitters

  27. 30

    Vineyard Vines

    Feel fantastic in your outfit! Vineyard Vines has a reputation for producing great quality items with vibrant colors and designs. They have accomplished so much that they have created numerous...

    Brands like Vineyard Vines

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Wrapping Paper Buying Guide

Wrapping paper is an essential part of gift giving. It adds a touch of beauty and excitement to your gifts, making them look more special and thoughtful. With so many options available in the market, it can be overwhelming to choose the right wrapping paper for your gifts. In this buying guide, we will help you navigate the different types of wrapping papers so that you can make a wise decision.

Types of Wrapping Papers

When it comes to wrapping papers, there are several types to choose from. Each type has its own unique features, and it is essential to know about them to choose the right one for your gift.

Glossy Wrapping Papers

Glossy wrapping papers are the most common type of wrapping papers. They are shiny, and often come in bright and bold colors. They are perfect for wrapping gifts that need a pop of color and shine. They are also ideal if you want to create a fun and playful look.

Foil Wrapping Papers

Foil wrapping papers are another popular type of wrapping paper. They are made of thin metallic sheets that come in a range of colors. These papers are perfect for wrapping gifts that need an extra dose of glamour and shine. They also work well for wrapping gifts for special occasions like weddings and anniversaries.

Kraft Wrapping Papers

Kraft wrapping papers are commonly used for wrapping gifts that need a rustic and natural look. They are made of unbleached paper, which gives them a brown color. They are perfect for wrapping gifts for outdoor events, such as picnics and barbecues. They also work well for wrapping gifts for eco-conscious individuals.

Tissue Papers

Tissue papers are thin and delicate. They are often used as an additional layer of wrapping for gifts wrapped in other types of wrapping papers. They come in a range of colors and are perfect for creating a layered and textured look. They are also ideal for wrapping fragile gifts.

Size and Quantity

When choosing wrapping papers, it is important to consider the size and quantity of the paper. Wrapping papers come in different sizes, and you should choose the size that is appropriate for your gift. If the wrapping paper is too small, it may not cover the gift entirely, and if it is too big, it may be difficult to wrap the gift neatly.

It is also important to consider the quantity of the wrapping paper. You should buy enough wrapping paper to cover all your gifts. It is always better to buy more than you need to avoid running out of paper in the middle of wrapping your gifts.

Design and Pattern

The design and pattern of the wrapping paper can make a significant difference in the overall look of your gift. When choosing a design or pattern, it is essential to consider the recipient's preferences and the occasion for which the gift is being given.

If you are wrapping a gift for a child's birthday, you may want to choose a wrapping paper with cartoon characters or bright colors. If you are wrapping a gift for a wedding, you may want to choose a more elegant and sophisticated design.

It is also important to consider the color of the wrapping paper. You should choose a color that complements the gift, and that matches the recipient's preferences.

Texture and Thickness

The texture and thickness of the wrapping paper can also make a difference in the overall look of your gift. If you want to create a more luxurious look, you should choose a wrapping paper with a thicker and more textured feel. If you want to create a more natural and rustic look, you should choose a wrapping paper with a thinner and more delicate feel.

Price

The price of the wrapping paper is also an important consideration. Wrapping papers come in a range of prices, and you should choose the one that fits your budget. It is important to note that expensive wrapping paper does not necessarily mean it is better quality. You can find high-quality wrapping paper at a reasonable price if you know where to look.

Conclusion

Choosing the right wrapping paper can make a significant difference in the overall look of your gift. When choosing a wrapping paper, it is important to consider the type, size, quantity, design and pattern, texture and thickness, and price. By following this buying guide, you can make an informed decision that will help you create beautiful and memorable gifts.